The Effectiveness Files: The Guardian
IPA AdTalk Podcast
by Institute of Practitioners in Advertising (IPA)
2d ago
Anna Bateson, CEO of Guardian Media Group joins the IPA Effectiveness Files to talk about her role as the caretaker of an iconic media brand, The Guardian's proposition for advertisers, and what the future holds ..read more
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The Effectiveness Files: Lucky Saint
IPA AdTalk Podcast
by Institute of Practitioners in Advertising (IPA)
1M ago
Luke Boase, Founder of Lucky Saint joins The Effectiveness Files with Laurence Green to talk about building a beer, a business and a brand. They explore the origins of the company, the secrets to Lucky Saint's marketing success and the role that advertising plays ..read more
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IPA On... Mental health and wellbeing
IPA AdTalk Podcast
by Institute of Practitioners in Advertising (IPA)
2M ago
In a special episode of the IPA On Podcast, IPA President Josh Krichefski is joined by Avelon Thompson, Head of DEI at EssenceMediacom and Ewen MacPherson Group Chief People Officer at Havas UK. Together, they explore what companies can do to support the wellbeing of their employees, how EssenceMediacom and Havas' policies are benefiting their staff and Josh's agenda as IPA President to encourage all agencies to put their People First. For more advice and resources, visit the IPA Adland Wellbeing Lab at ipa.co.uk/PeopleFirst ..read more
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The Effectiveness Files: RSPCA
IPA AdTalk Podcast
by Institute of Practitioners in Advertising (IPA)
2M ago
In this episode of The Effectiveness Files, IPA Director of Effectiveness Laurence Green is joined by Chris Sherwood, Chief Executive of the RSPCA. Together they explore the RSCPA's first rebrand in 50 years, the strategy behind it and the challenges they faced along the way ..read more
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New Business Diaries: Ellie Olliff and Chris Kemp
IPA AdTalk Podcast
by Institute of Practitioners in Advertising (IPA)
3M ago
In this episode of IPA New Business Diaries, Ellie Olliff, New Business Director at BBH is joined by Chris Kemp, CEO of The Ingenuity Group, including The Future Factory, Reg&Co and Ingenuity. Ellie and Chris explore winning in new business, what clients actually want from agencies and the different ways they can stand out ..read more
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The state of play: Trans representation
IPA AdTalk Podcast
by Institute of Practitioners in Advertising (IPA)
3M ago
Michael Brown, Managing Partner, Head of Insight & Research, UK & EMEA, UM Worldwide and Danielle St James, Chief Executive of Not A Phase join the IPA Talent & Diversity Conference 2024 to explore trans representation, why it is important and what advertisers and media can do ..read more
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How I Became: The next evolution of leadership
IPA AdTalk Podcast
by Institute of Practitioners in Advertising (IPA)
3M ago
Nishma Patel Robb, Former Senior Director, Marketing, Google UK and President, WACL and HAT hosts a conversation with Charles Parkinson and Ashley Samuels-Mckenzie, Co-Hosts of How I Became Podcast at the IPA Talent & Diversity Conference. In this session, Nishma, Charles and Ashley explore what they've learned from interviewing business leaders, and how we can all apply the key lessons to our own careers ..read more
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Wellbeing in the workplace
IPA AdTalk Podcast
by Institute of Practitioners in Advertising (IPA)
3M ago
Daniele Fiandaca, Founder, Token Man Consulting and Barbara Jeffery, Co-Leader of Employee Health, McKinsey & Company Health Institute and Partner, McKinsey & Company sit down at the IPA Talent & Diversity Conference 2024 to explore wellbeing in the workplace, what the stats say about it and what we can do to improve it ..read more
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The power of partnerships and progressive portrayals
IPA AdTalk Podcast
by Institute of Practitioners in Advertising (IPA)
3M ago
Harjot Singh, Global Chief Strategy Officer at McCann Worldgroup chairs a panel at the IPA Talent & Diversity Conference 2024 exploring partnerships and progressive portrayals. Harjot is joined by Pranay Chandra, Head of Whiskey, Diageo, Sara Denby, Head of the Unstereotype Alliance Secretariat, UN Women UK and Sabrina Godden-Tuma, Global Creative Director, Vodafone ..read more
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New Business Diaries: Christi Tronetti and Kristy McCready
IPA AdTalk Podcast
by Institute of Practitioners in Advertising (IPA)
5M ago
In this episode of the IPA New Business Diaries podcast, M&C Saatchi's Christi Tronetti is joined by Kristy McCready, former Global Director of PR, Media & Marketing Services at Walgreens Boots Alliance and HomeServe Director of Marketing Communications. They explore a marketer's perspective on pitching, agency new business, relationships with procurement, and more ..read more
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