Learn how to create a camapaign of Google ads that will show up on the Display Network, which consists of content pages, Youtube and mobile apps and Gmail. Show: Campaign types Gmail Ads Campaign settings Targeting by keywords, placements, topics Audiences: affinity, in-market, custom Remarketing, similar audiences Responsive text ads A trick to create text only ads on display Sponsor: Getresponse Go to InternetAdvertisingPodcast.com/getresponse to find out about their free List Building Program. Grow your list by up to 10,000 subscribers in as little as 90 days ..read more

Learn the basics of running ads on Facebook.  Show: Facebook page for your business Boost post vs ads Create a campaign Ad sets Targeting Placements Budget and bidding strategy Creating ads Audience insights Checking comments, messages Checking stats Sponsor: Wix.com – all in one solution to create a great website ..read more

5 tips for Google Search and Display network campaigns. Sponsor: Clickmeter Track clicks and conversions and optimize your traffic ..read more

Learn how to change the content of emails after they’ve been sent. Dynamically target users as they open their email. Sponsor: Clickmeter Track clicks and conversions and optimize your traffic. http://internetadvertisingpodcast.com/tracking ..read more

Automatically put conversion data from 3rd party sources, like affiliate networks and shopping engines, into Google Ads. Use it to optimize your advertising. Show: Why you need conversion tracking When do you need to import data  How to prepare and import conversion data Automate the importing process Sponsor: Clickmeter Track clicks and conversions and optimize your traffic. Go to http://internetadvertisingpodcast.com/tracking to get a 30 day free trial ..read more

Learn how to find the right keywords to advertise on Google Ads. Show: How to find keywords Grouping keywords – why you need to do it Optimizing ad groups Sponsor: Getresponse Top notch email provider. Find out about their free List Building Program ..read more

Get started with email automation. Automatically send emails based on user actions. Show: What is email automation? How to set it up Conditions Filters Actions Example 1: Segmenting your subscribers Example 2: Smart email followups Example 3: Broadcast with automatic 2nd message Example 4: Custom double opt-in Sponsor: Getresponse Automation Great email marketing automation. Sign up for free and try it out ..read more

Learn the basic steps of getting an email newsletter up and running. Show: Why have an email newsletter Steps in setting up a newslettersingnup form how to choose an incentive single vs. double opt-in welcome email drip broadcast emails Optimizing emails Email with images vs without Sponsor: http://InternetAdvertisingPodcast.com/getresponse Free Email List Building Program. Grow your list by up to 10,000 subscribers in as little as 90 days ..read more

Setup conversion tracking to better optimize your Google Ads and Facebook Ads campaigns. Track conversions on your website and also as an affiliate. Show: What is conversion tracking Conversion types: sales, leads, page visits Setting up tracking with Google Ads Setting up tracking with Facebook Ads Seeing conversions on Google Ads interface Automatic bidding Remarketing lists Similar audiences Conversion tracking for affiliates Sponsor: Getreponse Go to InternetAdvertisingPodcast.com/getresponse to find out about their free List Building Program. Grow your list by up to 10,000 ..read more

Learn how to target your Facebook ad by interests, demographics. Create custom groups from your customers lists and lookalike audiences. Show: Targeting by interests Demographics Income Behavior Narrowing targeting Automatically expanding interests Creating custom audiences Customer lists Lookalike audiences Sponsor: Getresponse Go to InternetAdvertisingPodcast.com/getresponse to find out about their free List Building Program. Grow your list by up to 10,000 subscribers in as little as 90 days ..read more