Then & Now of Podcasting & Advertising ft. Amit & Kavita (Part 2)
Advertising is Dead with Varun Duggirala
by IVM Podcasts
6d ago
Advertising is Dead has been running for almost 4 years now and has witnessed drastic changes in the world of Podcasting as well as Advertising, and a general world situation of Pandemics, trends, and Market fluctuations. In this episode, Varun is joined by Amit & Kavita of IVM Podcasts to revise the 4 years of running this podcast, and 8 years of running the company that produces the show along with many others. In this episode, they talk about how ads have become multi-channel, a lot more thought and clearance is required in today's commercials, and the increased use of technology to enh ..read more
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Then & Now of Podcasting & Advertising ft. Amit & Kavita (Part 1)
Advertising is Dead with Varun Duggirala
by IVM Podcasts
1w ago
Advertising is Dead has been running for almost 4 years now and has witnessed drastic changes in the world of Podcasting as well as Advertising, and a general world situation of Pandemics, trends, and Market fluctuations. In this episode, Varun is joined by Amit & Kavita of IVM Podcasts to revise the 4 years of running this podcast, and 8 years of running the company that produces the show along with many others. They talk about how Podcasts have evolved from being a passive-listening company to something that is actively listened to and sought after, shallow engagement VS deep engagement ..read more
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HDFC Investverse E1: Preparing to be Unprepared ft. Varun Duggirala
Advertising is Dead with Varun Duggirala
by IVM Podcasts
1M ago
As an entrepreneur, it's very important to understand and learn how to manage your finances so you can better plan for your as well as your business's future. In the very first episode of Investverse, an investor education initiative by HDFC Mutual Fund, our host, Anupam Gupta will be joined by Varun Duggirala, who is an entrepreneur at heart and the co-founder of The Glitch. They will discuss Varun’s learning as an entrepreneur on managing finances, creating contingency funds and so much more. Follow HDFC MF on all platforms - HDFC Mutual Fund (@hdfcmf) • Instagram photos and videos @hdfcmf ..read more
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Destigmatising Absorbent Hygiene Products For Elder Care ft. Kartik Johari
Advertising is Dead with Varun Duggirala
by IVM Podcasts
1M ago
In this episode of Advertising Is Dead, Varun is joined by Kartik Johari, VP – Marketing & Commerce - Friends, Nobel Hygiene. Kartik has been championing elder care comfort and raising awareness about incontinence for the last decade and has managed to create a successful brand-Friends (adult diapers) in the elder-care market that is known for its quality and consistency. With this complete made-in-India product, the young marketing head aims to raise the bar and add dignity and equality for senior citizens,  In this episode, they talk about opportunities in the absorbent market spac ..read more
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Crossover Episode: AiD X Think Fast: Founder to Founder ft. Suchita Salwan
Advertising is Dead with Varun Duggirala
by IVM Podcasts
1M ago
This episode of Advertising Is Dead is a crossover with Think Fast and we have Varun Duggirala joined by Suchita Salwan, Co-Founder of LBB. They talk about founding companies, the journey and the story behind the business, scaling strategies, finding investors, and the role once it gets acquired. They also discuss Meta's new ad strategy which places businesses at an advantage, the recently concluded festive sales, Liquid Death's profits, and Cred enabling UPI payments to its users, among other things. You can follow Suchita Salwan on Twitter at https://twitter.com/suchitasalwan and on Instagra ..read more
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Your Phone is Your Production Studio ft. Nicola Mendelsohn
Advertising is Dead with Varun Duggirala
by IVM Podcasts
1M ago
This episode of Advertising is Dead was recorded at the Meta creator's day event! Varun Duggirala is joined by Nicola Mendelsohn, VP, Global Business at Meta. They talk about the evolution of digital media, how people have been creating amazing content with their smartphones, how marketing in the present time is a mix of the traditional ways and the modern, Meta's algorithms, and how they are built taking into consideration their users, India as a lucrative and dynamic market for the organization, Metaverse and digital avatars, and women in leadership positions. You can find Nicola Mendelsohn ..read more
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Personal Branding & the Communications Landscape with Karthik Srinivasan
Advertising is Dead with Varun Duggirala
by IVM Podcasts
2M ago
In this episode of Advertising Is Dead, Karthik Srinivasan joins Varun Duggirala to discuss the communications space. Firstly they discuss newspaper ads especially how languages and regional ads are treated, further segueing into Amazon & Flipkart's massive sales days. One core part of this episode is that of Personal Branding- Karthik trains top executives in the same and has some great insights into it. And lastly, they touch upon some new age terms in the comms space and end with a little chat about D2C in India. You can follow Karthik Srinivasan on Twitter | LinkedIn | Instagram Do vis ..read more
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Twitter Trends Report 2022 with Rishabh Sharma
Advertising is Dead with Varun Duggirala
by IVM Podcasts
2M ago
In this episode of Advertising Is Dead, Varun is joined by Rishabh Sharma, Head- TwitterNext India. They discuss the latest India Twitter Trends report and the 3 main highlights: Finance going social and the rise of conversations around investments, a rise in subculture and Fandom based communities, and a growing discourse around AI & Entrepreneurship. Rishabh explains these trends in detail and takes us through the research process. Read the report here: (https://marketing.twitter.com/en_apac/insights/the-conversation-twitter-trends-2022-in) You can find Rishabh on Twitter | LinkedIn Talk ..read more
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Enabling Creators through Community & Spaces with Azaan Feroz Sait
Advertising is Dead with Varun Duggirala
by IVM Podcasts
2M ago
In this episode of Advertising Is Dead, Varun talks to Azaan Feroz Sait- Founder & Chief Happiness Officer, The Hub, Bengaluru. They discuss the creator economy and how an offline space adds to an online activity's reach and connection. He takes us through his journey of being a young graduate with enthusiasm and ideas leading to the establishment of The Hub, becoming an agency that is creator-friendly and offers a space to work, connect, and host; learnings from the pandemic, and how content is as much about relevance and impact as it is about aesthetics and appeal. Check out The Hub Beng ..read more
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Blending Fitness & Tech with Ketan Mavinkurve
Advertising is Dead with Varun Duggirala
by IVM Podcasts
2M ago
In this episode of Advertising Is Dead, Varun is joined by Ketan Mavinkurve, CEO & Founder of Alpha Coach, a fitness app. He talks about the fitness industry in general and how he has been trying to blend fitness with Technology and build a product that can help people with their fitness journeys. Varun & Ketan also discuss the similarities and differences between the terms Health & Fitness; and how rewards are an old but impactful way of honoring and encouraging great results. Take a look at Alpha Coach on their website. Connect with Ketan on his Instagram | Facebook | Twitter | L ..read more
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