The Economist is making moves, specifically into the US market. The British newspaper that focuses on current affairs and international business launched its newest campaign in New York with the goal of increasing brand awareness, recognition and preference amongst US (specifically NY-based) audiences, while also appealing to the “reader of tomorrow.” On this episode of Yeah, That’s Probably An Ad recorded live from ADWEEK’s Outlook 2024 event, community editor Luz Corona and senior media reporter Mark Stenberg sit down with Nada Arnot, EVP of Marketing at The Economist. Arnot gives a look b ..read more

Every year, social media managers and marketers face the challenge of determining what will be popular and how to make their content unique. In this episode, we will hear from ADWEEK's Social Media Director, Sami Lambert, and #Paid's Editorial Lead, Emmy Liederman, as they provide predictions for 2024 and offer advice on how we can make our content stand out from the crowd. Listen to past episodes of Young Influentuals by subscribing on Apple Podcasts or following the show on Spotify! Hosted on Acast. See acast.com/privacy for more information ..read more

Advertising's traditional agency of record (AOR) model isn't quite dead yet but the divorce rate is high, with the average appointment lasting just three years. However, as it marks the 10-year milestone with personal care giant Essity (owner of Libresse and Knix) U.K. agency AMV BBDO knows it doesn't have to be this way. Sitting down with Adweek's Luz Corona and Rebecca Stewart on the podcast this week is Margaux Revolt, strategy partner and head of brand at the creative shop. She reveals how "radical empathy," breaking taboos and building trust have been key to building and maintainin ..read more

Everyone has their own preferred way of working out according to their strengths and goals. Going to the gym can be intimidating for some people due to the abundance of equipment or feeling like others are constantly judging them. However, Barry's has a mission to help its members build a sense of community and meet them where they are. In this episode, the global CEO Joey Gonzalez shares how Barry's is the original high-energy cardio and strength interval training workout and how they aim to make everyone feel welcomed. Hosted on Acast. See acast.com/privacy for more information ..read more

Whether it was the Barbie Movie, Taylor Swift's Eras Tour, Beyonce's glittering Renaissance roadshow or girl math, pink-hued 'girly' vibes have dominated pop culture over the last 12 months. So much so that 2023 has been christened 'The Year of the Girl.' But was it really? Women's equality and rights are going backwards in many respects, From the reverberations of Roe V Wade being overturned to geopolitical situations that disproportionately affect women. The number of women in senior leadership roles has also declined in 2023. So, in this week's episode, we ask how brands and media can ma ..read more

It’s deemed the Super Bowl of advertising in the UK, but it involves a lot fewer athletes and a lot more elves. On the latest episode of Yeah, That’s Probably An Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart are joined by Adweek’s Europe creative editor Brittaney Kiefer and adam&eveDDB chief creative officer Rick Brim to discuss this year’s crème de la crème of Christmas ads in the UK. Brim shares his experience sitting in the creative chair on the account of major retailer John Lewis and the significance of participating in this cul ..read more

Starting today, Adweek's Young Influentials podcast will be featured every Tuesday on the Yeah, That's Probably an Ad feed! From influencers to C-suite executives, host Colin Daniels sits down with some of the most influential voices in media, tech, and marketing who are creating real change in their fields. Whether they’re helping people match and make connections or developing the social strategy behind our favorite TV shows, these individuals are the brains behind things we watch and see daily. They are prime examples that you can impact the world at any age. In this episode, CEO Griff O'B ..read more

In October, Dylan Mulvaney issued a message to advertisers after former brand partner Bud Light failed to support her through transphobic hate and dented its own sales in the process. “If you’re going to ask us to capitalize on our vulnerabilities and our traumas, at least have our backs when the going gets tough," she said. During a panel at Social Media Week Europe, Adweek's Europe creativity editor Brittaney Kiefer was joined by Coolr's Jack Hyslop, Jen Leung from Leo Burnett U.K., and Natalie Wills from Booking.com to talk about how brands can truly show allyship and suppo ..read more

Being a creative comes naturally to Josh Duhamel. The writer-director-producer has been in the Hollywood scene since the early 2000s, with major accolades including his lead role in the Transformers franchise, along with roles on the small screen like The Mighty Ducks. And now, the actor can add creative and production agency co-founder to his resume. On the latest episode of Yeah, That’s Probably An Ad, community editor Luz Corona and senior producer Al Mannarino are joined by Duhamel and his fellow co-founder of Dakota Media, Josh Algra, from Brandweek’s Marketing Vanguard Lounge. The busi ..read more

In this week’s episode of Yeah, That’s Probably an Ad, community editor Luz Corona is joined by Adweek's Europe brand editor, Rebecca Stewart, and Adweek reporter Kyle O’Brien to discuss the evolving role of today’s Executive Creative Director. From keeping up with the latest tech to increasing managerial responsibilities, today’s creatives must be the ultimate multitaskers and so much more. Hosted on Acast. See acast.com/privacy for more information ..read more