Swimming With a Gold Rolex? It's More Common than You Think
The Everest Journal Blog
by Skyler Nielsen-Sorensen
15h ago
Rolex’s new yellow gold Deepsea was met with mixed reactions. Pricing aside, many questioned the practicality of solid gold deep-diver. Honestly, I don't blame anyone for raising this question. When I picture a hyper-capable dive watch, I picture one in steel or titanium. These metals are often associated with utility while gold is almost exclusively viewed as luxury. However, when it comes to swimming and diving, some simple science and a few notable figures put this notion to rest. Before getting to the fun bits (those notable figures I mentioned ..read more
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Hands-On with the Laurent Ferrier Classic Moon
The Everest Journal Blog
by Skyler Nielsen-Sorensen
15h ago
This year at Watches and Wonders, Laurent Ferrier unveiled two versions of the all-new Classic Moon: an annual calendar moonphase utilizing the brand’s existing ‘Classic’ case design. Available in blue and silver dial configurations, the Classic Moon embraces late-19th, early-20th century design while incorporating modern cues that have become quintessentially LF. Laurent Ferrier Classic Moon: Specs and Facts The Classic Moon is available in two configurations. The blue config features a stainless steel case, slate-blue opaline dial, and a combination of white and powder blue accents. The sil ..read more
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In-House Movements in 2024: An Updated Look
The Everest Journal Blog
by Skyler Nielsen-Sorensen
1w ago
One of my earliest articles was a think piece on the phrase “in-house movement”. Reading this article back, it’s clear that I did my research, but it’s also clear (to me, at least) that I hadn’t sat with the concept for more than a week or two. Today, my perspective on watch movement manufacturing – not just semantics, but mechanics – is much better-informed. I’ve been looking forward to revisiting the topic for some time. Before looking at two microcosms of modern movement manufacturing (say that five times fast), I’d like to touch on “in-house” for just a moment more. “In-House Watch Movemen ..read more
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Three of Rolex's Most Successful Marketing Efforts
The Everest Journal Blog
by Skyler Nielsen-Sorensen
1w ago
The world of luxury watches is as much about brand perception as it is about craftsmanship and precision engineering. While you may look elsewhere for show-stopping complications, you’ll be hard-pressed to find a brand with stronger marketing than Rolex. Over the past century, Rolex has employed and evolved marketing efforts to align with the times, and today, I’d like to examine three of the most successful. Rolex Ambassadors Rolex’s history of ambassadorship goes back to 1927 when Mercedes Gleitze swam the English channel wearing a Rolex Oyster. Early Rolex ambassadors like Gleitze and moun ..read more
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Thoughts On Tudor's New Pelagos FXD Chrono 'Cycling Edition'
The Everest Journal Blog
by Skyler Nielsen-Sorensen
2w ago
Tudor just released their second carbon Pelagos FXD Chronograph, this time in partnership with the Tudor Pro Cycling Team. The road bike racing team competes in the UCI Europe Tour, and today, embarks on their first-ever Grand Tour: the Giro d’Italia. The Tudor Pelagos FXD Chrono ‘Cycling Edition’ The Pelagos FXD Chrono ‘Cycling Edition’ measures 43mm in diameter, 13.2mm thick, and 53mm lug-to-lug. The case is made of a carbon composite and the crown and pushers are titanium. Notably, this is the first Tudor Pelagos without a rotating bezel, and therefore the first Pelagos not ..read more
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What is the Best Rolex for a First-Time Buyer?
The Everest Journal Blog
by Skyler Nielsen-Sorensen
2w ago
As someone who has seen and handled some version of every active Rolex model but never personally owned one, the idea of a “first Rolex” interests me. During Watches and Wonders 2023, I said something to the tune of, “I wonder what my first Rolex will be”, to which my colleague quickly responded, “probably a Datejust”. The speed of his answer startled me and got me thinking (for more than a year now), is there a best Rolex for a first-time buyer? Are there even right or wrong answers to that question? A better question might be: what factors should you consider before ..read more
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Should You Polish Your Rolex?
The Everest Journal Blog
by Skyler Nielsen-Sorensen
2w ago
Should you polish your Rolex? You may already have an answer in mind. This nuanced question — disguised as a yes or no — can be taken in many directions. To keep things simple, I’ll argue both sides of the binary. Two quick notes before we get started — ‘polishing’ and ‘refinishing’ are effectively interchangeable in the context of this debate. All images are courtesy of Wind Vintage: Eric Wind's award-winning secondhand watch marketplace.  You Should Not Polish Your Rolex If you’ve spent any amount of time shopping for Rolex watches online, particularly vin ..read more
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Cartier Wins Watches & Wonders Blending High Horology and High Fashion
The Everest Journal Blog
by K Wells
3w ago
Watches and Wonders may be over, but like many of you, I’m still obsessing over the countless releases that have been flooding my Instagram feed these last two weeks. While many comments I’ve seen and heard have been that this year seemed quite “dull” or “quiet”, there’s one brand that really stood apart in my opinion as a clear winner for this year’s show. While the answer most are expecting may be Rolex or Tudor based on the flooding of coverage for both brands. For me, this year’s winner was Cartier. If I’m being honest, I’ve been pretty biased towards Cartier for a few years now, ever sinc ..read more
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Rolex Predictions We Got Wrong, Two We Got Right, and What We Learned
The Everest Journal Blog
by Skyler Nielsen-Sorensen
3w ago
Leading up to Watches and Wonders 2024, we made quite a few predictions (many of which being closer to wishes) surrounding Rolex releases. As per usual, most of these predictions did not come true, but luckily, we didn’t strike out. Let’s quickly go over the Rolex predictions we got wrong before diving into the ones we got right. Most importantly at the end, we’ll discuss what we learned about Rolex’s actual release strategy from Watches and Wonders 2024. Every Prediction That We Got Wrong I’ll go through these quickly; if you’re interested in the reasoning behind any one prediction, each one ..read more
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Undervalued Rolex Picks in April 2024: Hidden Gems
The Everest Journal Blog
by Skyler Nielsen-Sorensen
3w ago
For this installment of Hidden Gems – our bimonthly series highlighting undervalued picks from the preowned Rolex market – we have an Explorer doppelgänger, a 5-digit Day-Date, and a historically significant Rolex diver under $10k. Fully-authenticated listings for each watch are included courtesy of Hidden Gems’ sponsor, Bezel. More on Bezel and their in-house authentication after this week’s preowned picks. Rolex Oyster Perpetual 36 Silver Arabic Dial (Ref. 11600) Much to our dismay, Rolex did not release a white-dial ‘Polar’ Explorer at Watches and Wonders this year. If you had your fingers ..read more
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