Text Marketing: Best Practices in 2024
ReviewInc | Online Review and Reputation Management Blog
by Krista Laughton
1M ago
In the age of smartphones and messaging apps, text messaging remains a dominant form of communication among consumers. More and more businesses have recognized this over the years, with 86% of businesses and marketing departments reporting using text outreach to engage customers and drive sales.  Though text marketing has been all the rage for businesses attempting to engage new and existing customers, businesses have increasingly utilized their outreach method to solicit reviews. First, however, there are some items to remember before using a text blast service to get customer reviews ..read more
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Marketing Strategy: 4 Perks of Using Testimonial Videos
ReviewInc | Online Review and Reputation Management Blog
by Krista Laughton
2M ago
Should you incorporate positive customer reviews and testimonial videos into your marketing strategy? Videos that highlight real customer stories enhance credibility, build trust, and can have a tremendous impact by bringing more prospective customers to your business. Not only does video have a greater emotional impact, but it also has a longer lifespan and a greater reach than plain text marketing. Research from HubSpot reveals that 66% of consumers engage with video content (product demonstrations, reviews, FAQs, and unboxing sessions) to learn about brands and products. What a ..read more
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How to Improve Customer Experience in Insurance Industries
ReviewInc | Online Review and Reputation Management Blog
by Krista Laughton
2M ago
In an industry as competitive as insurance, delivering a stellar customer experience can be the key differentiator that sets a company apart. Insurance carriers are increasingly recognizing the importance of customer satisfaction and loyalty in fostering long-term customer relationships. Below we will delve into effective strategies for improving the customer experience in insurance, ensuring that every interaction adds value and strengthens trust. Understanding the Customer’s Perspective The journey to providing a positive customer experience in the insurance industry starts with a deep unde ..read more
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How to Grow Your Restaurant Reviews Online
ReviewInc | Online Review and Reputation Management Blog
by David Jaegar
3M ago
More and more diners are using online restaurant reviews to make decisions about which eatery they choose. Improving your restaurant star rating can help grow your business and attract more new customers. There is tremendous business value in maintaining a glowing online brand reputation. How can you encourage more customers to leave positive reviews and boost your online reputation? 1. Offer Customers an Exceptional Dining Experience Offering great food in an enjoyable environment with excellent service will naturally generate positive restaurant reviews. Truthful reviews from customers are ..read more
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Strategies to Calculate the ROI of Online Review Management
ReviewInc | Online Review and Reputation Management Blog
by Ron Laughton
5M ago
Is online review management worth the investment? While it might seem obvious that there is value in managing your online reputation, how do you accurately calculate the actual ROI or return on investment for these essential efforts in today’s business climate? Establish the Recognized Benefits of Online Reputation Management Before you can calculate the return on investment, you should clearly define what that investment buys. Evaluate the search results for competing company names or brands and compare them to your own. Google reviews have a direct impact on where your business appears in c ..read more
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Strategies to Repair Your Online Reputation
ReviewInc | Online Review and Reputation Management Blog
by Ron Laughton
5M ago
As soon as you establish a digital presence, your online reputation begins to evolve. Business owners might find that a single bad review is tanking their brand image or resulting in negative search results. In today’s business market, many customers will craft a first impression of your business based on your online reviews. How can you protect your online business reputation with better strategies and proactive measures? The Challenges of Managing Your Online Reputation Online reputation management starts with knowing that there are negative reviews or other comments online that might be lo ..read more
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Effective Ways for Responding to Positive Reviews
ReviewInc | Online Review and Reputation Management Blog
by Ron Laughton
5M ago
In an era where customer opinions can significantly shape a brand’s presence, responding to positive reviews is not just polite—it’s pivotal. Positive reviews are paramount in the realm of online reputation, and how a business reacts can significantly impact customer retention, attract potential customers, and solidify brand reputation. ReviewInc is here to guide you through effective strategies to make every positive customer review a stepping stone for your business growth. Show Appreciation The digital landscape is abound with interactions, and a simple “thank you” can go a long way in mak ..read more
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Strategies to Calculate the ROI of Online Review Management
ReviewInc | Online Review and Reputation Management Blog
by Ron Laughton
5M ago
Is online review management worth the investment? While it might seem obvious that there is value in managing your online reputation, how do you accurately calculate the actual ROI or return on investment for these essential efforts in today’s business climate? Establish the Recognized Benefits of Online Reputation Management Before you can calculate the return on investment, you should clearly define what that investment buys. Evaluate the search results for competing company names or brands and compare them to your own. Google reviews have a direct impact on where your business appears in c ..read more
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Strategies to Repair Your Online Reputation
ReviewInc | Online Review and Reputation Management Blog
by Ron Laughton
5M ago
As soon as you establish a digital presence, your online reputation begins to evolve. Business owners might find that a single bad review is tanking their brand image or resulting in negative search results. In today’s business market, many customers will craft a first impression of your business based on your online reviews. How can you protect your online business reputation with better strategies and proactive measures? The Challenges of Managing Your Online Reputation Online reputation management starts with knowing that there are negative reviews or other comments online that might be lo ..read more
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Google Reviews and SEO Performance: A Detailed Examination
ReviewInc | Online Review and Reputation Management Blog
by Ron Laughton
8M ago
In the digital age, online reputation plays a crucial role in shaping a business’s growth and evolution. Of all the various ranking factors that impact search engine results, Google reviews are easily among the most important. It’s hardly controversial to say that these online reviews have an unparalleled reach and influence in the global marketplace. Google commands a staggering 81.37% share of desktop search traffic in the U.S., and there’s no doubt that many online shoppers looking for information on a business find themselves trawling through reviews posted on this platform. Furthermore ..read more
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