According to John Lee, Microsoft Advertising’s Learning Strategist, a “fast and furious pace is great for business.” However, a fast and furious pace inevitably means many updates that marketers need to stay on top of. That's why on this week's podcast episode, host Joe Kerschbaum and guest John Lee do a deep dive on all the latest and greatest news from Microsoft Advertising - from their recent rebrand through changes in ads and audience targeting and more! Check out the episode to hear more on: The Microsoft Advertising/Bing Ad rebrand What’s going on outside of search Deep exploration of au ..read more

Welcome to the 3rd episode of 3Q Digital Download Podcast. Join our host, Joseph Kerschbaum, and guest Robert Brady as they discuss the recent changes to Close Variants. Here are the 4 key takeaways according to Robert: Use negative keywords to force a match to a specific keyword. Consider the overhead of adding dozens or hundreds to your exact match ad groups. Focus on the top head terms that need the tightest control. Monitor metrics closely and adjust accordingly (watch for impressions creep, possibly clicks, and perhaps cost). Join us in two weeks for the next episode! Have a killer topic ..read more

Our host, Joseph Kerschbaum, and guest John Gagnon talk Bing (which is great because John is a Bing Evangelist)! Here are John’s key Bing takeaways: Take advantage of the new Universal Event Tracking in Bing Utilize your negative keywords to optimize your campaigns. Don’t neglect mobile. Bing has seen awesome growth on mobile. Check out all of the new tools available in the Bing Ads UI. Use as much segmentation as possible to improve performance. Enjoy the episode!    Subscribe to the 3Q Digital Download Podcast via iTunes, Stitcher, or wherever you listen ..read more

Welcome to the 5th episode of the 3Q Digital Download Podcast. Join our host, Joseph Kershbaum and guest Aaron Levy as they discuss how to create compelling Marketing Personas to ensure your ads are reaching the right audience. Here are the 5 key takeaways according to Aaron: Use the information you already have in AdWords, Analytics etc. to find out information on your existing audience. View search query reports as questions; learn what the audience is looking for help with, and provide the answer with your ad copy and landing pages. Follow the breadcrumbs left by retargeting – see what else ..read more

Welcome to the second episode of the 3Q Digital Download Podcast! Join our host, Joseph Kerschbaum, and our guest, Elizabeth Marsten, to get tips on taking your PPC game to the next level! This is perfect for both in-house or agency folks! Here are Elizabeth’s key takeaways. Google-able Content: Writing, blog, etc. Ability to explain and train. Providing solutions: Task or issue that you resolved. Showing initiative. Show “how,” not just “what” happened: Explain your successes. Creative a narrative around success. New skills: Learn something that isn’t directly associated with your job. Applic ..read more

To quote our host, "good marketers are always looking for ways to expand their campaigns and reach their audiences." To that end, podcast host Joe Kerschbaum chatted with Quora Evangelist, JD Prater, about why marketing professionals should be boosting their investment on the platform! Check out the episode to hear them cover: How Quora operates as a knowledge-sharing search and social platform A desktop/mobile inventory breakdown and audience stats What advertising products and audience targeting options are currently available for marketers to explore Why JD is so excited about the new "Prom ..read more

June is Pride Month for the LGBTQ+ community, but 3Q's push for inclusivity and support go beyond the flip of a calendar page. In this podcast, moderator Hillary Read chats with 3Q teammates: Meredith Ausenbaugh, Sr. Account Manager; Cameron McCourt, Sr. Account Manager; Corey Atkins, Digital Marketing Specialist; and Carolanne Sinacore, Sr. Account Manager. Together, the group dives into essential topics for the LGBTQ+ community in the workplace, including: Corporate responsibility regarding diversity and inclusion How to be an ally Ways to foster acceptance and trust The latest statistics fr ..read more

In this week’s 3Q Digital Download host Joe Kershbaum is joined by Wijnand Meijer, Co-Founder and CEO at TrueClicks to discuss how to navigate the always-advancing MarTech landscape. This episode outlines how to identify the platform that works best for you to make management easier, increase productivity, improve efficiency, enhance analysis and drive better results. Topics include: How the Martech landscape has changed in the past 5-6 years What questions to ask to find the best platform and what to keep in mind during the evaluation process How to budget for technology How many tools are ne ..read more

Thinking about advertising on Linkedin? Not sure if it’s the right platform for you? On this week’s 3Q Digital Download podcast, host Joe Kerschbaum is joined by two leading Linkedin advertising experts: Mary Ellen Cheeseman, Agency Lead at Linkedin, and Carlton Sanders, Director of Social B2B Strategy at 3Q Digital. You’ll learn everything you need to know to be confident before getting started. Topics Include: How and why Linkedin fits into a marketers media plan Why lead quality is such a big differentiator for this platform How Linkedin differs from other platforms in terms of customer acq ..read more

This week on the 3Q Digital Download, we take a look into the not so distant future to discover the power of chatbots. Host Joe Kershbaum is joined by Virginia Nussey, Director of Content Marketing for MobileMonkey, a leading Messaging Marketing Platform started by Larry Kim, the Founder of Wordstream. We introduce this exciting new Facebook Messenger functionality that’s seeing open rates 3-4x higher than traditional email. With 1.3 billion Facebook users, and less than 1% of companies taking advantage of this new communication channel, this is a must-listen podcast to learn about how you can ..read more