
The Digital Marketing Podcast by Exposure Ninja
3,112 FOLLOWERS
Looking for ways to increase your website's visibility and significantly grow the sales it generates? Join bestselling digital marketing author and Head Ninja at Exposure Ninja Tim Cameron-Kitchen as he, the Ninjas, and special guests share 'real-life' actionable tips straight from the digital marketing front line. Whether it's learning about SEO, Pay Per Click, Facebook Ads,..
The Digital Marketing Podcast by Exposure Ninja
3d ago
The following is aBONUS EPISODE recorded by the Exposure Ninja team.
----------
Let's be honest: marketing in 2025 feels like navigating a constantly shifting landscape.
Every week brings fresh challenges — new AI tools reshape search behaviour, social platforms pivot their algorithms, and just when you think you've mastered your PPC creative and ad budgets, Google drops another game-changing update.
Despite the changes and complexity of digital marketing today, the fundamentals of what drives results have remained the same.
Listen in and learn all about the most important marketing changes an ..read more
The Digital Marketing Podcast by Exposure Ninja
1w ago
The following is a BONUS EPISODE recorded by the Exposure Ninja team.
---------- Here's what most marketers are missing about SEO in 2025: while everyone's rushing to AI tools and ChatGPT, the real search opportunity is still happening exactly where it always has been – on Google.
We've analysed the latest search data, and here's the data-driven truth: Google still dominates with a massive 89% of all search traffic, and trillions of searches are conducted every year.
AI might be changing how people search for information, but it's the high-value, 'money searches' that drive real busi ..read more
The Digital Marketing Podcast by Exposure Ninja
1w ago
SEO has become a zero-sum game. There are only a certain number of slots in any search results page, and claiming one means displacing someone else. In 2025, throwing a few AI-generated articles at your website won't cut it — you need a comprehensive strategy.
We know what it takes to win these positions. We do it for hundreds of clients worldwide every month, even in the most competitive markets. This isn't theory — it's proven strategy.
In this episode, I'll cover:
1. Why matching searching intent perfectly has increased in importance
2. Why expert-backed, fact-checked content continues to r ..read more
The Digital Marketing Podcast by Exposure Ninja
2w ago
The following is a BONUS EPISODE, hosted by Exposure Ninja's CEO, Charlie Marchant.
----------
Here's what most marketers are missing about Paid Search in 2025: while everyone's rushing to AI tools, the real transformation is happening right under their noses.
We've analysed hundreds of campaigns, and here's the data-driven truth: mobile now drives 75% of all ad spend.
Performance Max isn't just another campaign type – it's a six-channel ecosystem that most marketers fundamentally misunderstand.
In this episode, we're revealing why broad match keywords are back, and how to leverage signals lik ..read more
The Digital Marketing Podcast by Exposure Ninja
2w ago
I've uncovered something fascinating in the digital marketing world, and I need to share it with you.
I'm diving deep into Hims.com – a company that's literally spending half its revenue on marketing and making it work brilliantly.
We're talking $182 million in a single quarter, 77% year-over-year growth, and yes, they're still turning a profit.
But here's what really got my attention.
I'm going to walk you through their entire playbook, showing you exactly how they're breaking every rule we thought we knew about digital marketing.
In this episode:
1. Learn why their surprisingly minimal websi ..read more
The Digital Marketing Podcast by Exposure Ninja
3w ago
Digital advertising is becoming increasingly competitive and costs are rising.
It's crucial that you know how the field is changing and how AI and automation might be the key to maximising your ad spend and increasing your ROAS.
In this podcast, I cover:
- How to analyse your market's ads
- How to create ad creative using AI tools
- Why data collection is only going to increase in importance
- How to maximise your ROI by improving your lead generative processes
This podcast has been produced in partnership with Semrush, Exposure Ninja's favourite SEM suite.
You can try the tools mentioned in t ..read more
The Digital Marketing Podcast by Exposure Ninja
3w ago
The following is a BONUS EPISODE recorded by the Exposure Ninja team.
----------
Here's what most marketers are missing about content in 2025: while everyone's rushing to implement AI content tools (like copy.ai and Jasper), the reality of what's actually driving results looks completely different.
In a recent strategy discussion, three of Exposure Ninja's leading marketing experts broke down exactly what's working in content marketing right now - and more importantly, what isn't.
Dale Davies (Head of Marketing), Charlie Marchant (CEO), and Abigail Dalton-Jones (Head of Content Marketing) shar ..read more
The Digital Marketing Podcast by Exposure Ninja
2M ago
Join Charlie Marchant, CEO of Exposure Ninja, and Dale Davies for a deep dive into some bold marketing predictions for 2025.
From the meteoric rise of AI search platforms to personalised search results and evolving consumer behaviours, they explore how these shifts will fundamentally change digital marketing strategies. With 45% of US and 29% of UK users already embracing generative AI search, the transformation is well underway.
For marketing leaders grappling with resource allocation and strategic planning, this episode provides crucial insights into preparing for the AI revolution. Whether ..read more
The Digital Marketing Podcast by Exposure Ninja
2M ago
In this packed episode, our CEO, Charlie Marchant, and our Head of Marketing, Dale Davies, dissect three major AI developments: OpenAI’s text-to-video tool Sora, Google’s Product Studio expansion, and Reddit’s new AI-powered answer generation system called Reddit Answers. While these tools showcase impressive capabilities, their immediate practical applications for marketers vary significantly.
For marketing leaders grappling with the rapid pace of AI advancement, this episode cuts through the hype to deliver actionable insights about which tools deserve attention now and which can wait. Disc ..read more
The Digital Marketing Podcast by Exposure Ninja
2M ago
By 2026, traditional SEO traffic could plummet by 50% as AI transforms how people discover and evaluate businesses online.
But here's the opportunity: while most companies are stuck in outdated SEO tactics, generative AI platforms are creating new ways to capture visibility and traffic.
Generative Engine Optimisation (GEO) is fundamentally reshaping search behaviour. The data shows users aren't just changing where they search – they're completely transforming how they interact with search engines. Search Console reveals longer, more conversational queries that mirror AI chatbot interactions. U ..read more