Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we’re joined by Max Denning, Senior Web Content Executive at Bidfood, and we talk about: Dark green rebrands everywhere?! Pre-testing ads is not divisive, it’s a no-brainer Growing LinkedIn to build your healthcare consultancy Timestamps 00:00 – Intro 02:58– Story 1 – Dark green rebrands everywhere?! 13:52 – Story 2 – Pre-testing ads is not divisive, it’s a no-brainer 29:45 – Story 3 –  Growing LinkedIn to build your healthcare consultancy 47:27 – The Tasks Get a FREE review of your website htt ..read more

Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we're joined by Tara Humphrey, Primary Care Leader and Host of the Business of Healthcare Podcast (https://www.thcprimarycare.co.uk/thebusinessofhealthcarepodcast), and we talk about: Dark green rebrands everywhere?! Pre-testing ads is not divisive, it’s a no-brainer Growing LinkedIn to build your healthcare consultancy Timestamps 00:00 – Intro 02:58– Story 1 – Dark green rebrands everywhere?! 13:52 – Story 2 – Pre-testing ads is not divisive, it’s a no-brainer 29:45 – Story 3 –  Growing Linked ..read more

When it comes to running ads on search and social media, the main issues we see with B2B marketing in particular are around creativity and targeting. The key to pay-per-click advertising is always the same, no matter your industry — getting great ads in front of the right people at the right time.  To do this well in B2B you need to start by looking at the conversion funnel your customers are going through and understand the pain points they have throughout this funnel. Ready to smash your competitor’s PPC out of the park? Timestamps 00:00 — Intro 01:34 — The Buyer Journey 04:21 — Competi ..read more

Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we're joined by Danielle Nicholls, Content Creator and Social Media Editor at Alton Towers Resort, and we talk about: AI Corner: Update on Google’s AI Overviews Boosting Brand Awareness with Social Communities Decathlon’s No Tent Left Behind Campaign Timestamps 00:00 – Intro 03:49 – Story 1 –  AI Corner: Update on Google’s AI Overviews 14:59  – Story 2 – Boosting Brand Awareness with Social Communities  32:27 – Story 3 –  Decathlon’s No Tent Left Behind Campaign  40:32 – The ..read more

Every day, marketing managers contact us from businesses in traditional, “boring” industries They’re desperate to shake up these industries and they want to know 2 things: Is it possible? How to do it Today we will look at an industry where this is happening — business banking — and teach you how to disrupt your sector using digital marketing.  TIMESTAMPS 00:00 — Intro 00:59 — What are we comparing? 01:39 — Homepages and headings 02:26 — Calls to action 07:38 — Language 10:16 — Ease of Use   You May Also Enjoy… How Hubspot DOMINATES The Web https://exposureninja.com/podcast/278/ ST ..read more

Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we talk about: Annual lead targets smashed in 4 months with 4 learnings The Needleless Haystack Timestamps 00:00 – Intro 03:00 – Story 1 – Annual lead targets smashed in 4 months with 4 learnings 38:15  – Story 2 – The Needleless Haystack Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/dojo-22/ Watch the podcast recording on YouTube: https://exposure.ninja/dojo-22 You May Also Enjoy… Google’s AI Overviews Fiasco | f ..read more

Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we talk about: Lessons from UK Election Digital Advertising Scot Rail & Swiftonomics  Warnings from Apple's Developer Conference Timestamps 00:00 – Intro 00:49 – Story 1 – Lessons from UK Election Digital Advertising 15:12 – Story 2 – Scot Rail & Swiftonomics   31:37 – Story 3 – Warnings from Apple's Developer Conference 50:19 – The Tasks Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/dojo-21/ Watch ..read more

2500+ internal Google documents, giving some details about how search works were accidentally leaked online. This is the biggest Google leak I’ve ever seen. These documents give us marketers an incredible insight into Google’s ranking factors. Not only that but there’s evidence that Google has been lying to the SEO community for years.  In today’s podcast, I’m going to break down these documents so you as a marketing manager, business owner or SEO know what you need to do off the back of this information. Watch the video instead: https://exposure.ninja/google-leak Get a FREE review of you ..read more

Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we’re joined by Joe Glendinning from Renew and Sustain, and we talk about: Google Rolls Back AI Overviews klarna cuts marketing spend by 25% through the use of AI IKEA is hiring store staff…in Roblox Timestamps 02:30 – Story 1 – Google Rolls Back AI Overviews 11:50 – Story 2 – klarna cuts marketing spend by 25% through the use of AI 33:40 – Story 3 – IKEA is hiring store staff…in Roblox 46:28 – The Tasks Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes http ..read more

The time has finally come. Google has released AI search to the public. They’re calling it AI Overviews. We've been waiting for this moment for a year — ever since Google started testing the Search Generative Experience (SGE) in Search Labs.  We were the first agency to share how to rank in SGE publicly, and now we’re sharing how you can rank in Google’s AI Overviews. This is a podcast you don’t want to miss. Watch the video instead: https://exposure.ninja/rank-ai-overviews Get a FREE review of your website: exposureninja.com/rpod/review Get the show notes: exposureninja.com/pod ..read more