Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes:Have you ever wondered where your money goes in Google Ads? When you see your budget being spent, how are people interacting with your ads? In this episode, Chris clears up a common misunderstanding about where your money goes in Google Ads and explains how to measure click types to best optimize your ads. (3:12) Types of interactions (7:03) Headline clicks (9:01) Call e ..read more

Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Show Notes:In this episode, Chris is tackling all your Google Ads questions with topics concerning service-to-keyword ad groups, adding logos as an asset, SKAGs, max conversions, and more! (3:36) When deploying a service-to-keyword ad group strategy, what should be done with Google-recommended keywords that overlap the ad groups? Should I start applying all Google-recommended keywor ..read more

Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes:In this episode, Jason and Chris talk about all things max conversion bidding in Google Ads including when to use it, some of the drawbacks of max conversions, the importance of defining your conversions, what you can do to optimize bidding, and more. We need your help! Please help us grow the show: If you don't mind, please leave us a rating and review where you listen t ..read more

Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Show Notes:We're back with another Q&A episode packed with questions from our listeners about locations, match types, impressions, headlines, keywords, and more! (3:38) Can you have too few keywords in Google Ads? (9:18) Dealing with different time zones (16:26) What to do when your Google Ads results start getting worse (23:34) Should I pin headlines in responsive ads? (36:37 ..read more

Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes:In this episode, we're talking through four different scenarios we run into with advertisers that aren't getting the results they want in Google Ads and offering solutions for those common problems. (7:47) How to test different landing pages with Google Ads (14:43) How to get in front of the deepest funnel (ready to buy) traffic in Google Ads (22:35) How to run Google Ads ..read more

Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Link:https://support.google.com/google-ads/answer/9342105 Show Notes:You've probably noticed close variant keywords in your search terms reports, but what exactly are they? In this episode, we're digging into the six rules that allow a keyword to qualify as a close variant. We need your help! Please help us grow the show: If you don't mind, please leave us a rating and review where ..read more

Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes:Bidding strategies are not one size fits all. In this episode, we're discussing the difference in bidding strategies and evaluating which will be most effective depending on the time the campaign has been running, its goals, and the business type. We need your help! Please help us grow the show: If you don't mind, please leave us a rating and review where you listen to po ..read more

Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Show Notes:This week we're digging into some interesting new features we've discovered in Google ads including changes to your business name and logo in the assets, the new ad strength details column, and how to add negative keywords from the account level. We need your help! Please help us grow the show: If you don't mind, please leave us a rating and review where you listen to pod ..read more

Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes:We're back with another awesome Q&A episode! This time we're tackling questions about match types, negative keywords, SKAGS, E-commerce, responsive search ad headlines, and where to start if you're new to Google Ads. (2:51) How to transition from single keyword ad groups (8:12) When to use negative keywords (23:35) Do phrase and exact match keywords still matter? (25 ..read more

Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Links:About responsive search ads - https://support.google.com/google-ads/answer/7684791 About Ad Strength for responsive search ads - https://support.google.com/google-ads/answer/9921843 Show Notes:Our sponsor Opteo has just released a new tool that helps create responsive search ads. So in that spirit, in this episode, we're breaking down the basics of responsive search ads from ..read more