Shortform video... Everybody's doing it. Should you? Maybe! On this episode, we have Austin Falter, Owner and Founder of Falter Media. Austin is a dad, an agency owner, a tedx speaker & a proud dungeon master ?... that's a story for another day. He helps brands with video marketing video through shortform video on TikTok, Instagram, YouTube & more. Austin talks about how if you're not using shortform video as part of your social media strategy, you are missing out on a huge opportunity! In this episode, you'll learn: The best strategy for shortform videos Which platforms are bes ..read more

Ever wish you had a north star guiding you through the challenges of agency growth? You know what challenges I'm talking about. The challenges that take you through the 'bermuda triangle" of business. But what if there were rules you could follow that would guide you through those challenges and and get to unstoppable growth? Our guest on this episode is Michael Wark, CEO of Timeline, holds the key.  Michael Wark is a Fractional CFO and Chartered Accountant with over 20 years of commercial experience.  He is the founder of Trimline which specialises in  helping agency ..read more

If you've ever worked with enterprise clients, you know they're a different breed. Relationships with larger companies look much different than those of small companies. So what's the best way to create long-lasting relationships with enterprise clients? I'm glad you asked because on this episode of the IBO podcast, we have David Veldt, Founder of Interactually who chats with Amy about how to navigate those relationships with enterprise clients. David has been in the digital marketing industry for over 15 years, having worked both for agencies and in-house before starting his own company ..read more

Are the AI robots going to take over the world? Probably. So we need to prepare now because the speed of AI is intense. So how do we do that? And what's the outlook? On this episode, we have Matthew Silverman of Silverman Consulting who answers those questions and more as he chats with Amy about AI and marketing in 2024. Matthew is the founder of a boutique digital consultancy, which is focused on digital marketing for grateful clients. He specializes in: SEO, Google Ads, social ads, fractional CMO, growth marketing, and ABM. He has been practicing digital marketing since the early days o ..read more

On this episode, we have Emily Lyman, CEO & Founder of Branch & Bramble to talk to us about the value of empathetic marketing. Emily spent nearly a decade working in-house with global companies such as SAP and Penguin Random House helping them achieve tangible marketing results. Today, she is the CEO and Founder of Branch and Bramble, an award-winning marketing agency. She specializes in blending data with heart and values to create meaningful audience connections for brand partners which include Patagonia, Paramount, and Simon & Schuster. Emily recently became an innkeeper and ch ..read more

You're probably doing well as a generalist agency. But what if I told you that you could be doing so much more with a simple shift? By specializing your agency in a specific vertical market, you reap so many benefits, including more sales with less work. On this episode, we have Corey Quinn of Corey Quinn, Inc. who breaks down how to turn your agency into a deeply specialized sales machine. Former CMO of Scorpion and now a dedicated agency coach, Corey specializes in guiding agency founders to scale with vertical market specialization. At Scorpion, he played a pivotal role in growing the a ..read more

On this episode, we have James Elliman, Founder of Elliman Technologies LLC to talk about what marketing agencies should be discussing with their client's IT to save their emails from spam filters. James Elliman founded Elliman Technologies LLC in 2019 after working for a $1.7 billion telecommunications company and seeing their technology and security challenges from the front lines. His mission is to serve the people of Massachusetts with a one-stop solution for cybersecurity, tech solutions, and IT support 24/7. James graduated from Ohio Wesleyan University with a degree in computer scienc ..read more

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