A Gartner report analyses 2024 European marketing budget trends, revealing a 15% year-on-year decrease despite CMOs exceeding revenue goals. This decline is attributed to affordability concerns outweighing objective-based budgeting. The report highlights increased investment in bottom-of-the-funnel activities like demand generation and search marketing, while agency and labour costs were reduced. Gartner recommends strategies to improve communication of marketing's value and advocates for objective-based budgeting to secure future funding. The findings are based on a survey of 195 European CMO ..read more

This YouTube webinar transcript introduces artificial intelligence (AI) to marketers. The speakers highlight the rapid growth and increasing impact of AI across businesses, particularly in marketing, emphasising the opportunities for career advancement and business transformation. They dispel the myth that it's too late to enter the field, showcasing various AI tools and explaining how businesses can integrate AI into their workflows. The presentation also details a three-stage learning journey – from basic AI literacy to achieving mastery – and offers resources and future courses to aid this ..read more

This podcast episode from The Artificial Intelligence Show discusses the latest developments in the field of artificial intelligence, specifically focusing on concerns about whether AI research has hit a wall, the emerging concept of AI agents, and the highly anticipated interview with Anthropic’s CEO Dario Amodei. The episode's hosts, Paul Ratzer and Mike Kaput, examine reports suggesting that the scaling laws used to improve AI models might be reaching their limits, potentially impacting the development of artificial general intelligence. However, they also highlight differing opinions withi ..read more

Overview of the interview with Dario Amodei, CEO of Anthropic, a company developing artificial intelligence systems. Amodei discusses the future of AI, including the scaling hypothesis, which posits that increased data and compute power lead to more intelligent models. He also discusses the importance of AI safety and the potential dangers of superintelligent AI. Amodei outlines Anthropic’s "responsible scaling policy" to mitigate these risks and details the company’s work on "mechanistic interpretability," which aims to understand the inner workings of neural networks. The conversation also t ..read more

The episode explores the recent slowdown in the rate of improvement in large language models (LLMs), specifically focusing on OpenAI’s efforts to address this challenge. The article highlights the diminishing returns from traditional training methods, attributed to a scarcity of high-quality data. OpenAI has established a "foundations team" to tackle this data shortage and explore alternative approaches. The article also discusses the shift towards post-training optimisation, with methods like reinforcement learning and "test-time compute" emerging as potential solutions. Despite these advance ..read more

The episode discusses the implications of new AI technology and its impact on business. Specifically, the episode focuses on OpenAI's ChatGPT search feature, a new report from McKinsey Global Institute outlining the potential economic impact of AI, a recent interview with Mustafa Suleyman, CEO of Microsoft AI, an interview with Sam Altman, CEO of OpenAI, and an announcement by GitHub, owned by Microsoft, that it is expanding beyond its exclusive relationship with OpenAI. The hosts also discuss Apple's AI rollout and a blog post by the CEO of Runway, an AI video generation company, who argues t ..read more

This YouTube podcast episode discusses the latest AI news, including the release of enhanced AI models, such as Claude 3.5 and Gemini 2.0, and their potential impact on various industries. The hosts also express concerns about the ethical implications of AI companions and the need for increased regulatory oversight in the rapidly evolving field of artificial intelligence. They highlight the importance of responsible AI development and address the growing need for public discussion and engagement on the challenges and opportunities presented by these technologies ..read more

Corporate spending on OpenAI's generative artificial intelligence (AI) is growing, with companies increasingly investing in chatbots and other conversational AI. This spending is often coming at the expense of other types of software, such as enterprise applications and non-AI cloud services. While some companies are using AI to create lower-cost versions of existing enterprise apps, others are wary of replacing existing software entirely due to the complexity of integrating AI into their systems. Overall, AI is becoming a significant component of corporate IT budgets, leading to a reallocatio ..read more

Kevin Weil, Chief Product Officer at OpenAI, discusses the future of AI in this interview. He highlights the rapid pace of technological advancement, particularly in the area of AI, which makes product management at OpenAI a dynamic and challenging experience. He also touches on the company's strategy for developers, emphasizing OpenAI's commitment to making AI more accessible and powerful through its API. Weil addresses the competitive landscape, acknowledging the rise of open-source models and the increasing competition from cloud providers. The interview concludes with a discussion about th ..read more

Dario Amodei, the CEO of Anthropic, believes that artificial intelligence (AI) is on an "exponential curve", with rapid advancements occurring shortly. In his essay "Machines of Loving Grace", Amodei outlines his vision for a positive future where AI can solve global challenges, particularly in health, poverty, and climate change. He argues that AI-enabled advancements will revolutionise fields like biology and medicine, enabling leaps in progress that would otherwise take centuries to achieve. Amodei also addresses concerns regarding AI's potential risks, emphasising the importance of respons ..read more