Join Moby and Semih as they explore LinkedIn's introduction of TikTok-style video feeds and Connected TV (CTV) ads, highlighting LinkedIn’s pivot towards engaging, full-screen content and how it enables brands to launch impactful CTV campaigns across major networks like Paramount and Roku. Discover TikTok's remarkable performance in the APAC region with a 2x Return on Ad Spend and significant consumer engagement during sales seasons. They also discuss warm outreach strategies with insights from Alex Hormozi. Learn how to leverage existing connections to revitalise your marketing efforts, with ..read more

In this episode, Moby welcomes Bas Saleem, a renowned leader in Australia's renewable energy sector and a visionary with ties to News Corp, PWC, and VW, to explore the evolving value of university education in today's resource-rich digital landscape. Bas shares personal insights on the power of self-branding on social media for professional success, the importance of adapting to generational shifts in career attitudes, and strategies that led to a significant increase in digital traffic. We delve into the synergy between sales and marketing, and he forecasts key digital marketing trends, offer ..read more

Join Semih and Moby in this episode f InboundBuzz as they discuss the fallout from Google's March 2024 Core Update, which has led to the deindexing of numerous websites due to low-quality content and AI-generated spam. Explore the implications for affected sites, including loss of organic traffic and revenue, alongside insights from Originality.ai's research.     Discover Amazon's latest AI tools for sellers and the US House of Representatives' decision regarding TikTok. The conversation also delves into merging inbound and outbound marketing strategies for enhanced results, showcasi ..read more

Email marketing is one of the most underleveraged tools still in 2024 when it comes to revenue generation. The question is, how can you use email marketing to generate revenue? In this episode, we cover exactly how you can do this, including answering the big question: how long should your emails be for the best results? Also, in this episode you’ll hear about some of the newest advancements in AI, including OpenAI’s release of Sora, a groundbreaking AI capable of processing and generating video content similar to how ChatGPT handles text, which promises to revolutionise content creation in fi ..read more

ChatGPT was cool, but now you can build your very own, personalised ChatGPT Bot, specifically for your business and your tasks. It’s like building your very own assistant, and it takes less than 10 minutes. In this episode, Luca, our Content Manager, shares exactly how you can do this. On top of that, you’re going to hear some of the latest tech news involving X, Spotify, Apple, Microsoft, and AI Robocallers in the US. This episode is going to be a blast, check it out!  ..read more

In this episode, we dive into the latest tech and marketing updates: Microsoft introduces Co-Pilot Pro, a smart assistant for Office users. OpenAI launches GPT-4 Turbo for peak performance also OpenAI reveals an App Store for specialized AI applications. Meta updates its Marketing API for smarter ad targeting with AI and Google starts phasing out cookies for enhanced privacy. We also discuss the art of the perfect discovery call in sales and preview upcoming trends in social media for 2024. Tune in for insights that are easy to understand and implement in your marketing strategies!  ..read more

Explore the latest in AI and marketing in today's "Inbound Buzz" episode! We discuss OpenAI's new ChatGPT voice interaction feature, as reported by Business Insider, and introduce Aitana, the groundbreaking Spanish AI model revolutionizing UGC and influencer marketing. The episode also covers the dramatic story of Sam Altman's firing and reinstatement at OpenAI, including insights from sources like Mashable and The Guardian. Plus, we share our insights on hiring effective marketers, focusing on traits like work ethic and alignment with organizational values.  ..read more

Master the future of digital marketing in 2024 with our latest breakdown of the year's most impactful trends. From navigating budget shifts to leveraging high-ROI strategies like SEO and content synergy, discover how to optimise your marketing efforts. We'll also unpack Google's latest search updates and Instagram's new creative arsenal. Tune in for an epic episode that will supercharge your marketing toolkit—don't miss out!  ..read more

In this episode, you’ll learn how to make money from events. Moby shares his first-hand experience in bringing in over 200 people to the recent TAYA Summit we held in Sydney. You’ll learn what we did wrong, what we did right, and how you can make your event better than ours. On top of that, you’ll also hear about the new Grok AI and the impact on advertisers of Meta’s new ad free tiers. Tune if for an epic episode!   ..read more

Do you want to learn exactly how to get more out of your Facebook Ads budget? In this episode, you’ll learn about the practical steps and strategies to effectively scale your Facebook ads. With experience working in several industries across dozens and dozens of clients, we’re going to show you exactly what we’ve done that’s worked (and most importantly, what hasn’t worked). If you’re running Facebook Ads for your business right now, this episode is a must watch.   ..read more