Chris and Nic introduce the next series of interviews with some of the recent CMA Award winners. They discuss their very different journey's with content marketing, how content marketing has benefitted them and their businesses and what that looks like. On this series we have: Roger Edwards - CMA Podcast of the Year Award Winner 2019 Ahmed Khalifa - CMA Bigger, Braver, Bolder Award Winner 2019 Imogen Allen - CMA Content Success Formula Award Winner 2019 Louise Harnby - CMA Blogger of the Year Award Winner 2019 ..read more

Chris responds to an article published by Social Media Examiner about the death of Google search traffic, and how not only is it not dying, but in fact thriving...if you are doing the right things. This is not a rant or a dig at SME, this is simply to restore some balance to this article as so to minimise any fear that people may have about their current marketing and sales strategies, and so they don't feel like they should abandon a perfectly good organic search strategy. Additional Resources: How does 'Big 5' content marketing lead to sales? Why you must create the best content that exist ..read more

Using a script for your video can be tempting. You want to make the best possible video without the mistakes, without the nerves and make sure you cover all the important points. That the process is smooth. But what Chris has found is that a script can hinder your progress and take up more of your time because you are trying to get this perfect video. In this episode, Chris shares some tips with you to eliminate the need for a script for your video's so you can feel confident and comfortable speaking on camera. Additional resources: Join the CMA Facebook group Join CMA Email Chris: chris@cm ..read more

Chris and Nic introduce Volume 3 of the interviews with CMA Members about their success with content marketing. Additional Resources: Join the CMA Facebook group Join CMA Email Chris: chris@cmauk.co.uk ..read more

Jack O'Brien, CEO of Terrace Physio Plus and Director of Clinic Mastery, shares his incredible story of how content marketing has grown his businesses exponentially. Jacks philosophy has always been to help people and content marketing has been the tool that has allowed him to do that at scale. Chris and Jack discuss how content has enabled Jack to lead in his industry, the commitment he has given to content marketing and why you shouldn't let the fear of success hold you back. Additional resources: Follow Jack on Instagram Clinic Mastery Terrace Physio Plus Join the CMA Facebook group Join ..read more

Russ Haworth joins Chris to share his own journey in content marketing through The Family Business Podcast. Russ shares how he recognised his behaviour as a consumer online and used that knowledge to start his podcast to help clients in his industry. Chris and Russ discuss how content marketing has opened incredible opportunities for Russ, why he chose to deliver to a very specific niche in his market and what challenges he has faced and overcome along the way. Additional resources: Follow Russ on Twitter Connect with Russ on LinkedIn The Family Business Podcast Join the CMA Facebook group ..read more

Kenda Macdonald is the CEO of Automation Ninjas and award-winning author of the excellent book Hack the Buyer Brain. Kenda shares where here passion for content began and how she has brought both her knowledge of forensic psychology and the buyers journey together to create her incredible business and book. Content marketing backed with science. Chris and Kenda dig deeper into the science and psychology of the buyers journey and where content plays a role, how content has impacted on both Automation ninjas and their clients and the lessons Kenda has learned along the way. Additional resourc ..read more

Pete Matthew, the host of Meaningful Money Podcast and author of The Meaningful Money Handbook, shares how teaching has influenced his life and how he used the teaching philosophy to create his very successful podcast show. Chris and Pete dig deeper into how Pete's content has impacted peoples lives, the challenges he faced along the way, what to focus on throughout the content marketing process, and how his podcast has had an incredible effect on the growth of Jacksons Weath. Additional resources: Meaningful Money Website Follow Pete on Twitter Book: The Meaningful Money Handbook Join the C ..read more

This week, Chris had a conversation with someone who had said they come from a different professional background and marketing is not their strength.  This can precisely be a strength because it can take away from the industry know-how, the jargon, the assumptions, to being in the shoes of the buyer. By switching the role, you have the opportunity to simplify your content so that a prospective customer can understand your content. In this episode, Chris discusses different ways in which you can become a great marketer without letting your expertise in another area hold you back ..read more

There are many instances where people know the benefits and understand the importance of content marketing, and yet, do nothing with it. Whether that be going to a workshop, completing a course or, writing a few blogs then giving up because other activities were more important. Your success with content marketing is dependent upon you doing the work. Implementing what you know. ACTION is power. In this episode, Chris discusses the common challenges and excuses that hold people back from taking action with content marketing and challenges you to think about them differently. Additional Res ..read more