Have you been struggling to rank your website on search engine results pages (SERPs)? Have you tried using every tool in your arsenal and implemented strategies and yet nothing seems to be working, or the results are simply not long-term? If that’s you, worry no more! I am going to present the top 3 backlink strategies that most SEO specialists use to acquire backlinks. By implementing these ad-hoc strategies, you’ll be well on your way towards the search engine rankings (and traffic) you’ve always dreamed o   Top 3 Backlink Strategies   Additionally, all of these backlinking strateg ..read more

Search Engine Optimization Vs Search Engine Marketing. Many times these two have often been confused to mean the same thing, and there has been much debate about which one of the two carries much weight. In one scenario, search engine optimization SEO is downplayed, and in other situations, search engine marketing (paid search) is downplayed. Technically, the two cannot be used interchangeably, because they are two separate entities, even though it seems like they are cut from the same cloth. Anyway, let’s do a comparative analysis for both in other to determine their differences and more so ..read more

You land here because you are want to know the 10 Google ranking factors 2020. Well, I hate to break it to you but there are more than 500 signals used by Google to rank websites on Search Engine Result Pages (SERPs). Nobody can say for sure what those signals are. To make matters worse, Google has never publicly declared any of those signals. So how do SEOs know which factors will determine whether or not your site will rank higher than your competitors on search engine result pages (SERPs)? Well, it’s pretty simple — they GUESSED, TESTED, RETESTED, MONITORED, and ANALYZED until they saw the ..read more

10 SEO tools every digital marketer needs. Have you ever wondered why you may seem to be doing awesome digital marketing (or at least you believe it is), but can’t seem to see positive changes in your search engine ranking or volume of site traffic? If that’s the case, chances are you’re not using the right tools to optimize your digital marketing assets and make it easily searchable by Google’s spiders and search engine users. So, if all you’re doing is hitting the publish button and plopping down into your comfy seat— at least now you know why you aren’t getting a positive result. But not to ..read more

On page SEO vs off page SEO, which has more power? A very interesting debate amongst SEO specialists, However, before dwelling on that, I will like to tell a little story. Back in the year 2000, It doesn’t matter how good your website looks if it cannot be found on search engine result pages (SERP). What makes a great website these days is definitely not aesthetics. I remember back in 2005 when I started designing websites, most of my clients were only concerned about the “look and feel” of the website, it has to be visually appealing to grab their interest. Not until recently, only a handful ..read more

Four effective SEO strategies in 2020. Search Engine Optimization (SEO) is regarded as a difficult and uncertain concept, but it really isn’t. We break down the key elements of an effective SEO strategy to focus on in 2020.   An Overview of SEO Strategies Thus Far   If you try to Google the factors that affect how your website ranks, you will end up on the 20th page and still feel like there’s more. Truthfully, there is a myriad of information out there on SEO strategies, with many suggesting over 100 different factors. While it is true that there are several variables that work together to de ..read more

    HOVER YOUR MOUSE ON THE IMAGE TO ZOOM   FIRST CHECK YOUR WEBSITE SEO   On Page SEO Strategy Critical Steps for Ranking Your Website On Search Engines   Step 1 Proper Domain Name Setup Make sure you add some of your keywords inside your domain name. Although there are different opinion amongst SEOs as to whether this will be considered “spammy”. However, i am of the opinion that if you make it too obvious, then that will definitely get you into trouble. Example Your company name is Richard Floney Ltd and you provide towing services in Toronto https://richardfloneytowing.ca or richardflo ..read more

The first time I heard the phrase ” Inbound Marketing” I thought it was just another wave of  Buzzword or à la mode amongst marketers. Little did I know that the practice of inbound marketing has been in existence since the advent of the world wide web. What is Inbound Marketing? Simply put, inbound marketing is the practice of attracting potential customers using online marketing techniques such as search engine optimization (SEO), content marketing and social media marketing. Furthermore, Inbound marketing provides information, an improved customer experience and builds trust by offering pot ..read more

  Is your website traffic increasing but not your conversions? Does your website have all it takes to convert site visitors into customers? If you have been finding the answers to these questions, Congratulation! You are sentences away from your questions being answered. In the meantime, I want you to write down your website objectives on a piece of paper. if you don’t know your website objective, don’t worry, most of the responses we get from people are “to make sales”. Others say, “to drive leads”, “ to offer information”. Different strokes for different folks. You may write down any of thes ..read more

  There are myriads of important 10 Google ranking factors 2019 to consider when optimizing your website, these factors determine whether your site will rank higher than your competitor’s on search engine result pages (SERPs). The good news is, these search engine ranking factors are on different levels of importance, hence, you can maximize your SEO efforts by focusing on a few that matters most. An important fact to note, however, is that Google constantly changes its algorithms and search properties from time to time. In this article, we will look at 10 of the most important search engine ..read more