230 - The 3-Word Mantra For Marketing Breakthroughs
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
by HerBusiness (Hosts: Suzi Dafnis | Michelle Falzon)
3h ago
In today’s show, we’re sharing a MANTRA that is making a BIG difference with our students and clients when it comes to having a Marketing Breakthrough. Sometimes, a marketing breakthrough can be doing something new, and sometimes, it can be what we’re STOPPING doing that creates it. Sometimes, it’s BOTH – we have to stop one thing so we can do another. But change can be daunting. Whether you’re delving into new territory, turning off a part of your business to focus on another, or launching or closing down a product – this simple 3-word Mantra could be a powerful tool for you! Listen to this E ..read more
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229 - Own Your Niche
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
by HerBusiness (Hosts: Suzi Dafnis | Michelle Falzon)
2w ago
Your niche is the market you serve. And we’ve all heard the advice that “you’ve got to have a niche.” But it’s not enough to have a super clear niche and really great messaging that speaks directly to them. The missing ingredient that we’re seeing a lot in the content marketing of small business owners is that they’re not really OWNING (in a deep and profound way) the niche they’ve chosen. In this episode, your hosts, Suzi Dafnis and Michelle Falzon explore what it means to really take “ownership” of your niche and WHY that’s crucial for the growth (and survival) of your business. FREE DOWNLOA ..read more
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228 - When and How To Offer a VIP Ticket Option for Your Online Course, Challenge or Program
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
by HerBusiness (Hosts: Suzi Dafnis | Michelle Falzon)
1M ago
One tactic that could be really helpful for you if you are offering an online course, a challenge, a live event or some other kind of workshop or program is to offer a VIP Ticket Option. If you’re not currently offering a VIP option, this can be a real game changer! And if you ARE already giving your customers a way to get a VIP experience, we’ve got some tips that will make it more effective for you! Your hosts Suzi Dafnis and Michelle Falzon share their top tips for what to put in your VIP offer, when and how to offer the VIP upgrade and more! Listen to this Episode to Hear More About:  ..read more
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227 - Content Marketing: Is 10X Easier than 2X?
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
by HerBusiness (Hosts: Suzi Dafnis | Michelle Falzon)
1M ago
Over the years there’s been a lot of buzz around this idea of “10X-ing.” And with the release of the book “10X is Easier Than 2X” by Dan Sullivan and Dr Benjamin Hardy Suzi and Michelle got to thinking about this idea of 10X and especially how it relates to women marketers and business owners. Is it all hype? Is 10X REALLY easier than 2X? Or is there even any merit in comparing the two? Do we actually need BOTH? If you’ve ever been “turned off” by the “bro marketer” take on 10X, then this is the episode for you. Your hosts Suzi Dafnis and Michelle Falzon share their views on the 10X vs 2X deba ..read more
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226 - Best Books for Content Marketers – 2024 Edition
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
by HerBusiness (Hosts: Suzi Dafnis | Michelle Falzon)
2M ago
It’s time for our annual review of the books we’re recommending for the new year! Join your hosts Suzi Dafnis and Michelle Falzon as they share books they’ve loved and learned from that can help you be a more effective content marketer in 2024 (plus get your hands on our NEWLY UPDATED and hugely popular Content Sells Recommended Reading List!). Some books featured on today’s show are brand “newies” and others are classic “oldies” Suzi and Michelle have pulled out of the vault because they’ve been re-reading them and recommending them to clients and students so much recently. Listen to This Epi ..read more
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225 - How We Produce This Podcast
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
by HerBusiness (Hosts: Suzi Dafnis | Michelle Falzon)
2M ago
Well, it’s episode 225 and we figured it was about time we shared how we produce this podcast! Your hosts Suzi Dafnis and Michelle Falzon have had numerous questions from listeners over the years about various aspects of the podcast and how it gets made. In this episode they pull back the curtain on their process from end-to-end. Including how they come up with podcast episode ideas, how they batch their recordings, what to think about when recording, tools and software and processes they’ve found useful and so much more. So, whether you already HAVE a podcast and you’re looking for some tips ..read more
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223 - Going from Reactive to Proactive Marketing
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
by HerBusiness (Hosts: Suzi Dafnis | Michelle Falzon)
3M ago
Proactive marketing involves anticipating future trends, your customer needs, and market changes and strategically planning your marketing in advance so you can achieve the goals you really want to achieve. Whereas reactive marketing can mean you never really get to your goals because that’s not what’s driving your marketing. Instead, with reactive marketing, it’s less about where you want to go and more about being driven by what’s happening right now. You’re very often responding to immediate challenges or changes in your market or industry. Or to quick ideas you have in reaction to somethin ..read more
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222 - The Power of an MVP
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
by HerBusiness (Hosts: Suzi Dafnis | Michelle Falzon)
4M ago
MVP stands for Minimum Viable Product and it’s all about getting to market with the bare essentials of your product or program and testing the idea is actually what the market wants, BEFORE you over invest and create the entire fully fleshed out bells and whistles version of the product. Once you know “it flies” THEN you launch it. Your hosts Suzi Dafnis and Michelle Falzon talk you through how to adopt the MVP mindset and give you case studies and examples of how you can get to market quickly and get customer feedback as soon as you can. This MVP approach can SAVE you making some big and expe ..read more
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221 - 3 Easy Marketing Systems That Can Save You HOURS Every Week!
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
by HerBusiness (Hosts: Suzi Dafnis | Michelle Falzon)
5M ago
This episode is all about how you can get literally HOURS back each week by adopting some simple but powerful marketing systems. Your hosts Suzi Dafnis and Michelle Falzon share 3 marketing systems that are do-able and don’t need a lot of tech AND can save you from doing a bunch of stuff you don’t need to be doing. Listen to this episode to hear more about: -> What one of the biggest “red herrings” in Content Marketing is and why it’s keeping you distracted, exhausted and frustrated. -> The surprising thing about repetition and why knowing this can literally save you HOURS of time. -> ..read more
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220 - Repurposing: Strategies for Sustainable Content Marketing
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
by HerBusiness (Hosts: Suzi Dafnis | Michelle Falzon)
5M ago
In this episode we’re talking about something that’s a bit of content marketing “chestnut” – there was a time whenever you saw a content marketer on a speaker lineup, they talked about this… but, while we’ve touched on it in numerous ways, and we’ve done a couple of interviews with people who are doing this… we’ve never actually done a show, just you and I, dedicated to this idea… That “ol’ chestnut” your hosts, Suzi Dafnis and Michelle Falzon are talking about is “Repurposing Content”  and in this episode they explain why repurposing is not just taking a blog post and turning it into 5 s ..read more
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