
Content Sells
496 FOLLOWERS
Can't get traction with your marketing? Not sure how to turn your content into sales? Tune in for practical, education and advice on how you can attract, convert and keep your ideal clients using smart content marketing.
Content Sells
5d ago
See a real-life case study of what a high-converting offer looks like from our Masterminder, Gillian Erskine of Piano Teaching Success.
Join your hosts, Suzi Dafnis and Michelle Falzon, as they step you through the 7 elements in Gillian’s offer for The Studio, her successful Membership program to help Piano Teachers grow successful, profitable businesses.
Special thanks to Gillian for kindly agreeing to let us share her case study with you.
You can learn more about Gillian and her awesome business over at www.pianoteachingsuccess.com
Listen to This Episode to Hear More About:
-> How the 7 e ..read more
Content Sells
2w ago
NEWSFLASH! We’ve updated one of our most popular episodes EVER with the latest strategies, examples and success tips and it comes with a Brand NEW and highly valuable downloadable worksheet! Get yours now!
Join your hosts Suzi Dafnis and Michelle Falzon as they share why THIS is the “Year of the Offer” and why you need a high-converting offer now more than EVER.
PLUS they share the 7 universal elements every high-converting offer must have in order to succeed (regardless of your niche, your product or whether you sell business-to-business or direct to the consumer).
Plus get your hands on our ..read more
Content Sells
1M ago
It’s time for our annual review of the books we’re recommending for the new year!
Join your hosts Suzi Dafnis and Michelle Falzon as they share books they’ve loved and learned from that can help you be a more effective content marketer and create the business and live you love in 2025!
Plus get your hands on our NEWLY UPDATED and hugely popular Content Sells Recommended Reading List!
Go here to get the FREE 2025 Content Sells Recommended Reading List Now!
Listen to this Episode to Hear More About:
-> How to get your hands on the hugely popular Content Sells Recommended Reading List.
-> T ..read more
Content Sells
1M ago
If you’re someone who makes proposals to clients – perhaps you sell high-value products and services - like solar installations, leadership consulting, interior design services, custom software development, etc, you definitely want to prick your ears up for this episode.
Just like there’s a formula for a winning webinar, sales video, or sales page, there’s also a winning formula for sales proposals. Most businesses that we see are getting this wrong in some fairly important ways, and so we wanted to address that.
That’s why, in this episode, your hosts, Suzi Dafnis & Michelle Falzon, are s ..read more
Content Sells
1M ago
Welcome to Part 2 of this Episode! If you’re someone who makes proposals to clients you definitely want to tune into today’s show.
In this episode, your hosts, Suzi Dafnis & Michelle Falzon, continue to share their best advice on how you can uplevel your proposals and win more of the projects you’re pitching for more of the time!
And even if you don’t sell via proposal, the tips being shared can be mapped over to sales conversations and other parts of your marketing - so this episode has something for everyone.
Definitely tune into Part 1 of this episode, where we share a detailed st ..read more
Content Sells
2M ago
If you’re someone who makes proposals to clients – perhaps you sell high-value products and services - like solar installations, leadership consulting, interior design services, custom software development, etc, you definitely want to prick your ears up for this episode.
Just like there’s a formula for a winning webinar, sales video, or sales page, there’s also a winning formula for sales proposals. Most businesses that we see are getting this wrong in some fairly important ways, and so we wanted to address that.
That’s why, in this episode, your hosts, Suzi Dafnis & Michelle Falzon, are s ..read more
Content Sells
2M ago
It’s our Annual Content Marketing Tools Episode!
In today’s show, your hosts, Suzi Dafnis and Michelle Falzon share the Content Marketing Tools they are loving right now!
Listen to This Episode to Hear More About:
-> The tool that’s recently added a bunch of AI functionality that you want to revisit!
-> The “stupid simple” tool Suzi uses EVERY day that radically increases her productivity.
-> The revolutionary way to create short video clips from longer videos (and why, if you currently do this manually you need to RUN **don’t walk** - to find out what this tool is - because it will s ..read more
Content Sells
2M ago
In this episode, your hosts, Suzi Dafnis and Michelle Falzon are sharing ways to START creating a powerful community even BEFORE people become your customers – that is, how you can build community and connection in your MARKETING.
Because when you can do that, you actually make it EASIER for people to buy from you and you can accelerate the lead time before someone becomes a customer.
You can even enlist your paid customer community – those raving fans who really love what you do, to participate in your marketing community activities to provide powerful social proof and build trust in your mar ..read more
Content Sells
2M ago
This episode is all about Exploding Mountains.
Your hosts Suzi Dafnis and Michelle Falzon talk you through the 5-point checklist for knowing whether you need to stop delivering a particular product or service (even one that is profitable!).
Listen to this episode to hear more about:
-> What a Marketing Mountain is and why you need to understand this concept to have a successful business
-> How “turning the funnel upside down” can be a game changer for your marketing
-> The “hand drawn” business model that can take you just 2 minutes but save you YEARS of trial and error
-> The “Ski ..read more
Content Sells
3M ago
Social Media can be a “hungry beast,” and trying to keep up with social posts that get results can feel overwhelming, confounding, and like we’re always playing catch-up!
That’s why, in this episode, your hosts, Suzi Dafnis and Michelle Falzon, are sharing their top tips for creating a Social Media Calendar that gets results while keeping YOU sane :-)
Listen to This Episode to Hear More About:
-> The biggest mistake small businesses make with social media (and how to avoid it).
-> Why winging your social posts is a recipe for overwhelm—and what you can do to fix it!
-> The simple plan ..read more