This Old Marketing with Joe Pulizzi and Robert Rose
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Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines.
This Old Marketing with Joe Pulizzi and Robert Rose
4d ago
We are in post-social media and, now, a post-search environment. The next 12 months are critical to start getting your content assets in order for the AI Content wave.
The House passes a bill that could lead to a TikTok ban. Uh, we told you so. But does it really matter?
Google's Gemini AI refuses to answer political questions (among other things). This leads to a conversation on how AI Truth is coordinated and what we can do about it.
MrBeast tells everyone to slow down a bit...that less content is more. Thank you sir!
And OpenAI starts doing publisher deals. Hello Google circa 2002.
Hits and ..read more
This Old Marketing with Joe Pulizzi and Robert Rose
1w ago
In this special #ThisOldMarketing episode, Joe and Robert review their presentations from Social Media Marketing World 2024. Robert shares his insights, including:
The Value of Relationships
The Product Content Mindset
The Point of View Architecture
The Trust Exercise - Audit Your Experiences
Joe runs through his secrets for content marketing success, including:
Building the Base
The Content Tilt
Acquiring Content Assets
Creators over Content
Pillar Content Projects
The NEW Print Opportunity
Email, Email, Email
The Content Revenue Model
For the full content marketing revenue model, check o ..read more
This Old Marketing with Joe Pulizzi and Robert Rose
2w ago
Another media company bites the dust. This time it's the once-darling Vice Media.
Is the news media business model broken or is there something else at work here?
A big supreme court case involving social media moderation is being reviewed by SCOTUS. Could it happen? We'll see this summer.
Is Google on death row? It's clear the product is getting worse. Will ChatGPT come to the rescue?
And Tyler Perry shelves his studio project because of Sora.
Hits and misses include Bitcoin and Air Canada.
Rants and raves involve the fractional CMO and a Florida law banning social media usage for youngsters ..read more
This Old Marketing with Joe Pulizzi and Robert Rose
3w ago
It's been a crazy two weeks for artificial intelligence.
OpenAI officially launched Sora, the text-to-video tool. At the same time, Google launched their AI-version of Gemini inside workplace.
Is podcasting really a racket? Maybe it's just more of the same.
Hits and misses include Paramount's bad timing and Nvidia's HUGE quarter.
Rants and raves includes the NYTime's ad tool and Billy Joel's new AI video.
This week's links:
Sign up to CEX and use code TOM100 to win a guest spot on This Old Marketing.
OpenAI Launches Sora
Google Launches Gemini
The Podcast Business is a Racket
Paramount Lays of ..read more
This Old Marketing with Joe Pulizzi and Robert Rose
1M ago
In this special Blossom episode of This Old Marketing, Joe and Robert discuss the insights and secrets into creating a profitable content brand, for both content marketing and content creator goals.
Topics discussed include:
How to truly differentiate and grow an audience
How to create a content tilt
Do you build or buy?
Focus on creator, brand or content brand?
and many more content marketing insights
This week's sponsors:
Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease.
Work smarter, not harder at Hubspot.com/s ..read more
This Old Marketing with Joe Pulizzi and Robert Rose
1M ago
The boys discuss Joe Rogan's new content deal with Spotify. Is this the future of podcast and YouTube deals, or is this just for the one percenters? Also, how should a brand approach this kind of deal?
Meta will label AI images across all their properties. Is this just a point in time or will it have lasting impact?
In addition, Meta cut off Facebook to developers. Like we didn't see that coming.
In hits and misses, Robert praises L'Oreal and misses on Taylor and the right. Joe hits on Spotify and audiobooks, and misses on Grant Cardone's new magazine.
Rants and raves include Billy Joel and B2 ..read more
This Old Marketing with Joe Pulizzi and Robert Rose
1M ago
Big tech CEOs ran to Washington to explain why they haven't protected US children.
YouTube and TikTok continue to dominate and grow in profit and usage. Is it imperative that all companies market on these channels today?
And George Carlin and Taylor Swift deepfakes dominate the news. Is there anything we can do about them or have we unleashed Pandora's box.
Rants and raves include small audience wins and a new place for the chief marketing officer.
This week's links:
Elmo's Wellness Check
Social Media Execs Explain Behavior to Congress
YouTube Revenues Soar
TikTok Usage Way Up
George Carlin La ..read more
This Old Marketing with Joe Pulizzi and Robert Rose
1M ago
Netflix Q4 earnings show how far the company is ahead in the streaming wars...plus...their licensing deal with WWE vaults them into a live-events leadership position. So, what's next and what we learn from their strategy?
Sports Illustrated is "mostly" dead. Here's a big opportunity for a brand like Nike or Under Armour to make a content marketing buy. Why isn't this happening more often?
And does the creator economy need a creators' union? The boys say no.
Rants and raves include Google finally killing off the cookie, while MrBeast goes to China.
This week's links:
Netflix Rocks Earnings
SI A ..read more
This Old Marketing with Joe Pulizzi and Robert Rose
2M ago
Big news in media and marketing as Informa purchases a majority stake in TechTarget. Is their strategy of "focused scaling" correct for B2B?
Apple overhauls their podcast download system, sending podcast leaders into a panic over revised download numbers. Ah...rented land.
And OpenAI launches Chat GPTeams.
Rants and raves include Reddit's court victory over WallStreetBets and a big marketing mistake at Solo brands.
This week's links:
TechTarget x Informa
The Incredible Shrinking Podcast
So Much Media Consumption that's Wrong
OpenAI Debuts Teams
Reddit Wins Lawsuit
Solo Brands Names New CEO
WEB ..read more
This Old Marketing with Joe Pulizzi and Robert Rose
2M ago
If you don't get the title, stay until the end.
In this episode, Joe and Robert discuss what's happening at CES, including the role of the creator/influencer inside a media company.
Netflix, Instagram and Amazon all make major streaming cutbacks. Is this just "right sizing" the business, or is everyone trying to figure out how to compete with TikTok?
In rants and raves, it's the end of the third-party cookie on Google, and a new sports bar opens with access to sports from women athletes only.
This week's links:
CES 2024 Kicks Off
What Happens When the Creator Goes Crazy?
Netflix Cuts Over 100 ..read more