Hot leads in business are gold, but just like gold, finding them can be time-consuming. How do you find and nurture leads from thin air? Well, one easy answer is a strong referral program. By using your existing database of loyal customers, businesses can extract potential leads using smart and effective incentive-based rewards programs. Rewards don’t always have to mean giving away thousands of discounts or prizes. It can mean simply tailoring your offering to suit the desires of the customers and the products you provide. In this guide, we look at the reasoning behind why referral programs ..read more

Loyalty programs are a great way to keep an existing client base happy and also attract new customers. And it goes beyond just offering a discount; a loyalty program can be used to engage and communicate in a way that benefits the business and its customers. Reducing churn, or retaining customers, is a big priority for businesses of all sizes. If customers are leaving your company, you probably aren’t doing much to retain them. A loyalty program can help you keep your existing customers happy, improve your business’s reputation, and attract new customers all at once. The Ultimate Guide to ..read more

As any loyalty marketer worth their salt is no doubt aware, customer loyalty is an ever-evolving phenomenon. It’s constantly adapting to new technologies, new industry trends, and new consumer behaviours. The last few years have been a clear indicator of this, as global events forced brand loyalty into a purely digital space. But even before the pandemic, customer loyalty had already moved far beyond transaction-based activities and was more concerned with the customer’s experience. So, given the ever-changing landscape of brand loyalty and customer retention, here are some interesting custo ..read more

If you’re researching loyalty points software for your small business, then you probably already recognise the importance of investing in a digital loyalty program. Even if your intention is to simply offer a standard “Buy X Get Y” deal that could be delivered via paper punch cards, there are countless benefits to digitizing this process. The data collected from loyalty points software provides your business with actionable insights to your customers’ behavior, which in turn allows you to increasingly personalize each customer’s individual experience. Aside from the fact that 91% of consumer ..read more

It can be challenging to know what could make your business stand out from the pack in a world of high competition and competing brands. As a business owner, you can be forgiven for struggling to consider and analyse what can be done to improve the customer experience. Luckily, your loyalty program can be the very thing to help you grow and improve. This article discusses how to leverage your loyalty program to gain valuable customer feedback and improve your business. Creating a loyalty program is one of the most effective ways to engage your customers and turn them into advocates and long ..read more

While many of us focus our attention on customer acquisition through costly paid advertising, there’s often something being forgotten – customer retention and brand loyalty. The benefits of having a loyalty program are obvious, but what’s your actual loyalty marketing plan? What are you trying to achieve with the loyalty program? Are you trying to get customers to purchase more frequently, or for each transaction to be a larger amount? Are you trying to boost engagement, extend the customer lifetime value, improve the customer experience, or all of the above? It might not seem like it, but t ..read more

As the world around us continues to change, and customers’ wants and desires are ever-evolving, businesses must continue to be responsive. At the end of the day, loyalty is what keeps customers coming back and forming long-serving emotional relationships with a brand. Without customer loyalty, businesses simply fail. Now more than ever, holding onto a customer’s loyalty is crucial. Consumers are re-evaluating what’s important, and businesses need to ensure they are still meeting the needs of their target audience. The most effective way to do this is to analyze the customer experience that y ..read more

As any loyalty marketer worth their salt is no doubt aware, customer loyalty is an ever-evolving phenomenon. It’s constantly adapting to new technologies, new industry trends, and new consumer behaviours. The last few years have been a clear indicator of this, as global events forced brand loyalty into a purely digital space. But even before the pandemic, customer loyalty had already moved far beyond transaction-based activities and was more concerned with the customer’s experience. So, given the ever-changing landscape of brand loyalty and customer retention, here are some interesting custo ..read more

An addictive loyalty program is every marketer’s dream. It’s one thing to create a rewards program that keeps existing customers coming back for many transactions to come, but what about one that consistently boosts a customer’s frequency of visit and average order value, while incentivizing referrals and other behavior that helps to expand your customer base? Isn’t that the Holy Grail of loyalty marketing? Here are a few tips and tricks for ensuring that your loyalty program never fails to get customers through the door (or clicking onto your website) and telling all their friends about you ..read more

If you’re researching loyalty points software for your small business, then you probably already recognise the importance of investing in a digital loyalty program. Even if your intention is to simply offer a standard “Buy X Get Y” deal that could be delivered via paper punch cards, there are countless benefits to digitizing this process. The data collected from loyalty points software provides your business with actionable insights to your customers’ behavior, which in turn allows you to increasingly personalize each customer’s individual experience. Aside from the fact that 91% of consumer ..read more