It was predicted in 2008 by analysts from Kleiner Perkins that mobile will overtake fixed Internet access by 2014. As you can see from the chart below, that bold prediction has already come true. Mobile now forms a vital part of every business’s strategy and everyone from marketers to developers want to know how to better serve their customers on mobile devices. ‘What’s not measured, can’t be improved.’ If you need to improve engagement with your customers, you need to monitor and analyze their app behavior. Mobile app analytics enables you to get insights on how to retain existing customers ..read more

For a teenage audience, Snapchat is one of the most powerful and underappreciated channels used to drive installs. The app has huge marketing potential for apps, which goes largely untapped. In February, Snapchat reported that it has a captive audience of over 187,000,000 daily active users, mostly aged between 13 and 25. Snapchat Statistics as of 2017 Many of this elusive Generation Z audience cannot be reached using other social media sites. In the UK, for example, 41% of Snapchat’s users cannot be reached using Instagram – another Gen Z favorite – according to market intelligence company ..read more

The app success story of Ankit Srivastava, a 24-year-old Android developer from Lucknow, India who has got nearly 4 million downloads for his music player app – La Musique. Learn how he came up with an app idea for a music app, learned Android development, designed a beautiful looking app and got 4 million downloads without spending a cent on marketing netting him more than $100,000 in the process.  Tell us about yourself and what are you working on?     Hello! I am Ankit Srivastava, a 24-year-old Android developer, originally based out of Lucknow, India. I am currently traveling and have bee ..read more

The app success story of Kartik Sharma, an Android developer from New Delhi, India of Kshark Apps who has got nearly 5 million downloads with a portfolio of 25+ apps on Google Play Store and Apple App Store. Learn how he comes up with an app idea that would surely work, focuses on an ASO technique that gives 50% increase in organic app downloads and what trends he relies on to earn $10,000 per month from his app business.  Tell us about yourself and what are you working on?        I am Kartik Sharma and I have an app studio called KShark Apps with 25+ apps in total on Google Play Store and Ap ..read more

The app story of Itamar Rogel, co-founder of Newsfusion, whose news apps in multiple niches like technology, sports, science, and others are redefining the way users consume news in the fast-paced mobile era. Learn how they validate their app idea before even building the app and are profitable just through more than 5 million organic app installs. Tell us about yourself and what are you working on?       I’m a tech entrepreneur. I’ve always been excited by technology and especially by the malleability of software. You can come up with an idea and see it come to life so easily! I found that ..read more

The app story of Dixit Patel, an indie app developer from Chicago, United States whose company get-together sparked an idea for an innovative app to make exchanging contacts easier – EasyConnect. Learn how he got his app featured by Apple in South Korea and used that formula to develop 3 apps in a week, all of which were featured by Apple. Tell us about yourself and what are you working on?        Hi, my name is Dixit Patel, a passionate app developer based out of  Chicago. I work on innovative ideas to make technology easier for users. I am currently working on my app EasyConnect. Almost hal ..read more

The app success story of Kevin Wolstenholme, a designer-turned-developer from Woking, UK who has got a 100% track record for Apple features with 12/12 games featured by Apple. Learn how leaving his company due to a relocation led him to develop a game studio, get 18 million app downloads and earn a full-time income from the App Store. Tell us about yourself and what are you working on? I am Kevin Wolstenholme and I have an app studio RisingHighStudio.com. We are a 2-person team – me and Jilly and mostly focus on publishing games on the app store. We have published 12 games till now and recei ..read more

The app story of Charles Du, a product manager, and designer from San Francisco, USA who designed NASA’s first iPhone app which has received 10+ million downloads. Learn how his experience at NASA and later Apple helped him figure out the process to create a great app. Tell us about yourself and what are you working on right now?                   I am Charles Du and I teach people how to become rockstar product managers at Product Charles University. The systems I teach come from having led teams at some of the best technology companies in the world. I led the design of the NASA’s first iPhon ..read more