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Renegade Thinkers Unite
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Renegade Thinkers Unite focuses on marketing innovators, uncovering the how, what and why behind their on-going success. Award-winning marketer, author and entrepreneur Drew Neisser keeps these conversations interesting and inspiring, wrapping up each episode with on the spot analysis and insights for big marketers and those that want to be.
Renegade Thinkers Unite
6d ago
When CMOs invest in growing their people, they grow their impact. And with the right coaching strategies in place, they ensure their teams not only keep pace with industry changes, but also drive innovation and set new standards.
In this illuminating episode, join host Drew Neisser as he welcomes three exceptional CMOs to share their insights on nurturing high-performing teams:
Michelle Boockoff-Bajdek of IDG (previously CMO of Skillsoft)
Katie McAdams of Basis Technologies
Marni Carmichael of Image Source, Inc.
Discover how these leaders foster a culture of conti ..read more
Renegade Thinkers Unite
1w ago
What if the secret to becoming an influential CMO lies in the tactics used by FBI hostage negotiators?
In this essential episode, Drew Neisser welcomes Chris Voss, former FBI hostage negotiator and author of "Never Split the Difference," to share game-changing conflict resolution and negotiation strategies for B2B marketing leaders.
By listening, you’ll learn how to:
Turn potential conflicts into collaborative problem-solving sessions
Use tactical empathy to align with stakeholders
Adapt your negotiation style to different personality types
Increase your emotional int ..read more
Renegade Thinkers Unite
3w ago
What does it really take to secure a CMO position in today’s competitive landscape? Whether you're actively job searching or want to be prepared for future opportunities, this episode is packed with actionable insights from two CMOs who recently landed coveted roles and the recruiter who helped place them:
Kathie Johnson (CMO, Sitecore)
Scott Morris (CMO, Sprout Social)
Kate Bullis (Managing Director, ZRG Partners)
You'll learn:
How to strategically approach your job search and stand out from the crowd
The importance of personal branding and articulati ..read more
Renegade Thinkers Unite
1M ago
As budgets tighten, partnerships emerge as a beacon for innovation and growth.
In this electrifying episode, Drew Neisser sits down with Asher Matthew, co-founder and CEO of Partnership Leaders, to uncover the power of strategic partnerships in B2B marketing. Tune in to discover:
Why partnerships are a key growth lever for B2B organizations
The hidden “planning tax” that derails partnerships – and how to dodge it
The three layers of effective partnerships: production, distribution, and consumption
The rise of the "Chief Partnership Officer" and what ..read more
Renegade Thinkers Unite
1M ago
CMOs face immense pressure to drive growth and deliver results, often with limited resources. To succeed, they need laser focus, courage, and a formidable team. Enter, the impact player.
In this riveting episode, Liz Wiseman offers deep insights from her popular book, Impact Players: How to Take the Lead, Play Bigger, and Multiply Your Impact. Tune in as Liz details the five key practices that differentiate impact players from ordinary contributors, discussing how CMOs can amplify their own impact, while nurturing high-caliber talent.
Get ready to propel your team's effectiveness, outpace the ..read more
Renegade Thinkers Unite | Podcast for CMOs & B2B Marketers
1M ago
What do CMOs and penguins have in common? More than you might think! Celebrate a major milestone with Episode 400, as Drew goes off the beaten path, sitting down with Dr. Pablo "Popi" Borboroglu - penguin conservationist extraordinaire and founder of Global Penguin Society (GPS).
Popi shares his lifelong purpose of protecting penguins, and the vital role these remarkable birds play in the health of our oceans and planet. Learn amazing facts about different penguin species, their abilities to thrive in extreme environments, the threats they face, and how you can help.
Hear incredibl ..read more
Renegade Thinkers Unite | Podcast for CMOs & B2B Marketers
1M ago
Are you ready to see how a shift to product-led strategies could unlock new growth for your business? Dive into the dynamic world of Product-Led Growth (PLG) and discover how it's turning the tables on traditional B2B business approaches. This episode with Smita Wadhawan from SimplePractice is all about how marketing can lead a PLG motion, driving revenue and fostering customer loyalty through innovative product-centric tactics.
SimplePractice has successfully harnessed the power of PLG to not just participate in their market, but to dominate it. Whether you're building a startup or tran ..read more
Renegade Thinkers Unite | Podcast for CMOs & B2B Marketers
2M ago
With mounting pressure to deliver ever-increasing pipeline results, it’s time for CMOs to prove that they’re not just tacticians—they’re key strategists essential to business longevity.
In this episode, Liza Adams of GrowthPath Partners dives into how AI can make it all possible. She’s shepherding in a shift from “growth-at-all-costs” thinking to sustainable profitability. Armed with use cases and custom GPTs, Liza brings her extensive experience as an AI consultant and fractional CMO to outline how you can leverage generative AI as a strategic thought partner.
Here are a few things she covers ..read more
Renegade Thinkers Unite | Podcast for CMOs & B2B Marketers
2M ago
What does it take to transform a local website into a global powerhouse? Find out from Tom Bianchi of Acquia and Hannah Grap of Sitecore, as they dissect the strategies behind successful international digital presences.
Learn how Acquia’s latest initiatives are making the digital world more accessible and how Sitecore is modernizing data to tailor customer experiences across borders. We cover the changing landscape of SEO, how to localize your site for different countries, and which website metrics matter.
Whether you're revamping your digital strategy or just tuning in to the latest trends, t ..read more
Renegade Thinkers Unite | Podcast for CMOs & B2B Marketers
2M ago
Every day, CMOs must navigate a whirlwind of high-stakes, spontaneous conversations, from high-stakes boardroom challenges to delicate internal communications. Yet many have no formal training in this area or formulas for improvement.
In this episode, Stanford professor and communication expert Matt Abrahams shares actionable, science-backed strategies from his latest book, “Think Faster, Talk Smarter.” Whether it’s acing unexpected questions in job interviews, managing crises, or giving feedback, discover the structures and exercises that will prepare you to handle every spontaneo ..read more