In this episode Benji talks to Courtland Goldengate, the VP of Marketing at Streamlit and a Director of Marketing at Snowflake. PLG is everywhere in Saas these days, but what if it's not right for many Saas solutions? Discussed in this episode: How to decipher if PLG is right for you Keeping focus in a ever-evolving marketing landscape What EVERY Saas solution should steal from PLG ..read more

On this Echo Chamber episode James and Benji contrast the old and new ways of thinking about content distribution using a post from Mary Keough as the jumping off point. Discussed in this episode: Making content work harder for your organization SEO as the Zombie of Marketing Ensuring your SME's avoid creating commodity content ..read more

On this Echo Chamber episode James, Dan, and Benji discuss the rising tide of conversation on LinkedIn around building Media Brands, specifically a recent post from Camille Trent, Director of Content & Community at PeerSignal. Discussed in this episode: Measuring the success of a media brand How building a media brand incentivizes the right behaviors What it takes to have a "Director of a B2B media" for your company ..read more

In this episode, Benji talks to Breene Murphy, the Vice President of Strategy and Marketing at Carbon Collective. Discussed in this episode: The use of time, stakes, challenges, and rewards in marketing How to invite your ICP into a story Removing friction in the buying process ..read more

In this best of 2022 episode, Benji talks to Joei Chan, Director of Brand & Content at 360Learning. As B2B brands we are all looking to resonate and stand out in our content and media. Joei and 360Learning did this through an original series called Onboarding Joei. The short docuseries followed Joei Chan, a new employee, as she navigated her first 3 months on the job ..read more

In this episode James, Dan, and Benji discuss the hottest B2B brands right now. Who should we be paying attention to as we go into the new year? Who will win and truly build affinity with their audience in 2023 ..read more

Today James and Dan throw in their 2 cents on Airbnb's rise to success and the notion that the growth over the past 3 years has come as a result of brand marketing ..read more

For the past several years talk about content and its importance is EVERYWHERE. In this episode, James, Dan, and Benji break down the three content marketing motions and how you can use them to bolster your marketing efforts. Discussed in this episode: The pros & cons of the three motions How to start a media brand from scratch The value of launching a media brand in this economic climate ..read more

Welcome to The Echo Chamber where James, Dan, and Benji throw in their 2 cents on what B2B marketers are talking about on the internet. Today the guys discuss Chris Walker's "war against SEO/SEM". Is this the beginning of the end for google search ..read more

In this Best of 2022 episode, Benji talks to Gaetano DiNardi, the VP of Growth at Aura. Discussed in this episode: The 5 distinct Marketing units for optimal business performance Demand capture vs. demand creator How to better measure your marketing efforts ..read more