International Day of Light
AM Conservation Group - News
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2y ago
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Tackling Energy Affordability
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2y ago
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In Celebration of Earth Day: Living a More Sustainable Life
AM Conservation Group - News
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2y ago
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3 Ways Utilities are Successfully Advancing Energy Efficiency
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3y ago
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State Government–Led Energy Efficiency Initiatives
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3y ago
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Weatherization Tricks to Stop High Energy Use from Haunting Your Customers
AM Conservation Group - News
by Ron Brown
3y ago
Fall has arrived, and it’s bringing cooler temperatures with it. And while not every area of the country may experience the frigid temperatures common in the Northeast, regardless of where you or your customers live, you can benefit from weatherization tricks and treats ..read more
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Building a Better, More Cost-Effective Kit Program
AM Conservation Group - News
by Kenny Michael
3y ago
It’s no understatement to say 2020 served the nation a massive curve ball. Every prediction and projection for the year was turned upside-down by COVID-19. We learned what “social distancing” was, stocked up on hand sanitizer and face masks, and adapted to ordering groceries online. Now, utilities are struggling to engage those same customers who have been quarantining in their homes for months. Face-to-face or other traditional program approaches may have been the key to savings in the past, but they just aren’t cutting it anymore. Crisis calls for the ability to quickly pivot from the old—i ..read more
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The Makings of a Sweepstakes: Benefits for Utilities
AM Conservation Group - News
by Nathalie Rodriguez
3y ago
Our Innovation Lab team recently asked the question: can sweepstakes help increase email addresses, brand awareness and engagement? To answer the question, we decided to design a sweepstakes project of our own to determine whether it would be an effective way to engage energy efficiency audiences. In part one of this two-part series, we discussed the foundations of building a sweepstakes. Now, it’s time to discuss the benefits and analytics of a sweepstakes campaign ..read more
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5 Tips for Smart Home Safety
AM Conservation Group - News
by Dave Poole
3y ago
It wasn’t long ago that we were publishing e-books and blog articles about the importance of smart home technology and the trends emerging in this space. At the time, we never could have predicted the significant role our homes would soon play in our lives. The COVID-19 pandemic has forced us all to spend much more time at home, social distancing and avoiding public gatherings. For a majority of Americans, more time spent at home means more time interacting with smart home devices. This includes technology like smart thermostats, smart televisions, WiFi-enabled light bulbs, voice-enabled smar ..read more
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The Makings of a Sweepstakes: Fundamentals for Utilities
AM Conservation Group - News
by Nathalie Rodriguez
3y ago
Can sweepstakes help increase email addresses gained, brand awareness, and engagement? Our Innovation Lab team asked this important question when exploring engagement opportunities. Sweepstakes have proven to be a modern trend across various industries, and we wanted to see if they’d work for our e-commerce programs. As a result, our team designed an innovation project to determine whether energy efficiency audiences were also responsive to this trend, while gaining practical insights to apply to program marketing plans for our e-commerce clients. This blog, part one in a two-part series, wil ..read more
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