Preventing Zoom Fatigue and Sustaining Culture in a post-COVID World with Jenifer Kern, CMO of Qu
Built to Scale | B2B SaaS Edition
by Mitch Fanning
11M ago
In episode 23, I sat down with Jenifer Kern, CMO at Qu, to discuss Zoom Fatigue, the challenges of leading a remote team during a pandemic and how to sustain company culture in a post COVID world ..read more
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How to build a marketing engine for a B2B company with Shiv Narayanan CEO of How To SaaS
Built to Scale | B2B SaaS Edition
by Mitch Fanning
11M ago
In episode 22, I sat down with Shiv Narayanan, Founder and CEO of How To SaaS (former CMO of Wild Apricot ..read more
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Why Some Marketers Get Stuck Running A Playbook Like It's 2011 with Chris Walker CEO of Refine Labs
Built to Scale | B2B SaaS Edition
by Mitch Fanning
11M ago
In episode 21, I sat down with Chris Walker, CEO of Refine Labs. During our conversation, we discussed: How Chris made his way into the world of marketing— and why he started Refine Labs. Why marketers get stuck running a playbook like it's 2011. Why measuring attribution & influence can be dangerous. And much, much more... Enjoy ..read more
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Growing in a recession with Chili Piper CEO Nicolas Vandenberghe
Built to Scale | B2B SaaS Edition
by Mitch Fanning
11M ago
In episode 20, I sat down with Nicolas Vandenberghe, Co-founder and CEO of Chili Piper ..read more
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Paddle’s Harrison Rose on Building a Great Culture at Scale
Built to Scale | B2B SaaS Edition
by Mitch Fanning
11M ago
In episode 19, I had a down-to-earth conversation with Harrison Rose, Co-founder and Chief Customer Officer of Paddle about what it takes to build an incredible 'company culture' as the company scales.   As Paddle rapidly grows, its goal is to be the best place to work in London, England. To show they're serious about this they've gone to extraordinary lengths to make their employees happy including giving every team member access to mental health coaching, running mindfulness sessions at lunch, and providing every non-technical member of the team free coding lessons (to name a few). &nbs ..read more
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Drift’s Matt Bilotti On Growth
Built to Scale | B2B SaaS Edition
by Mitch Fanning
11M ago
In episode 17, I sat down with Matt Bilotti a Staff Product Manager on Drift's growth team to talk about “growth.”   Matt also hosts the #Growth podcast, which is just one of the many popular shows produced by Drift.   Before joining the growth team at Drift, Matt "product managed" many parts of the Drift product. Before Drift, Matt spent some time working at HubSpot.   During our conversation, Matt and I discussed:   Why he switched to the growth team   How the Drift growth team is structured and what they’re responsible for   The process, framework, an ..read more
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2x Your B2B Marketing ROI with Chain-Based Attribution with Chris Nixon
Built to Scale | B2B SaaS Edition
by Mitch Fanning
11M ago
In episode 16, I had the opportunity to speak with Chris Nixon, VP of Marketing at CaliberMind and host of a weekly show called the Revenue Marketing Report.   During our conversation, we discuss the challenges of marketing attribution, why many B2B marketing teams still struggle to quantify marketing ROI, and what CaliberMind has done to solve this problem.   Enjoy!   P.S. Before you go, please leave a review on Apple Podcasts :) ??   ..read more
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How to Nail Your Product Positioning with April Dunford
Built to Scale | B2B SaaS Edition
by Mitch Fanning
11M ago
  “We will not buy what we don’t understand.” — April Dunford   In episode 15, I’m joined by April Dunford (@aprildunford), an executive consultant, speaker, and author who helps technology companies make complicated products easy for customers to understand and love.   She is a globally recognized expert in Positioning and Market strategy. Previously April has run marketing and sales teams at a series of successful technology startups and has launched 16 products into market.   She is also a board member, investor, and advisor to dozens of high-­growth businesses and is th ..read more
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Introducing the Built to Scale Show
Built to Scale | B2B SaaS Edition
by Mitch Fanning
11M ago
Scaling a B2B SaaS company from $1M to $10M and beyond is hard. Built to Scale is a podcast dedicated to the journey. In this episode, I introduce the new show, discuss why I decided to rebrand the podcast and give you a sneak peek at what to expect. You can also learn more at BuildToScalePodcast.com ..read more
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Zuant CEO Peter Gillett on Scaling Tech Companies with Focus, Simplicity & Speed
Built to Scale | B2B SaaS Edition
by Mitch Fanning
11M ago
In this podcast session, I spoke with Peter Gillett, a serial entrepreneur who is currently the CEO of both Zuant, a mobile lead capture platform and Marketpoint Recall, a global recall and crisis management company. For those who may not be familiar with Peter, he has been a pioneer in database marketing since the 1970s and created the world’s first web-based CRM system funded by Lucent Technologies in the 1990s. Currently, he spends most of his time driving product development and client roll-outs of Zuant’s award-winning mobile lead capture app across US corporations including Tesla, Pirell ..read more
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