Google: Don’t punish us for our success in Search
Channel: Display Advertising – Marketing Land
by Nicola Agius
14h ago
Google accused the U.S. government of wanting to punish it for being more successful than its competitors. The company made the comments in an unsealed post-trial brief submitted to a DC federal judge as part of its ongoing legal battle with the U.S. Department of Justice, which has accused it of unlawfully monopolizing the search market. Within the legal documents, Google argued that its position as the world’s leading search engine results from its “unceasing hard work” and contended that if it lost the antitrust trial, the verdict would contradict U.S. antitrust law. What Google is saying ..read more
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Google investigating Local Services Ads bug
Channel: Display Advertising – Marketing Land
by Nicola Agius
17h ago
Google is investigating a Local Services Ads bug that’s causing businesses to appear in search results for their competitors’ names. The issue comes just weeks after the platform started piloting branded Local Service Ads (LSA) called Direct Business Search. This new ad type allows brands to show up in search results when someone directly searches for a brand or business. Google has clarified that through Direct Business Search, only your business should appear in search results when your brand is queried, and charges will be incurred solely for leads from new customers. Why we care. When user ..read more
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LinkedIn publishes actionable steps before third-party cookie deprecation
Channel: Display Advertising – Marketing Land
by Nicola Agius
20h ago
LinkedIn released a new guide detailing actionable steps and tactics you can take now to maximize campaign performance in the absence of third-party cookies. Amid regulatory changes and reduced identifiers, the playbook offers advice on how to meet the demand for personalized ad experiences in a cookieless world. Why we care. As the deprecation of third-party cookies looms, LinkedIn’s insights could be valuable in guiding approaches, but it’s important to note that the advice is published with LinkedIn’s interests in mind rather than solely benefiting brands and advertisers. 1. Create a robust ..read more
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Google Ads API version 16 is launching
Channel: Display Advertising – Marketing Land
by Nicola Agius
2d ago
Google announced the v16 release of the Google Ads API. To leverage some of its features, you’ll need to update your client libraries and code. Look out for the updated client libraries and code examples, which will be released next week. Why we care. The updated version of Google Ads offers a range of new tools and capabilities to help you better monitor the performance of campaigns, so that you can make data led decision to improve optimization efficiency. New features. Although there are no breaking changes, there are several new features available through the updated Google ..read more
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Instagram expands Creator Marketplace to help brands find creators for ads
Channel: Display Advertising – Marketing Land
by Nicola Agius
2d ago
Instagram is expanding its Creator Marketplace, aiming to make it simpler for brands to discover creators for partnership ads. The platform will start inviting creators and brands based in Canada, Australia, New Zealand, United Kingdom, Japan, India and Brazil to join Creator Marketplace in the coming weeks. Chinese export brands will also be invited to connect with onboarded creators in countries outside of China. Why we care. Instagram’s Creator Marketplace can help brands find the creators best suited for their campaigns, and also help creators get discovered by brands. How it works. The Cr ..read more
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Google Ads’ ‘pushes’ Performance Max with new Call To Action
Channel: Display Advertising – Marketing Land
by Nicola Agius
2d ago
Google Ads introduced a “Recently Used” Call To Action on Performance Max cards. You’ll see the label when setting up a new Google Ads campaign. Noticeably, the CTA is missing from other campaign types, making the PMax card stand out more than others. Why we care. Marketers have long claimed that Google is pushing automation to gain more advertising control. The exclusive presence of this label on PMax campaign cards suggests the search engine is subtly trying to promote PMax over other campaign types. First spotted. The new CTA was first spotted by Senior Performance Marketing Manager and Goo ..read more
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Google announces Performance Max updates – including Gemini integration
Channel: Display Advertising – Marketing Land
by Nicola Agius
2d ago
Google announced several update to Performance Max (PMax): Asset generation is expanding globally in English with more languages to come. Image editing will finish rolling out in the U.S. in March, with global English expansion following shortly after.  In the coming weeks, as Google upgrades its image generation models to Imagen 2, you’ll be able to generate lifestyle imagery using PMax that shows people in action.  Ad Strength is changing to help advertisers better understand if they have both the quantity and quality of assets needed to maximize performance.  Asset generati ..read more
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Pinterest launches cooking series with shoppable experience
Channel: Display Advertising – Marketing Land
by Nicola Agius
3d ago
Pinterest is launching its first-ever streaming show with an actionable and shoppable experience. Inspired by Pinterest trends, Deliciously Entertaining is a six part cooking series that will premiere on the Tastemade streaming channel on February 23. Why video matters. 93% of consumers say video is helpful when making an online purchase, according to video creator Animoto. Why we care. Showcasing products on streaming shows is a chance for brands to expand their reach and engage with a highly-engaged audience. Considering the persuasive impact of video on consumer purchasing decisions, this o ..read more
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Instagram pilots background editing tool and in-stream ordering
Channel: Display Advertising – Marketing Land
by Nicola Agius
3d ago
Instagram started testing two new features for brands and content creators: Backdrop: An AI background editing tool for Stories. Get Orders: In-steam ordering for feed posts and Stories. Backdrop explained. This new feature can automatically identify a main focus or let you choose one manually. It then removes the background, and you can use the Backdrop feature to pick a new background from a carousel of options or create one by inputting a prompt, such as “National Park” ad demonstrated in the screenshot below: When you share the Story, the prompt becomes a sticker that others can then us ..read more
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Google Ads offering businesses free consultations through Gmail pop-ups
Channel: Display Advertising – Marketing Land
by Nicola Agius
3d ago
Google Ads is targeting businesses within their Gmail accounts, offering them free consultations. Notably, the promotion is delivered through pop-up notifications rather than emails, making the message look less like an ad, possibly increasing the chances of conversions. Why we care. Prompting businesses to engage directly with Google Ads, especially when they already have an advertising agency, may lead to confusion for the business and undermine the agency’s ability to perform effectively. Pop-up notifications. The pop-up message reads: “Get a free 1-on-1 consultation with a Google Ads expe ..read more
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