Content from Spotlight Recruitment (Spotlight Recruitment). In an incredibly competitive recruitment environment, it’s important to stand out from the crowd with talent attraction. Traditional recruitment techniques simply don’t cut it anymore and nowadays, it’s all about separating yourself from your competitors by making your company culture appealing, your job descriptions engaging, and your recruitment process seamless. If you’re thinking of ways to make your company stand out and attract top talent, here are some creative recruitment ideas to incorporate into your recruitment strategy ..read more

Content from Spotlight Recruitment (Spotlight Recruitment). Like many other industries this year, the retail landscape has undergone a huge transformation following technological advancements and the Coronavirus pandemic. With the general population told to stay at home, we have embraced online shopping and retailers need to delight consumers on social media, email and mobile marketing efforts to reach new customers and develop engagement. In this article, our specialist retail marketing recruiters explain why retail marketing can be a rewarding career path to take and provide useful insights ..read more

Content from Spotlight Recruitment (Spotlight Recruitment).     Remote working has increased by 80% over the past two decades and COVID-19 has meant a huge change in the way we work. Offering remote working opens up your candidate market when recruiting but also provides a number of benefits like increased profitability, productivity, engagement and retention. Given the pandemic, remote work is now embraced by most and almost every single business around the globe needs to adapt to working remotely. Remote hiring challenges need to be carefully assessed.  Below are some tips to ..read more

Content from Spotlight Recruitment (Spotlight Recruitment). In a world with constant digital distractions, keeping clients engaged during a virtual sales or marketing pitch can be challenging. Sales and Marketing Managers are no longer able to rely on the power of storytelling, firm handshakes and fancy food platters to help them secure new business. What was once done in onsite meetings now needs a new approach and this blog will discuss how to pitch virtually and make it a success. Remote pitching allows sales professionals to meet face-to-face with their clients, providing a real-time resp ..read more

Content from Spotlight Recruitment (Spotlight Recruitment). What do HARIBO, Dior and the Kardashians all have in common? They are all global brands that leave consumers craving for more of whatever they are selling. A Brand Manager is immersed in all areas of the development, journey, and evolution of a brand. In an overwhelming, competitive marketplace, a brand manager makes sure products, services and even people also relate to the brand, an essential component. Here is a quick guide to brand management, explaining why it is so effective and how to create the best branding for your company ..read more

Content from Spotlight Recruitment (Spotlight Recruitment). As we reflect on 2020, it is safe to say that it was a year full of unexpected twists and turns. Business owners were forced to make drastic changes in a matter of days and weeks, rather than the usual months and years and the impact has been felt in every sector. With a huge shift to online working, e-commerce shopping, virtual-socialising and more, there are a few distinct trends that have formed and thrived this year.   1. Video Marketing Now we all know video marketing is not a new invention – in fact we mentioned it in our t ..read more

Content from Spotlight Recruitment (Spotlight Recruitment). From holiday destinations to mobile phones, it’s becoming increasingly rare for consumers to purchase an item without reading through several reviews first. It’s estimated 90% of consumers read reviews before making a purchase. In an ideal world, every one of your customers will write a glowing review on their experience with your product and company. But unfortunately, it’s simply impossible to create a product that meets the needs of every single person. In this article, we explore the advantages of customers leaving online reviews ..read more

Content from Spotlight Recruitment (Spotlight Recruitment). Writing appealing blog posts is a crucial part of your digital marketing strategy. In fact, 70 million blog posts are published on WordPress every month. According to Hubspot marketers who prioritise blogging are 13 x more likely to enjoy a positive ROI. So, what exactly is a blog and how can it benefit your business? A business blog is a section of your website, where you write about topics related to your products, services, and the industry as a whole. Blogging has become a fundamental component of a successful marketing strategy ..read more

Content from Spotlight Recruitment (Spotlight Recruitment). October the 10th is World Mental Health day and an important time to take stock with the way we work. On average, 75.5% of adults are in employment, spending one-third of their life at work and there were 12.8 million working days in the UK lost in 2018/2019 due to work-related stress, depression and anxiety. With businesses all over the country navigating through the Covid-19 pandemic, it is a confusing and stressful time for many.  Supporting our own mental health and the mental health of colleagues has never been so important ..read more

Content from Spotlight Recruitment (Spotlight Recruitment). With more than 14 million live jobs currently advertised on LinkedIn, it’s crucial that your company’s job description is as appealing as it can be.  Your competitors will take the time to create an engaging, attractive, and detailed job description so make sure yours hits the mark. Spotlight Recruitment have put together some tips on how to create a compelling job description, so you can attract the most talented candidates to consider joining your team.   Make Your Job Title Specific  Clear, targeted job titles are fa ..read more