Today marks the end of the WP eCommerce Show ..read more

In Episode 82, we continue our series on  Growing Your Online Sales. And this week we are chatting with Michael Steel, eCommerce Marketing expert about automating your online store. This is a huge area to cover and making sure you are saving your valuable time and resources, it’s important as a store owner to make sure you have automation in place. Michael shares some great tips to help you get started down the right path. We chatted about: What marketing automation is How marketing automation is beneficial to your online store What are some of the first steps to get your marketing a ..read more

In today’s podcast, we are talking about using social and forums for customer interaction: the benefits and challenges of running a forum on your online store, as well as creating a social community. And who could help us better than one of the lead developers of bbPress and BuddyPress for WordPress, John Jacoby. John not only is a genius in the tech side of things, but he also has first-hand experience and understanding of what it takes to create these kinds of communities. Today he is sharing and shares some thoughts on how all of this can help you as a store owner. We chatted about ..read more

In today’s podcast, my good friend and colleague, Patrick Rauland joins us as we announce a new project we launched, the Lift Off Summit. This online summit is the culmination of something we both care deeply about: the struggles online store owners face getting and keeping customers. As a result, we brought 21 experts to share with you everything they know about getting traffic and loyal customers. For five days in June, over 500 people watched 3-4 videos each day absolutely free. So tune in to learn why we pulled together this event and what you can expect. And of course, you can now g ..read more

In Episode 86, we begin our series on Advertising and Sales. To kick it off, I have asked sales expert and long-time friend Miles Austin to join us as we explore this interesting trend. In the past, businesses who sold to other businesses had focused strategies that were unique to B2B. But now, in keeping up with the times, they are finding that Business-to-Consumer B2C sales strategies are much more effective. Listen to today’s show as we learn how this happened, why it happened and what we are seeing both now and possibly, in the future. We chatted about: What sets B2B and B2C selli ..read more

In today’s podcast I am sharing with you our recent experience with cutting down our email list. We all know how critical it is to build up your lists, but how about doing a clean sweep of them? This recent adventure was inspired by a session that Paul Jarvis did on our Lift Off Summit. Listen to learn why and how we chopped our site by over half. Thanks to your Sponsor, Bluehost Transcript Bob Dunn: Hey, everyone. Welcome back to the WP eCommerce Show. Bob Dunn here, also known as BobWP on the web. On today’s show I am flying solo instead of the having a guest, and there’s a good ..read more

In Episode 84, we wrap our series on  Growing Your Online Sales by chatting with Chris Johnson, founder of Simplifilm about how important it is to make sure that your product videos are doing their job. This is a wide-open topic, but we touch on the basics that will help you make sure you are headed in the right direction when creating videos for your products. We all understand how critical a role videos play in content marketing. But because they are used so extensively, you you need to learn how to stand out from your competitors. Listen as Chris shares how they find ways to bring succes ..read more

In today’s podcast we are talking about Twitter. Not selling on Twitter, but instead how to manage customers on Twitter. Whether they are ranting about your product, your customer service, or, on the flip side, complimenting you, we look at all sides and how you can best manage any situation. To help us dive into this we invited Gini Dietrich, Founder of CEO of Arment Dietrick, a Chicago-based integrated marketing communications firm. We chatted about: Why Twitter is the platform of choice for customer rants and raves How soon you should act on any customers negative comment on Twitter H ..read more

In episode 170 of my podcast, I am flying solo and diving deep into helping you create and manage your WooCommerce store’s content strategy. Content has been my WordPress life. Listen in as I give tips, insights and my own experiences with strategies and tools to help you start and implement your WooCommerce shop’s content strategy. I talk about: How to discover your content focus. Exploring even a deeper focus on the types of content you might consider. What multi-media options are available to you. How you can blog without blogging. Managing your content, including posts, products a ..read more

In Episode 91, we have invited back digital media consultant Dustin Stout, to help us explore how online retailers can get the most out of Twitter. Dustin was on an earlier show where we talked more about the broad picture of social and eCommerce. This time, we are focusing on the world of tweets. Most online retailers think more of Facebook and Pinterest when looking at what resources will help them on social. But I encourage you to listen to Dustin’s insights on Twitter. You may just find that you were missing out on something. We chatted about: How Twitter can overall be a great ..read more