All great websites utilize digital marketing to enhance their search engine optimization (SEO). A good digital marketing presence can positively influence SEO by increasing your content distribution, extending the lifespan of posts, and increasing brand recognition. It’s also crucial for building citations (i.e. the more “visible” your brand is online the better) for local search engine optimization. In a nutshell, digital marketing helps obtain and increase vital on-page ranking signals that are key to SEO ..read more

“When will we be back to normal?” That’s a million-dollar question. The economy, and more importantly consumer behavior, has changed during COVID. Everyone is contemplating the shape of a post-COVID recovery ..read more

There’s strong evidence that the pandemic is waning. That’s reason enough for businesses and investors to breathe a sigh of relief. As we set our eyes on what’s next for the economy, I think the banking industry holds lessons for the rest of us. Even for financial institutions that boldly positioned themselves for growth in 2020, that growth came in unexpected ways. Today, those that are the most well-positioned for success in 2021 have prepared themselves to pivot tactically, while keeping their mission strong ..read more

Digital customer journey tips for upping your online experience 79% of consumers find it important to have a complete digital experience when selecting a financial institution.* What does “complete” mean in this context? It means that from start to finish – first interaction with your online brand to last – people experience straightforward, simple ways to find your products, fund them or receive funds, and get approved, all online ..read more

By monitoring industry trends you can make better strategic decisions. Especially right now, as the coronavirus vaccine rollout gains momentum and economic indicators seem both ominous and bright at the same time (a bit like a rainy day when the sun still manages to shine through), it’s critical that you pay attention to what’s happening from the 30,000 ft level as well as what’s happening in your neighborhood ..read more

There’s no doubt about it, 2020 was one crazy year. We’re talking ups and downs like we’ve never seen before. Some sides of the community financial institution boomed. For instance, the commercial space killed it. Mortgage and refi were also rocking. However, consumer lending definitely had a rough go of it. Sure, deposits increased, but balance sheets saw a major shift with a lot of debt being refinanced at lower rates. So now there are massive amounts of capital combined with super low rates on loans — and margins are completely compressed. Well, now that things are stabilizing a bit, all ..read more

At the end of 2019, some people predicted an impending recession. However, none of them suggested that it would come at the tiny, spiked hands of a virus known as corona. Coming into 2020, most community financial institutions had healthy loan portfolios and were hungry for deposits. A few months later, those same institutions were flooded with deposits as investors pulled back from the stock market and stimulus checks arrived ..read more

And the FinTech Breakthrough Award for Best InsurTech Solution goes to ..read more

On the face of it, a claim about massive bank losses due to the coronavirus pandemic might sound alarming and believable. The full story is more complex ..read more

In 2020, 7.7 million Americans lost jobs with employer-sponsored health insurance. In all likelihood there are people in your community who need health insurance but no longer have access to a plan that works for them. What would people in your community do if they have an unexpected injury or illness? Research shows that 67% of bankruptcies are tied to medical issues, meaning many of them are one bad diagnosis away from being in serious financial jeopardy ..read more