The terms “website accessibility” and “ADA website compliance” are increasingly being bounced around in the online business world—there’s a good chance you’ve heard of them. But many people still don’t know exactly what an ADA-compliant website looks like—or how it can impact a business. I’ll clear up all the confusion and give you a step-by-step guide to help ensure your website is ADA-compliant—and explain why it matters. What Does ADA Website Compliance Mean? ADA refers to the Americans with Disabilities Act, which was signed in 1990. A 2009 amendment expanded the definition of disabilitie ..read more

Ever felt like a kid in a candy store, overwhelmed by choices? That’s precisely how it feels when you’re diving into the vast world of growth marketing agencies. Growth marketing agencies are your turbocharged engines that use data-driven strategies to acquire, engage, and retain customers, fueling your business to new heights. With so many options, how do you pick the one that’ll skyrocket your growth? How do you decide which agency is right for you and not just a name on a list? Can you truly get the sugar rush of results you’re aiming for? Let’s break it down. In this guide, we’re doing th ..read more

When I was newer to marketing, I optimized my marketing around reach. From how many likes I got to how many people read my articles, to how many visitors I got. And as everyone already knows, what matters most is revenue, not reach. However, when you look at what marketers are doing around the web, they still optimize for the sheer number of likes, followers, and engagement. Even while knowing that it won’t necessarily appeal to their ideal customer. Yet they still create content that tends to be more generic so they can accomplish vanity goals like follower counts. But what makes it worse is ..read more

Ever found yourself meticulously crafting a meta title or description, only to hit publish and realize it looks completely different in Google’s search results? We’ve all been there. It’s like baking a cake, thinking it’s going to be a masterpiece, but you take it out of the oven and…well, it’s not quite what you expected. But here’s the good news: there’s a way to preview your work before it goes live. It’s like having a crystal ball for your SEO efforts. Enter SERP simulators. Now, you might be thinking, “Why do I need a SERP simulator? Can’t I just trust that everything will look fine?” We ..read more

UA has now sunset, but it’s not too late to migrate to Google Analytics 4 and start using the platform’s expanded e-commerce capabilities. GA4 e-commerce is a comprehensive suite of tools that give you deeper, more granular insights into the health of your store and the behavior of customers. There’s a lot to get your head around, which is why I’m devoting an entire post to the topic. In this post, I’ll show you how to get your GA4 e-commerce setup right, explain why it’s so much better than its UA predecessor, outline all of the different interactions you can track with the platform, and sho ..read more

What’s the most important thing you can do when creating content for your website, whether an enticing piece of sales copy or a value-loaded blog? Writing for your target audience in mind. Keyword research means you can develop content that addresses your prospective customers’ needs and rank as high as possible in the search engine results. Keyword research tools make it easy to see what words and phrases you should use. However, which tool is the best? In this article, I’ll compare two popular keyword research tools: AnswerThePublic vs Ahrefs. Which has the best features, which is the most ..read more

In the dynamic world of digital marketing, terms like growth marketing and demand generation are thrown around like confetti at a New Year’s Eve party. But, let’s hit the pause button for a moment. Are these just trendy buzzwords, or do they represent substantial, distinct strategies that can make or break your business? Now, you might be thinking, “Aren’t they the same thing with different names?” Well, it’s a common misconception, but the truth is, they’re as different as night and day. Growth marketing and demand generation have taken the marketing world by storm, promising to elevate your ..read more

Running a successful blog isn’t just about publishing top-quality content. There’s the promotional part, like social media and building links through email outreach, too. And let’s not forget the importance of responding to comments and emails you receive from your readers. That’s all about building relationships with your audience. There’s another key component of a popular blog, though: Ensuring a great user experience (UX) for your readers. Don’t stress. I’m not suggesting you become an expert in UX to keep your customers satisfied. I’ve got a much simpler idea than that. It’s the good ole ..read more

Running a successful blog isn’t just about publishing top-quality content. There’s the promotional part, like social media and building links through email outreach, too. And let’s not forget the importance of responding to comments and emails you receive from your readers. That’s all about building relationships with your audience. There’s another key component of a popular blog, though: Ensuring a great user experience (UX) for your readers. Don’t stress. I’m not suggesting you become an expert in UX to keep your customers satisfied. I’ve got a much simpler idea than that. It’s the good ole ..read more

Have you ever stopped to consider the reason—the user’s purpose for searching—behind the keywords you’re targeting? That’s where keyword intent comes in. Keyword intent, also referred to as search intent, is the reason behind the user’s query. Each query has a purpose, and knowing the intent behind keyword targets helps you create engaging content that meets users’ expectations. So how should keyword search intent impact your keyword targeting and content creation? In this post, I’ll review the four main types of keyword intent and why creating content that meets intent matters. I’ll explain ..read more