Building brand trust on social media is no longer an option; it is an absolute must. In an era where consumer scepticism runs rampant, establishing and maintaining trust can set your brand apart from the competition. But what exactly is brand trust, and how can it be cultivated through social media? In this comprehensive guide, we delve deep into the essence of brand trust, its significance, and actionable strategies to build and maintain trust on social media platforms. Contents What is Brand Trust? What Makes a Brand Trustworthy? How to Build Brand Trust Opportunities to Build Brand Trust: E ..read more

Introduction Employee Advocacy isn’t just a corporate buzzword anymore; it’s a strategic approach that transforms how firms connect with their audience and enhance brand credibility. In today’s competitive landscape, where authenticity and trust are paramount, having a team of dedicated employee advocates can be the X-factor that sets your company apart from the rest. But how do you identify and nurture these ideal advocates? And what are the strategic benefits? Let’s explore this in the following blog. Index Strategic Benefits of Employee Advocacy Qualities of an Ideal Employee Advocate Socia ..read more

Introduction If there is one powerful strategy that can humanize a brand and boost its presence in the most effective way, then employee advocacy would be the right one to go with. It is nothing new – it involves leveraging your employees as advocates to enhance the brand – both personal and organizational. What can be new is how one can make an employee advocacy program SMART, dependable and effective. This depends on a strategic approach coupled with dependable employee advocacy platform. The factors that make an employee advocacy strategy SMART and relevant to the present day and age can be ..read more

Introduction If there is one powerful strategy that can humanize a brand and boost its presence in the most effective way, then employee advocacy would be the right one to go with. It is nothing new – it involves leveraging your employees as advocates to enhance the brand – both personal and organizational. What can be new is how one can make an employee advocacy program SMART, dependable and effective. This depends on a strategic approach coupled with dependable employee advocacy platform. The factors that make an employee advocacy strategy SMART and relevant to the present day and age can be ..read more

In the modern business landscape, ’employee advocacy’ has emerged as a crucial strategy for organizations aiming to leverage the power of their workforce to enhance brand visibility and reputation.It’s a strategic approach that amplifies a company’s reach, credibility, and overall brand image. The crux of employee advocacy lies in empowering employees to act as ambassadors for their organization, sharing insights and news about their workplace on their personal social media channels and within their networks. This blog will explore the significance of implementing a SMART employee advocacy, ou ..read more

Introduction Marketing is commonly associated with external activities targeting customers and clients. The more technical term for this type of marketing is “External marketing.” With that said, businesses today have recognized the importance of keeping their workforce engaged in producing higher business impact, resulting in a strategy called “Employee marketing.” Just as external marketing addresses a business’s customers, employee marketing is internalized and addresses the company’s employees. It helps communicate better brand ethos, vision, mission, and values and helps create a unified ..read more

Introduction Employee advocacy is an excellent way to establish a positive brand image. In this blog, we have examined numerous statistics that highlight this business aspect holistically. Let’s see what the most crucial employee advocacy statistics are. Table of Contents Introduction Employee Advocacy Statistics: 5 Key Highlights The Essential Collection of Employee Advocacy Statistics that Speak Volumes The Social Impact The Recruitment Impact The Productivity and Business Impact How Can Socxo Help? Wrapping Up Employee Advocacy Statistics: 5 Key Highlights Employee advocacy helps organizati ..read more

Introduction Barbara Kimmel, a well-known name in business consulting, said: “Trust starts with trustworthy leadership.” Edelman, the global communications company, conducts a Trust Barometer survey each year on a global scale, and 2023 marks the 23rd year of this tradition. The Edelman Trust Barometer 2023 covers over 32,000 respondents from 28 countries expressing their stand and level of trust in the four key institutions that influence the world order: Businesses Governments Media Non-Profits Understanding how and to what extent the general public trusts these institutions is key to paving ..read more

Most brands believe paid marketing is the main way forward when it comes to social media because of the saturation of content and users. In this article, we will debunk this theory and give you a blueprint for successful organic social media marketing. Social media is no more just a platform for ‘socializing’ but a playground for businesses to promote their USPs and create brand awareness, attract and build an audience, engage prospective customers, and convert leads into revenue. There are two ways of achieving this – organic social media marketing and paid social media marketing. In this art ..read more

Looking for Content Marketing tips to boost your engagement and visibility in 2023? You have come to the right place. You may be just starting your journey to build your brand online or already in the game. Whatever the case, a good content marketing strategy is key to building brand awareness, driving up website traffic, generating high-quality leads, and boosting conversations. Social Media is a fast-paced world; new mediums to share content appear, and trends change rapidly. Traditional marketing strategies no longer make the cute. Your content strategy has to evolve and adapt at the same p ..read more