Last Updated on July 23, 2024 by DesignerPeople Have you ever wondered how brands like TATA, Infosys, or Amul maintain such a consistent and powerful presence even in the most saturated markets? The secret lies in creating a structured brand book. Creating a brand book indeed comes with significant benefits. Your brand book ensures that every piece of content and design aligns with your brand identity. This makes your entire marketing strategy more cohesive and effective. This will contribute to increased brand recognition, which is crucial when competing in the crowded markets of India. It al ..read more

Last Updated on July 19, 2024 by DesignerPeople Tea is more than just a beverage in India now—it is an actual cultural experience! It is a ritual passed down through generations in Indian households. Surprisingly, the Indian Tea Market was valued at USD 11,702.3 million in 2024. By the next ten years, this value is projected to reach USD 17,934.1 million at a CAGR of 4.19%! From the lush tea gardens of Assam to the serene plantations of Darjeeling, each region brings its unique flavour and story. Have you ever thought about how the packaging of your favourite tea brand can enhance this experie ..read more

Last Updated on July 11, 2024 by DesignerPeople As the Indian economy continues to thrive, with increasing financial literacy and digital penetration, it can become highly challenging for your finance company to stand out and consistently attract customers. Branding is no longer just about a random logo or a catchy slogan. Finance branding in India is about crafting a narrative that resonates with the diverse needs of the consumers. It is all about who you are, what you stand for and how you can make their financial journey smoother, safer and more rewarding. In this blog, we will explore the ..read more

Last Updated on June 24, 2024 by DesignerPeople In the bustling world of pharmaceuticals, where trust lies as the topmost requirement in patient care, how can your brand stand out and earn patient loyalty in this era? As healthcare becomes increasingly consumer-driven, the dynamics of pharmaceutical branding are rapidly evolving. With new innovations and peak saturation, creating a strong position in India’s pharmaceutical market can be quite challenging. From leveraging the core values to modern technology and more, the key is to create impactful patient experiences that are worth a lifetime ..read more

Last Updated on June 20, 2024 by DesignerPeople “From the plantations to your cup, the journey of tea is a tough”. And in between this journey is a step that is pretty important and shouldn’t be overlooked. This step is its packaging. And one of the most important parts of the packaging is the label. Creating appealing tea packaging is a form of art that combines traditional and modern aesthetics. Especially in a country like India, where tea is more than just a drink; it’s a tradition. So, the packaging and label designs greatly influence how consumers perceive your tea brand. In this blog ..read more

Last Updated on June 8, 2024 by DesignerPeople If you finally launched your brand but haven’t invested in branding yet, your business may soon suffer major losses! Whether you run a cosy cafe, a trendy boutique, or a bustling tech startup, effective branding can transform your business! Think of branding as your company’s personality. This will set your business apart from the competition and create a lasting impression on consumers. But we get it. Navigating the world of branding can get really overwhelming. That’s why we have put together this comprehensive guide to help you at every step of ..read more

Last Updated on May 31, 2024 by DesignerPeople The fitness culture in India is rapidly growing. Whether you are a gym freak or a business owner in the booming health and fitness industry, you know that whey protein packaging can make a huge difference in India. Having eye-catching and informative label designs in whey protein labels sets your product apart. Furthermore, you must abide by the guidelines of the Food and Drug Administration (FDA) and the Food Safety and Standards Authority of India (FSSAI). Any whey protein product sold in India must be approved by the FSSAI and bear the FSSAI lo ..read more

Last Updated on May 28, 2024 by DesignerPeople In today’s competitive market, standing out among thousands of other brands selling the same products can be challenging. Ultimately, your product packaging plays a crucial role in attracting customers to your brand. This is because it serves as the first point of interaction between your brand and the potential consumer. Your packaging design will attract consumers and influence their purchasing decisions in your favour. However, you can only achieve this when you partner with a professional packaging company in India. Partnering with leading pac ..read more

Last Updated on May 15, 2024 by DesignerPeople Did you know the number of medication errors worldwide due to the absence of labelling on medicines? Many patients consume the wrong dosages or fail to take medication according to the prescribed schedule because of poor label designs. This can introduce a substantial threat to patient safety and never-ending loss to the company. This is precisely why the government has laid down certain guidelines and rules for pharmaceutical companies. Adhering to these guidelines is integral to the well-being of patients and your company. The right label design ..read more

Last Updated on May 9, 2024 by DesignerPeople In today’s fast-paced world, it’s all about putting yourself out there. Look around you. Everyone is a brand. The social media influencer, the freelance graphic designer, or even someone who’s creating their dating profile—they’re all working on their personal branding. Creating a personal brand can be a difficult task, especially since everyone else is busy doing the same. And for professionals, it might seem even more challenging. That’s where certain elements and strategies like your brand voice, online presence and brand visibility come into pl ..read more