SurveySensum
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Stay up-to-date with tips and tricks on experience management
SurveySensum
33m ago
Ever find yourself wondering where the day went, your to-do list still staring back, largely unticked? It’s a common student plight.
Transforming your work habits can feel like a daunting quest.
But, with the pressures of academic life bearing down, adopting effective strategies for student productivity isn’t just desirable, it’s essential. There’s an art to managing coursework, exams, and, let’s not forget, the all-important self-care.
Leveraging productivity techniques is like unlocking a new level in the game of academia, where better time management equals more moments for relaxation and l ..read more
SurveySensum
33m ago
Imagine a company struggling to tap the full potential of their product. They are constantly improving their product but it is not getting reflected in their numbers. What could they be lacking?
Well, it could be that they are not listening to the voices of their customers properly.
So, how can they customize their product according to their customer’s needs and preferences when they do not know the exact pain points of the customer?
This is where customer feedback enters the picture! They give you an insight into what your customer is feeling, and that, I can assure you, is what e ..read more
SurveySensum
2d ago
Are you aware that 91% of customers unhappy with a brand will leave the brand without even complaining? So, you might lose more than half of your customer base without even realizing it!
And if that’s true then how can you stop it from happening? Well, the answer lies in gathering, analyzing, and taking action on customer feedback.
By actively gathering and listening to the voices of your customers, you can gain a deeper understanding of your target audience, enhance product or service offerings, and build stronger relationships with your customers.
Now, to effectively harness the power of cus ..read more
SurveySensum
3d ago
So last week I was browsing the internet to buy a new pair of earrings for one of my closest friends. After browsing for a while I landed on a website with an amazing jewelry collection. But after a while, I realized that the prices were a little too high for me and decided to exit. As I was about to close the tab, a pop-up emerged on my screen notifying me that I could get 5% off on my first purchase. Now, that is what I call good news! I immediately added one of the earrings to my cart, applied the discount code, and voila kept both my friend and wallet happy!
Now, I am sure this is not an i ..read more
SurveySensum
6d ago
81% of consumers consider customer feedback and reviews to be a trusted source of information.
That’s a big number to ignore! So, are you paying enough attention to your customer feedback? Truth is, many companies don’t and if they do, they do not get appropriate enough responses.
The problem lies in not asking the right questions to the right audience at the right time.
Imagine surfing an online retail platform for clothes and getting a survey question about the variety in their electronics section. Would be irrelevant, right?
Now, after helping multiple businesses with their CX ..read more
SurveySensum
1w ago
An automotive company is looking to sell its SUVs to an audience that predominantly buys Sedan cars. As a result of this, they are unable to meet their sales targets. Well, this is bound to happen! If your customers are looking for Sedan cars and you are selling them SUVs then of course they won’t buy from you!
They need to sell to an audience that fits their buyer profile! But, what could they be lacking?
— Customer Personas!
63% of marketers create content based on customer personas to enhance their strategies!
Customer Personas are used to understand your target audience better. If yo ..read more
SurveySensum
1w ago
Did you know that 72% of customers will share a positive experience with 6 or more people?
72% is a big number, so are you capitalizing on it? If not, then you are missing out on A LOT of opportunities to boost your customer satisfaction.
With trends changing every day, customer expectations and needs are also evolving with the changing times, and if you fail to deliver the best to your customers then you will fall behind in this competitive marketplace.
If this is not enough to convince you then get this – customer-centric brands report profits that are 60% higher than those that ..read more
SurveySensum
1w ago
Did you know that asking the right questions can make all the difference in gathering meaningful feedback?
Picture this: You receive a CSAT survey after your recent purchase at a clothing brand. The survey had only 5 questions but all of them were open-ended questions, I mean who has the time for that? So, naturally, you give one-word answers just to get it over with. Now, think about the authenticity of the feedback received by the company, do you think your feedback will be actionable for the? No, because they are too vague and are incapable of expressing your sentiment.
Asking the right que ..read more
SurveySensum
1w ago
Did you know that by 2025, 3.7 billion, or nearly three-quarters, of all internet users worldwide will only use their phones to access the web? These overwhelming statistics prove that the world is changing, and we need to take mobile optimization seriously.
Mobile users are time-pressed people. They access websites to find information and products on the go. Traditionally, this audience wasn’t of much interest to business owners. Why? The purchase intent of such website visitors was lower than that of the desktop ones. People use smartphones for browsing goods and services while buying from l ..read more
SurveySensum
1w ago
Picture this: Company A and Company B both launched a similar type of product which makes them competitors. They both launched their products around the same time but only Company B received more downloads and positive feedback. Why is that?
This is because before launching Company B decided to market research into its target audience, created customer personas, and launched their product only after understanding their audience and market dynamics. This resulted in more relevant downloads and positive feedback from customers.
I know I know market research can be tedious and it can take a lot o ..read more