Today's vital discussion is about a common objection faced by real estate professionals when presenting the auction selling method: the fear of a property appearing "distressed." Ben delves into the concerns some sellers have about their property seeming to be in financial hardship or coming off as less valuable, which is often a matter of ego or misconception. Our conversation shifts to strategies and insights on how to effectively communicate the benefits of the auction process to sellers, highlighting that the goal of an auction isn't to undersell a property but to create a competitive bidd ..read more

In a crucial episode of Rethink Real Estate, host Ben Brady is joined by esteemed Real Estate Agent and Business Owner, Jesse Salas of Harcourts Prime Properties. Amidst the ongoing commission lawsuit news captivating the nation, Ben and Jesse tackle the delicate subject of how real estate agents can effectively communicate with their clients regarding commission concerns. This episode is not just a conversation; it's a deep dive into the strategies that can help agents navigate these potentially business-altering discussions. Jesse shares his insights and experiences on approaching client que ..read more

In a highly informative episode of Rethink Real Estate, host Ben Brady sits down with Michael Scicluna, the Chief Financial Officer of High Country Finance. Bringing his extensive CPA background and financial acumen to the discussion, Michael provides valuable insights into managing the financial aspects of a real estate business effectively. Ben and Michael delve into the critical elements of running a real estate business like a seasoned entrepreneur. They discuss the importance of proper business setup, strategies to maximize tax breaks, and ways to enhance profitability while remaining ful ..read more

In this latest episode of Rethink Real Estate, host Ben Brady tackles one of the most frequently asked questions about our non-distressed real estate auction process: understanding the 'bidding to start from' price. This pricing strategy, meticulously refined over the last decade in North America by Harcourts Auctions, plays a pivotal role in enhancing property appeal and engagement. Ben delves into the nuances of this innovative approach, explaining how it successfully removes the barrier of price from the home. He outlines the challenges and regulations in North America, where advertising a ..read more

Ben Brady engages with Mitch Peereboom, CEO of Harcourts Queensland, to explore a groundbreaking initiative in Australia and one that can be very useful for agents here locally in North America as well. This project focuses on harnessing office and agent data within real estate offices to uncover hidden business opportunities and potential areas for improvement. This conversation is also aimed to help agents and business owners be able to easily identify leakage inside of their real estate business. Mitch and Ben delve into the significance of data analytics, a tool commonly used by large busi ..read more

In the latest insightful episode of Rethink Real Estate, host Ben Brady engages in a crucial conversation with Chris Cochran, the Director of Marketing for Harcourts Auctions. This episode centers on a fundamental business concept that profoundly impacts the real estate industry: the principle of diminishing returns, particularly in the realm of marketing. Ben and Chris delve into how an excess of investment, whether in terms of dollars or effort, can eventually yield lower returns, a scenario frequently encountered in marketing strategies. They discuss specific examples, such as the diminishi ..read more

In this enlightening episode of Rethink Real Estate, host Ben Brady welcomes Julia Gentry, a renowned author, speaker, and growth coach, for a deep dive into the often-overlooked art of planning. As many business professionals grapple with the concept of planning each year, Ben and Julia unravel the intricacies and importance of this crucial process, especially for Realtors eyeing success in 2024. Throughout their discussion, they explore the common challenges that individuals face when planning and how these hurdles can impede progress. Julia shares her expertise on the significance of stepp ..read more

In this compelling episode of Rethink Real Estate, host Ben Brady delves into a critical topic for sellers and agents alike: how to truly achieve the highest and best price in multiple offer scenarios. As the real estate market in various regions of the country begins to witness a resurgence in multiple offer situations, Ben addresses the misconceptions and realities of extracting maximum value for sellers. Drawing from early-year sales data and experiences within the network, Ben explores the common claim among agents about securing the most money from buyers. He contrasts these conventional ..read more

In a timely and insightful episode of Rethink Real Estate, host Ben Brady is joined by Aaron Hodson, Founder, CEO, and Coach at SellWell Inc. As we bid farewell to 2023, Ben and Aaron come together to provide a comprehensive outlook on the real estate and mortgage markets for 2024. With Ben's deep expertise in real estate and Aaron's profound knowledge in the mortgage sector, this discussion offers a unique and valuable perspective on what the future may hold for these industries. In addition to their market forecast, both Ben and Aaron are renowned for their skills in business planning, havi ..read more

Welcome to the exciting launch of Season 3 of Rethink Real Estate, where host Ben Brady rings in the new year with a thought-provoking question for realtors: "Are you ready to be different in 2024?" This episode is all about finding that edge, that unique factor that sets you apart in the competitive real estate market but more than that, fully embracing your point of difference even amidst criticism. Ben challenges Realtors to step out of the comfort zone of traditional practices and explore innovative, distinct strategies in 2024 that can set you apart from your local competition. The episod ..read more