Bluetent Blog
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Our blog shares articles on the latest news, updates, digital advertising tips, strategies, and more. Bluetent is a digital solution for vacation rental professionals and the vacation rental industry. we help vacation rental brands of all sizes develop well-rounded digital presences through direct booking websites, channel management, and digital/email marketing.
Bluetent Blog
1M ago
What is Hopper?
Hopper is one of the leading OTA apps in the travel industry. They have raised over $700M to become the next big player in the space. If you haven’t heard of them yet, it’s only a matter of time before you do, as the most innovative property managers are already taking advantage of their platform. With over 80 million customers and app downloads, and a global user base that grows by 2.8 million users per month, they are quickly emerging as a leading force in the industry.
Direct integration with Boost means onboarding in under 15 minutes, guaranteeing a hassle-free experience ..read more
Bluetent Blog
1M ago
While the short-term rental industry continues a growth trajectory, many hosts see dips in bookings. Several factors are impacting the market, including the sheer number of available vacation rentals. It is estimated that the vacation rental supply grew by more than 20% in 2023. That means more competition for bookings at a time when those bookings can be fewer and farther between.
But do not let the rental competition intimidate you! By looking at a few simple tools and tweaks you can fill booking gaps even at the last minute.
1. Utilize a dynamic pricing tool to fill vacant nights.
2. Drill ..read more
Bluetent Blog
1M ago
If you distribute your properties to Booking.com and are not currently utilizing Payments by Booking.com, here are a few benefits you may want to consider:
A sample group who joined Payments by Booking.com saw on average a decrease in cancellations by 14% and a reduction in no-shows by 83% when guests paid online with the service.
Allows guests to pay via Apple Pay as well as all major credit cards.
Payments by Booking.com offers protection from fraud and chargebacks.
Participation could lead to an average 10% more bookings compared to properties not using the service.
Payouts are initiated d ..read more
Bluetent Blog
2M ago
Boost has GREAT NEWS to share! We have several clients fully implemented and open for bookings on both Homes & Villas by Marriott Bonvoy and Hopper!
What’s new? Partner Network is now available for Boost users, connecting via Streamline, Escapia or VRM!*
Would you like to add your units to HVMB or Hopper? Here are a few key details about both of these new and exciting channels:
Homes & Villas by Marriott Bonvoy
HVMB is a global vacation platform providing travelers, including members of the Marriott Bonvoy loyalty program, access to more than 28k premiu ..read more
Bluetent Blog
3M ago
In the backdrop of challenging conditions in 2023, the vacation rental market faced various hurdles, including economic shifts, surplus inventory, and reduced demand. Our dedicated team of vacation rental market analysts has collaborated to deliver an extensive recap of the past year and unveil pivotal insights to position your business for success in 2024.
Witness their expert analysis in this:
Key Observations for 2024
Occupancy: The competition for occupancy persists, with challenges from hotels, cruises, and international travel.
Projection: A flat to a slight negative imp ..read more
Bluetent Blog
3M ago
Listing Refresh!
The start of a new year is the perfect time to review and refesh your listings to make sure they’re up to date and ready to attract travelers!
Make sure you have new photos to show off any updates or renovations at your properties.
Have any new amenities been added? Make sure these are reflected in your listings.
Check your descriptions and other content to be sure it is current. Remove any call outs regarding construction or items out of service if they are no longer applicable.
Check your Boost account to ensure you have no validation errors on any of your listi ..read more
Bluetent Blog
9M ago
Start Building Your Vacation Rental Brand with Alex Husner, Chief Marketing Officer at Casago
In this episode of How We Grow: The Vacation Rental Show, Lynell Gordon is joined by Alex Husner, Chief Marketing Officer at Casago, one of the largest professionally managed vacation rental companies in the U.S. She is also the Co-Host of Alex & Annie, along with previous guest of ours, Annie Holcombe. Alex is an STR expert with over a decade of experience in the industry, passionate about developing strategies that drive sales overnight and brand over time!
Join them as they dive into the ..read more
Bluetent Blog
10M ago
How to unlock the full power of digital marketing increase your revenue
Many property managers underestimate the power digital marketing can have on their revenue streams. Boosting your brands’ visibility can help your business earn the recognition and guest base it deserves.
Bluetent is no stranger to smart marketing (it’s kind of our thing).
That’s why we’ve summed up key tips you can use to elevate your digital marketing efforts.
Take care of your website
As a property manager, your direct bookin ..read more
Bluetent Blog
10M ago
In this episode of How We Grow: The Vacation Rental Show, host Lynell Gordon is joined by Claire Reiswerg, Co-Owner and Broker of Sand ‘N Sea Properties. Join them as they delve into the importance of relationships in this industry. She explains why you should be a part of the VRMA, and reminisce on old co-workers and heroes!
Claire Reiswerg is the Co-Owner and Broker of Sand ‘N Sea Properties, a family-owned vacation rental and real estate company located at Galveston Island. Claire also serves on a variety of community boards and committees which focus on tourism, vacation rentals and ..read more
Bluetent Blog
10M ago
How to find hidden revenue through rental insurance upsell and email marketing tips
Email marketing is one of the most misunderstood yet highly effective marketing tactics property managers can use to communicate with their audience. With email campaign tools, you have direct access to an already captive audience.
Conveniently, emails provide a natural touchpoint between you and your guests, making email a perfect means for communicating new sales and promotions.
While email marketing gives you the flexibility to communicate many different upsell information, upselling t ..read more