A Caroni rum for 350€, a golden bargain! But don’t get too excited, this is a white rum… and the bidding isn’t over yet! Rum Auctioneer, site de ventes aux enchères qui achète et vend des rhums de collections propose un Caroni, et pour une fois un rhum blanc de la distillerie qui a définitivement fermé ses portes en 2003. On ne présente plus Caroni, rhum mythique et collectionnable par excellence, rendu célèbre par Lucas Gargano. Cette bouteille de rhum blanc, datant de l’époque Tate & Lyle, propriétaire de la distillerie trinidadienne de 1936 à 1975, date des années 1970 et a été mis en ..read more

Rum is definitely in fashion! Frenchmen Eric Judor and Joey Starr have launched their own cuvée, while England’s Rolling Stones and America’s Mike Love (Beach Boys) have done the same, and Johnny Depp is said to be getting ready… Jus d’Or, Eric Judor’s new cocktail! The result of a collaboration between French actor, director, screenwriter and humorist Eric Judor and the “Cane” company, this ready-to-drink cocktail is made with homemade maracuja puree, homemade vanilla syrup, orgeat syrup, rhum agricole and lime. You’ll have noticed the play on words in the name, but the humor doesn’t stop th ..read more

Rhum Longueteau presents its very first association with the art world. Shuck One and François Longueteau © SP PHOTOGRAPHIE / RHUM LONGUETEAU A fusion of two worlds, united by a shared artistic approach. A special edition with an exclusive container, created by Guadeloupean artist Shuck One. Shuck One made his name as a graffiti artist in the early 80s, notably in Paris. But he hasn’t forgotten his roots: “As a Guadeloupean who travels the world, I’m delighted to have been able to work with the Longueteau distillery to reconnect with my roots and promote Guadeloupean excellence”. © SP PHOTOGRA ..read more

To mark the 10th anniversary of your favorite magazine, a panel of personalities decipher the last 10 years, and offer food for thought for the next 10… How has the rum market evolved over the last 10 years? The French rum market has enjoyed strong growth over the past 10 years. Since 2017, I’ve noticed that this spirit has grown in supermarkets, hypermarkets and specialty stores. Indeed, thanks to well-known brands, rum has taken a prominent place on the shelves. This has developed a drinking habit. More than a spirit, it has become a way of life. Rum conquered connoisseurs of potable alcoho ..read more

To mark the 10th anniversary of your favorite magazine, a panel of personalities decipher the last 10 years, and provide food for thought for the next 10… How has the rum market evolved over the past 10 years? The rum category is going through an evolution in its image and perception, shifting from a spirit mostly seen for mixing in fruity cocktails to a spirit that can be sipped or mixed in sophisticated drinks, enjoying a quality comparable to that of the finest whiskeys. As a result, the Super Premium rum segment is outperforming the total rum category showing +16% value growth between 201 ..read more

Be Spirit, the area dedicated to spirits (but also beer and cider) at Wine Paris – Vinexpo, is back. With even more space, exhibitors and rum… Ask Audrey Marqueyssat, Be Spirits Manager, for the program! What role will spirits play at Wine Paris? Between 2023 and 2024, Be Spirit has gained almost 50% in surface area (47%). Unlike wine, which is much more mature, we feel that this market is booming. There’s a real explosion in spirits, whether for pure tasting or mixology. And that’s reflected in Be Spirit. How important is rum to Be Spirit? Gin has taken up an enormous amount of space, and it ..read more

To coincide with the global launch of 100% Barbadian coconut-infused rum, Alexandre Gabriel has announced the new name for his rum brand. The Plantation brand, launched by Alexandre Gabriel (Maison Ferrand), is to change its identity to become Planteray. It’s a name that sounds like a tribute to sugar cane, the sun’s rays and the finest rum-producing terroirs… without the dark, negative side that the word ‘plantation’ could bring. Historically, in the Caribbean, rum was produced on plantations that had been colonised and where slavery was rife. Maison Ferrand recognised back in 2020 that the ..read more

By Asim Raza with Alexandre Vingtier  Based on the indigenous plants of Rwanda, Imizi forest rum, driven by its passionate founder and its exceptional terroir, is preparing to make a remarkable entry into the French market. Rwanda may not be the first name that springs to mind in conversations about hot rum-producing regions, but this East African nation is a hidden gem with a rich brewing tradition. From Urwagwa, a banana-based beverage, to Ikigage, made from sorghum, Rwanda’s diverse beverages reflect its vibrant tradition of alcoholic beverages. Its verdant landscapes and astonishing ..read more

By Asim Raza, with Alexandre Vingtier The United States is a complicated market for rum. The embargo on Cuba, the tax breaks given to Virgin Island producers, different legislation in different states… Yet there is a palpable craze for the products of craft distilleries and independent bottlers. A sign that the market is moving upmarket. Analysis and case study from independent bottler Holmes Cay. . On the American market (2021 figures), overall rum sales volumes have remained stable. Rum has remained at around 25 million 9-litre cases for a number of years. By way of comparison, the vodka mar ..read more

Discover the fascinating journey of Sri Lankan Arrack (Ceylon Arrack), a timeless spirit distilled from the sap of the coconut palm, which has begun its journey to global recognition. In previous issues of the magazine, we’ve explored native spirits from around the world, made from a range of unusual ingredients, including dried flowers and cashew fruits. In this issue, we turn our attention to Sri Lanka. Nestled in the Indian Ocean, this tropical paradise boasts a rich tapestry of flora and fauna that testifies to the diversity of the Asian continent. What sets Sri Lanka apart is the country ..read more