‘A’ might be an arbitrary choice to start with when considering Start starts with S. But again, Alphabet starts with A and ends with T, so have fun with this one. More will follow. There is something so primal in the letter. I imagine when language evolved, the concept of marking it involved a gradual process. The scientific field of research is full of information covering the history of language, writing, documenting, and communicating. My humble interests focus mainly on the Experience of Communication. As a designer, I live in the space between fields. This explains my intrigue and curios ..read more

How much AI should anyone use? Like any practice, neglect takes you back a few steps. On the other hand, a new tool, a new practice like the use of AI, has a learning curve. The practice coming out of the learning engagement should not be limited to the tool only. Just like learning how to write letters and words serves layers of communication needs, AI’s reach is in its infancy. We are all experiencing a technology that evolves as we ride its learning curve. Have you ever wondered what AI can do for you? Or what AI can do to you? Each of the letters and numbers on this board was made with pro ..read more

Are you out of words to express your feelings at a time of crisis? What is the analogy that will help you do the right thing? Do the words you say these days express a crushing need to revolt, condemn, and destroy? Israel may be facing one of its most existential dilemmas following the October 7th attack. Is crushing the Hamas will solve its issues or something else completely? It is natural to express my worries about what might happen if Israel does the wrong thing. I am hoping to reach a message that can possibly inspire the process I believe is better. My whole spirit is engaged in yearni ..read more

This is one in a series of stories that have no specific beginning and no intended end. Its working title is “Funny stories of a sad life.” I consider myself an optimist and am happy in my life. Apparently, not everyone thinks that way. This is what makes me curious to keep exploring the ideas and details behind the mysterious face of life. “There isn’t much that the army can do with people like you,” the officer said. He looked and sounded informative, matter-of-fact kind of informative. This was the last stop on my journey to be formally released from reserve service. In Israel, men typicall ..read more

I post designs on POD (Print on demand) platforms. It’s been a while now. Every now and then I add a design. Sometimes I forget about it. Sometimes I invest in promoting it. This promo image was provided by RedBubble. The design is mine. What is it? Let’s start a few steps back. In the late nineties, I did a few designs in the primitive technology called transfer: a sheet was inserted into a printer, the design was printed on it, and then ironed onto a shirt. As technologies improved, a direct-to-garment process became available. A few companies started to offer the service online, and vo ..read more

Design is a matter of life. My grandmother asked me once: “What is it that you do there all day, draw nice pictures?” Typically, designers get pretty frustrated when required to explain what design and its subcategories are. I took my grandmother’s question as a reminder that my passion cannot be taken for granted. It is worth explaining but a good story is better than   For a while Design Thinking stormed the world; if I followed the trends so far right, Customer Journey is going to sweep into our lives and take us all on an exciting… journey; UI/UX started as cumbersome and unintelligib ..read more

I could even say it in more specific words: no one knows what user experience really is! How do I know? No one knows what a book really is… I am paraphrasing words I heard from two librarians a few years ago. Although the two said it to me on different occasions, they might have heard it in the same context: “No one knows what a library really is!” Libraries are a community feature in urban life that is institutional as an organization yet personal in purpose. In our technology-driven social environment, physical books have become a niche. The library, whose core existence relies so heavily on ..read more

Recently I had a lovely meeting with Lucio Chen from SAP, discussing UX and the role it plays in tech. My creative journey has always brushed with technology. While our tools advance rapidly, human needs remain constant. It’s very easy to mess up technology in the pursuit of business development. Then we — humans — push back. Some programmers I know think people should adapt. This is where humor can come into play. I am a lightweight comics and cartoon geek. Funny enough, techies can be avid comics aficionados. In my time with Fieldshare.io, I was always intrigued by their ..read more

A few quick morning thoughts related to the discussion storm around electronic technologies such as ChatGPT, Midjourney, and in general what is grouped under the title A.I. When I approach ChatGPT, there is a tangible sense of interaction. This interaction fascinates me. You could liken it to talking to yourself and suddenly the wall is responding. Or maybe it’s the piece of dust, resting on the picture frame hanging on the wall. It’s definitely not me, as if I were talking to myself. If it were me, I would recognize the speaker, with its frame of mind, its sense of origin, looking for threads ..read more

What does it mean to free your mind? I think a lot about the differences between me and other people. Initially, we all seem to be the same. Yes, there are immediate visual differences, like height, body size, and skin tone. There are body language differences, age, and culture. But the result is the same: we all need attention, food, and air to breathe, and then we die. But until then, I am making sense of the world around me. I try to engage in matters that matter. To me. To you. I can pass by a cat food container in a shop, and immediately see it as my next compost bin. Why? Because it has ..read more