Impression Share can be used as a diagnostic tool, along with other analyses, to determine the steps you need to take to get more conversions for your current keywords. Let’s take a look at Impression Share and how you can analyze this data to determine how to get more conversions or revenue out of your account. Impression Share is the percentage of times your ad was displayed compared to how often it was elgile to be displayed. Essentially, it is your share of voice metric. You can see this data at the campaign, ad group, or keyword level. Along with Impression Share are the associated loss m ..read more

Target and Max CPA/ROAS bidding are the most common automated bid solutions used by Google Ads accounts. There are some subtle differences between how these two systems work that can cause dramatically different results. In our last SMX Session, one of the sections we covered was target vs CPA bidding. Here’s a 17 minute, highly detailed video, on the differences between the bid methods that examines which you should use based upon your budget, targets, and goals. Errata & Clarifications: 4 minute mark: Max would not have IS loss where Target would have IS loss. I said it backwards. 5 mi ..read more

Most of the time, accounts that are using smart bidding (i.e. automated bidding) ignore bid adjustment since most of them do not work with automated bidding. If you are using “max” bidding, then you can’t use bid adjustments (with the exception of max clicks, which we are not discussing today). If you are using “target” bidding, as in Target CPA or Target ROAS, then you have two bid adjustments available to use: Device and Audiences. (Bid adjustment map here). Device adjustments work exactly as expected; the target ROAS or CPA is adjusted by the modifier’s amount. For instance, if you have a ..read more

Target and Max bidding are separated by a single checkbox. However, the implications of that single check can be quite large in how your campaign performs. In this article, we’ll explain the differences in the bid methods and when to use each one based on your data and your goals. What is Max Conversion & Conversion Value Bidding? With the ‘max’ values, which can be the most conversions possible (max conversion bidding) or the most revenue possible (max conversion value bidding), Google’s goal is to spend your budget to get the most of your target goal, conversions, or revenue. What is Ta ..read more

At SMX Advanced we covered a large variety of RSA topics, such as: Why ETAs outperform RSAs How to increase RSAs effectiveness Ad elements you should include in your ads How Ad Strength affects your data What Pinning does to your RSAs Four different ways to test RSAs We hope you enjoy the session The post Watch the Video of our SMX Advanced Session: How to Test RSAs Like a Pro appeared first on Adalysis ..read more

Google Ads has two different networks where your search ads can show. The first is the most familiar to advertisers, Google.com, and Google owned sites such as Google Play, Google Maps, Google Shopping, and other Google owned properties. The other network is known as the Google Search Network. These are non-Google owned sites that show search results. The best known of these are YouTube and Ask. However, there are many other sites that display Google’s search ads. Once upon a time, Google used to highlight many of these additional search sites as the network included well known sites, such as ..read more

We’ve been hard at work for the past several months to bring you tools to efficiently manage the transition from ETAs to RSAs and their ongoing management. During that time, we’ve done a significant amount of analysis on ETAs and RSAs, which you can see throughout the RSA series: Part 1 – RSAs vs. ETAs Part 2 – Learn to Create and Test RSAs in Google Ads Part 3 – Everything You Need to Know About Ad Strength In part 4 of the series, we’ll walk you through how the RSA tools we’ve recently created help with the transition away from ETAs.  These tools work for both our Google Ads and Micro ..read more

Responsive Search Ads (RSAs) will be the default ad type in Google Ads starting later this year. In our last post, we looked at a data comparison of RSAs vs ETAs. In today’s post, we will examine how to create and test RSAs. The options to create and test RSAs can quickly become confusing with how pinning and testing various pinning combinations can be done. In order to simplify the process of understanding all of your options, we’ve created a video that will show you exactly how to achieve this. RSA Optimization Series To help you create better performing RSAs, we’ll go into more detail in f ..read more

In a few months, you will no longer be able to create Expanded Text Ads (ETAs) as Responsive Search Ads (RSAs) will become the default ad type. In getting ready for this transition, we are comparing ETAs and RSAs to better prepare for the upcoming changes. This comparison will let you see how the performance data in your accounts might change with the transition as well as share strategies on how to best create and manage RSAs. We’ll have some upcoming posts on different ways you can create, manage, and test RSAs so you can hit your account’s goals. In 2019, we compared RSAs to ETAs and found ..read more

The Auction Insights Report found within Google Ads can tell you a lot about your competition. You can see your primary competitors across your account or by campaign and then use that data to do a full ad analysis for your messaging and ad testing. Trending this data weekly can help see if your competitor’s budgets are running out before the end of the month. You can even make some inferences as to who is overbidding or isn’t managing their accounts very well. We walk through all of this information and more in this video on how to use and interpret the Auction Insight Report. Additional Res ..read more