In this episode, we delve into the challenges and opportunities facing B2B sales in today's rapidly evolving digital landscape. We discuss the impact of big data analytics and the rise of sales technologies. Our special guest, Simon Severino, shares his expertise on driving sales efficiency and effectiveness through strategic innovations. The B2B Sales Challenge Sameer outlines the primary challenges facing B2B sales, including the complexity of sales environments, the proliferation of sales tools, and the difficulty in aligning data and processes. The conversation underscores the importance o ..read more

Welcome to our deep dive into why B2B Marketing Managers need to be judicious with Generative AI technologies. As AI reshapes the marketing landscape, understanding its strategic application becomes crucial. Content Overview: The rapid adoption of Gen AI technologies like ChatGPT has transformed business operations, with a significant impact on sales and marketing strategies. Despite the enthusiasm, many companies face challenges in integrating these tools effectively, raising concerns about ROI and tool utility. Key Takeaways: Purpose-Driven Tool Selection: Avoid the clutter of redundant tool ..read more

Dive into the world of Generative AI (GenAI) with our latest podcast episode, tailored for companies looking to harness the transformative power of GenAI. We uncover the complexities, highlight common pitfalls, and offer a roadmap to successful implementation. What You'll Learn: The Pitfalls of Going "All-In": Discover why a full-scale, unstructured approach to GenAI might lead to increased costs, complexity, and unwelcome technical debt. Isolation vs. Integration: Understand the limitations of departmentalized GenAI efforts and the importance of a cohesive strategy for long-term success. The ..read more

Introduction: Welcome to another episode of Analytics Today podcast show. Today, we will share how to be an actionable digital leader in 2024. You can watch us on Youtube: https://youtu.be/-2uGjSg0j0U Here are the show notes: Discussion Highlights: Job Market Trends and Observations: Insights into the current job market. Skepticism about media reports versus real-world experiences. The paradox of layoffs amidst company profits. Leadership Challenges and Strategies: The dilemma facing leaders in large companies regarding hiring and layoffs. The importance of honesty and loyalty in corporate lea ..read more

?️ New Podcast Episode Alert! ?️ In this week's episode, we are back again with our special annual predictions show. First, we will review how we scored on 2023 predictions then we will dive deeper on 2024 predictions. Starting this year we are going to start having AI as a special topic in addition to digital and data. Here is what we will cover: ? Personalized Customer Experiences through AI ? Voice Search Optimization Advancements ? Augmented Reality in Retail Marketing ? Role of Data in Influencer Marketing ? Integration of AI in Sales Automation ? Video Marketing Evolution ? Omnichannel M ..read more

?️ New Podcast Episode Alert! ?️ In this week's episode, we're diving deep into the world of running large scale AI automation and Data projects. Join us as we explore 10 crucial lessons for successful project delivery. From managing timelines to tackling scope creep and integration challenges, we've got you covered! ? Don't commit to a set-in stone delivery timeline ? Watch out for project scope creep ? Be very skeptical of integration between new vendors with existing systems ? Business must commit resources to align on expectations ? Garbage in is garbage out ? Change management will make o ..read more

In this show Jeremy Roberts and Sameer Khan discuss the future of stream processing and analytics with Ververica's CEO Alex Walden. You can watch this show on YouTube: https://youtu.be/Ou24MrlpIw0 We cover the following topics: Q1. What are the main challenges and opportunities that you face as the CEO of Ververica, a company that provides enterprise solutions for stateful stream processing and streaming analytics with Apache Flink? Q2. What are the benefits of using Ververica cloud, a fully-managed cloud-native service for real-time data processing, over other cloud services or self-managed s ..read more

Watch this show on YouTube: https://www.youtube.com/watch?v=AgkRIxKT14g In today shows, Jeremy Roberts and Sameer Khan will discuss how digital marketing and analytics has evolved in the last 20 years and explain the different stages of the digital marketing and analytics journey. Here is what's covered: 1. Single channel analytics and marketing 2. Multi channel/OmniChannel analytics 3. Attribution analysis 4. Marketing Automation 5. Machine Learning 6. Personalization 7. Open Garden 8. Customer Data Platforms 9. Real Time Personalization 10. AI based personalization visit us: www.analyticstod ..read more

Today's show is exciting because we have a great guest who is here to challenge the Chat GTP buzz with groundbreaking video intelligence AI solution that does not requires typing. Sud Bhatija is the founder of Spot AI that uses the video AI technology to identify actions/behavior and recommendations. In this show, you will learn: How Sud became the founder of an AI video company? What does the future of CCTV/Digital Camera system looks like and why you should care? How video intelligence is going to revolutionize businesses more than Chat GTP? What is the future of video recording systems? and ..read more

2023 is here and it's time for our full year digital and data predictions. In this show, Jeremy and Sameer will discuss the following digital and data trends and how it will impact you and your organization. We will also review our 2022 predictions and see where we landed. Brace on for a content filled show: Decentralizing social media to create a ‘super app’ Data as a Service Video adoption continues to accelerate Increase in Marketing Data Tech Spending Content creator and brand alignment Technical to Anticipation Marketing Automation Move over chat bots, GTP4 is here Increase in Interactive ..read more