The Ecommerce Influence Podcast
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Ecommerce Influence is a podcast for advanced acquisition and retention strategies for fast-growing online brands. Also for the eCommerce business owner and online marketing executive. We have candid conversations with masters of eCommerce marketing and branding and provide training and strategies that help you convert more of your visitors to paying customers. Topics include lead capture,..
The Ecommerce Influence Podcast
6M ago
Drew Sanocki is one of my favorite people to talk to. He's been a longtime friend and possesses a wealth of wisdom. Drew has successfully built and exited a company, turned around two other nine-figure retailers and is currently overseeing the growth of PostPilot, which recently achieved 8-figures in annual recurring revenue (ARR).
What distinguishes Drew in my mind is his unwavering commitment to his family and his well-being. He has a wonderful family and leads an inspirational life. In this episode, we gain valuable insights into his mindset and philosophy on building both a fulfilling life ..read more
The Ecommerce Influence Podcast
7M ago
The return episode is here!
I'm back! After an unexpected 10-month break, this is the long-awaited return episode.
The truth is, letting the podcast go dormant was never my intention. I had been planning to launch a new episode for months. However, even with the best intentions, it never happened.
So what happened? A lot of unexpected things changed in my life.
I believe there are times for learning and times for sharing. I have been in a heavy learning phase over the last year.
Now is the time for sharing.
All is revealed in this all-new episode.
What You’ll Lear ..read more
The Ecommerce Influence Podcast
1y ago
The best of 2022 and how to start planning for 2023.
Listen to this episode with a notepad or your phone ready to take voice memos. Jot down a few ideas to bring into your 2023 roadmap and plans.
What You’ll Learn From This Episode:
How to create exciting and super profitable product launches
What the future of eCommerce buying behavior might look like
How to use influencers to get content that performs
How to use challenges to build community and lower acquisition costs
Resources:
@austin_brawn on Twitter
@lilyackerly on Twitter
Review or subscribe on iTunes ..read more
The Ecommerce Influence Podcast
1y ago
The big wins, what didn’t work, and what to do next. Austin and Lily recap BFCM 2022.
As you’re reflecting on your own campaign you can compare how you did and maybe jot down some things to consider for next year too.
What You’ll Learn From This Episode:
Diversifying your offer
Buy now, pay later & the state of the American consumer
SMS overload: what happened?
What to do with customers gained during the holidays
Resources:
7-Figure Founder (Get Austin Brawner's help & scale to 7 figures)
@BrandGrowthX on Twitter
Review or subscribe on iTunes ..read more
The Ecommerce Influence Podcast
1y ago
A couple of months ago Lily started a new role as CMO at an early-stage eComm brand. And it’s been a crazy first 60 days as CMO - she stepped in at the beginning of Q4.
What You’ll Learn From This Episode:
A strategy to balance long-term growth needs with immediate fire drills
Laying the groundwork for 2023
How to build a customer archetype
Resources:
7-Figure Founder (Get Austin Brawner's help & scale to 7 figures)
@BrandGrowthX on Twitter
Review or subscribe on iTunes ..read more
The Ecommerce Influence Podcast
1y ago
If you’re a marketer who dreads financial planning this episode is for you. Learn how to build a plan that supports your marketing strategies (instead of hindering them) so your business can grow with fewer bumps.
What You’ll Learn From This Episode:
The tiers of financial planning & what’s important at each level of business growth
How to think about debt vs equity financing and when to consider each
The financial KPIs to track on your weekly, monthly, and annual metric sheet
Inventory planning: and how to structure your finances so you can stay in stock
How the current economic st ..read more
The Ecommerce Influence Podcast
1y ago
Parenting and being an entrepreneur, Austin share’s what life’s been like in his new role as first-time Dad.
What You’ll Learn From This Episode:
Planning paternity leave as a business owner
Tips for working with a newborn in your life
Life changes & advice for other parenting entrepreneurs
Resources:
7-Figure Founder (Get Austin Brawner's help & scale to 7 figures)
@BrandGrowthX on Twitter
Review or subscribe on iTunes ..read more
The Ecommerce Influence Podcast
1y ago
How to use video to vastly increase conversion with live shopping. Educate customers, build loyalty and have fun!
What You’ll Learn From This Episode:
How to increase your add-to-cart rate with live shopping and shoppable video
How to bring the acquisition benefits of the in-store experience online
How to replicate a social feel on your own site so you can depend less on platforms like Meta
The different types of live commerce
Resources:
7-Figure Founder (Get Austin Brawner's help & scale to 7 figures)
@BrandGrowthX on Twitter
Review or subscribe on iTunes ..read more
The Ecommerce Influence Podcast
1y ago
Our framework to run your business effortlessly and a sneak peek into the Effortless Growth Operating System we've built to help clients do this.
What You’ll Learn From This Episode:
Why your “superhero syndrome” is hurting your business
How to identify what needs to get done and where the opportunities to move the needle are
A system to outsource & delegate
How to do more of the things you shine at, and less of the things you’re not an expert on
Resources:
7-Figure Founder (Get Austin Brawner's help & scale to 7 figures)
@BrandGrowthX on Twitter
Review or subscribe on iTunes ..read more
The Ecommerce Influence Podcast
1y ago
This is a brand that didn’t start with the expectation of selling online. McCullough has a human-first perspective and there’s a lot to learn from him on customer experience and leadership.
A conversation about connection and the human experience, two things that are just as important (if not more important) to building and growing your brand as your marketing strategy.
What You’ll Learn From This Episode:
Wins and learnings from manufacturing an innovative product that no one wants to work on
What valuing relationships across all areas of your business could do for your success
How foc ..read more