How to transform your home services marketing strategies by creating a loyal customer base that turns to you first in times of need. The post Transformative Marketing Strategies for Home Services Companies appeared first on The Loomis Agency ..read more

When it comes to healthcare marketing, you can build trust and drive patient loyalty by crafting a distinctive brand identity. The post 5 Branding Tips for Healthcare Marketers appeared first on The Loomis Agency ..read more

In the crowded telecommunications industry, developing a strong brick-and-mortar retail presence can help challenger brands differentiate. The post Stand Out in the Crowded Telecom Retail Market appeared first on The Loomis Agency ..read more

Excerpt from THE VOICE OF THE UNDERDOG: HOW CHALLENGER BRANDS CREATE DISTINCTION BY THINKING CULTURE FIRST by Mike Sullivan and Michael Tuggle The ascent of Red Bull from obscurity to industry leader in a soft drink market dominated by giants like Coca-Cola and Pepsi stands as a testament to the power of challenger brand thinking. The Rise of an Energy Drink Giant Back in the 90s, a tiny brand called Red Bull jumped into the crowded U.S. soft drink category with a relentlessly aggressive grassroots focus on extreme sports. It singlehandedly created the energy drink segment it would soon domina ..read more

A Healthcare Marketer’s Guide Patient acquisition is one of the most crucial tasks for healthcare marketers when it comes to patient retention. What many might not realize is that patient acquisition begins with the very first interaction potential patients have with your brand. The way that first impression lands is essential—it needs to be positive, whether it’s through your website, the lobby, an interaction with a healthcare provider, or a phone call. Consistent and streamlined messaging throughout these interactions is key. In this blog, we’ll dive into our years of experience in patient ..read more

The annual National Restaurant Association Show coalesces industry leaders and innovators to discuss the latest trends and challenges in the restaurant business. Our team always finds value in the four-day marathon of industry education – and this year was no different. Key Takeaway: Back to Basics This year’s agenda featured a variety of topics, but “back to basics” was the rally cry of the event. While AI, futurist projections, and Gen Z certainly assumed a role in the 2024 Show, the central theme of the discussion was a need for foundational refinement. As stated by keynote speaker José An ..read more

Measuring Success in Home Services Marketing In the ever-evolving world of home services marketing, data is your most valuable weapon. By tracking the right metrics, analyzing results, and continuously refining your approach, you can conquer the castle and outmaneuver your competitors in the home services marketing landscape. In this blog, we’ll delve into the essential metrics for home services marketing, exploring how to track, analyze, and leverage data to optimize your home services marketing campaigns for maximum impact. We’ll also unveil some of our most effective marketing strategies a ..read more

Forget Jargon: Your Brand is How You Make People Feel Over the course of my 35-year marketing career, I’ve heard the word “brand” defined in countless ways. Each definition intones some combination of identity, differentiation, and customer perceptions. Some explanations are simple, and some are downright tortured. One particularly insightful definition came from a restaurant marketing consultant named Joe Calloway, who said “Your brand it what people think it’s like to do business with you.” Boom! That’s it. It really is no more complicated than that. It’s an apt definition for brands across ..read more

2024 will be one of the most challenging years in recent history to run a restaurant. As a restaurant owner, you’re facing loss to your bottom line through every expense on your budget sheet. As costs of labor, food, rent, and swipe fees increase, you’ve been forced to pass some costs along to the consumer. On the flip side, from the guest’s point of view: Prices at restaurants continue to climb more rapidly than those at grocery stores, and customer service has diminished. Consumer confidence is at a record low (i), credit card debt is at its highest rate in 20 years (ii), and 70% of consume ..read more

5 Key Strategies for Challenger Brand Success with Limited Resources Carving out a space in a crowded marketplace with limited resources is no easy feat, especially for challenger brands. But fear not, underdog marketers. While giants may boast seemingly endless budgets and brand recognition, challengers possess unique strengths and opportunities that can be leveraged to achieve remarkable success. Here are five key strategies to maximize your marketing ROI and propel your challenger brand to the forefront: 1. Define Your “Why” and Craft a Compelling Brand Story In a world saturated with mess ..read more