Challenger Brands: Conquering the Goliath
The Loomis Agency Blog
by msullivan
1w ago
5 Key Strategies for Challenger Brand Success with Limited Resources Carving out a space in a crowded marketplace with limited resources is no easy feat, especially for challenger brands. But fear not, underdog marketers. While giants may boast seemingly endless budgets and brand recognition, challengers possess unique strengths and opportunities that can be leveraged to achieve remarkable success. Here are five key strategies to maximize your marketing ROI and propel your challenger brand to the forefront: 1. Define Your “Why” and Craft a Compelling Brand Story In a world saturated with mess ..read more
Visit website
Healthcare Marketing in 2024
The Loomis Agency Blog
by Christina McKinney
3w ago
Delivering Value in Healthcare Marketing In an ever-evolving healthcare landscape, healthcare marketing plays a crucial role in connecting patients with the organizations best suited to their needs. But this goes beyond promoting products or services. Successful healthcare marketing leans into building trust, educating patients, and fostering their engagement with your organization. To do this, messages must be carefully crafted and targeted across various media platforms, from social media to traditional advertising, while staying true to HIPAA regulations and ethical guidelines. It’s enough ..read more
Visit website
Ad Winners From Super Bowl LVIII
The Loomis Agency Blog
by Kim Smith
1M ago
We know what people say about us advertising folks. Oh yes, we are well aware that we’re known as those people everyone hates to watch the Super Bowl with, and we’re not sorry about it. We go into every championship game with high hopes to see something that will bring us to our feet during that TV time out. Some years, we’re impressed, and some years, not so much. But although we know we might be disappointed, every year we go into it with hope. We can’t help but spend the weeks leading up to the game watching the early releases, analyzing every teaser, reading the trades, and arguing over ..read more
Visit website
Marketing Your Restaurant On Social Media
The Loomis Agency Blog
by msullivan
2M ago
How Social Media Marketing Can Benefit Your Restaurant Restaurants are back, baby. With the pandemic in the rearview, the industry has entered an era where the phone eats first, pizzas receive Michelin stars, ramen and honey are spicy, and the restaurant game is hotter than sriracha on a habanero pepper. How does a restaurant stand out in a world filled with culinary competition? It’s not enough to have fantastic food, great aesthetic, a clean and welcoming environment, and stellar service — although you’d better have those, too. A strong social media strategy can make all the difference for ..read more
Visit website
How Advertising Agencies Use Storytelling To Build Brands
The Loomis Agency Blog
by msullivan
3M ago
Storytelling is an art. Advertising agencies use that art to persuade, to change, to inspire. Effective advertising storytelling weaves a compelling brand narrative that creates an emotional connection with the target audience. Going far beyond showcasing product features, such narratives are a nuanced dance of values, emotions, and shared experiences that define your brand. For challenger brands seeking to forge profound connections with their audiences, advertising storytelling is an essential part of a challenger strategy and can play a transformative role. And the best advertising agenci ..read more
Visit website
How to Create An Effective Restaurant Advertising Campaign
The Loomis Agency Blog
by msullivan
5M ago
Have you ever leisurely strolled past a charming restaurant and found yourself lost in thought, pondering, “I wonder what their secret special sauce is?” The curiosity is not solely confined to the tantalizing sustenance displayed on the plate. In fact, the ability to conjure up an effective restaurant advertising campaign can be the very ingredient that makes or breaks an eatery’s success. We all know not all tacos are created equal. In a similar vein, not all marketing campaigns are equally effective. While your restaurant’s mouthwatering menu may be your pride and joy, it remains hidden i ..read more
Visit website
Boost Profits: Unleash Success with Restaurant Marketing
The Loomis Agency Blog
by msullivan
5M ago
Picture this: You’ve poured your heart into creating the perfect menu, setting a welcoming ambiance, and assembling an amazing team. Yet you’re still struggling to fill those seats and drive in foot traffic. Sound familiar? Unleashing success with restaurant marketing might seem like deciphering some secret sauce recipe, but it doesn’t have to be. In today’s digitally driven world, leveraging social media platforms effectively can give your eatery that much-needed edge over competitors. From mastering search engine optimization for greater online visibility to engaging your target audience t ..read more
Visit website
Fake Influencers: AI On Social Media
The Loomis Agency Blog
by msullivan
5M ago
Imagine this: you just got home from work and want to relax and unwind. You kick off your shoes, throw on some sweatpants, and crash on the couch to scroll on your favorite social apps. Almost an hour goes by. You’ve watched videos on YouTube, scrolled through your feed on TikTok, and liked a few pics on Instagram. Unknowingly, everything you’ve consumed, from the countless selfies and memes to the fun video you just watched about girl dinner, was generated solely by AI. This may sound like a weird sci-fi tale, but it’s not as far-fetched as you might think. It seems a bit redundant that plat ..read more
Visit website
Takeaways: 2023 SHSMD Healthcare Conference
The Loomis Agency Blog
by Christina McKinney
5M ago
In early September, the LOOMIS healthcare account team attended the Society for Health Care Strategy & Market Development (SHSMD) Conference in Chicago. SHSMD helps its members stay at the forefront of healthcare’s rapidly evolving landscape while expanding its members’ knowledge and network to create value for the organizations and communities they serve. We left feeling more knowledgeable and aware of how to continue to foster growth in terms of marketing in the healthcare industry. With topics from strategic planning to how AI is impacting the healthcare world, we learned a lot — but h ..read more
Visit website
Good, Your Company Culture is Showing
The Loomis Agency Blog
by msullivan
7M ago
More than ever, the company culture behind a brand plays an essential role in the brand’s success … or downfall. Because, more than ever, consumers care about how the companies behind the brands they support behave — both economically and socially. Do they provide a safe and healthy environment for employees? Do they contribute to social justice causes? Are they taking their corporate responsibilities seriously? All these issues are part of creating a positive brand reputation. There is a direct correlation between a brand’s reputation and its business success. Culture plays a huge part in th ..read more
Visit website

Follow The Loomis Agency Blog on FeedSpot

Continue with Google
Continue with Apple
OR