Here is how this blog immediately helps you. You will get an overview of how you can consistently generate at least 12 X more ideas than brainstorming for any need, at any time, in any kind of business. Quantum Idea Generation 2.0 is a highly proven innovation best practice – proven in university studies and, more importantly, in the real world for over two decades. Here is what is in this blog: You will confidently know that there is a powerful alternative to traditional brainstorming. Quantum Idea Generation 2.0 produces 12 times more ideas than brainstorming. This begins a series of ..read more

This is the second in a series of four blogs on Quantum Idea Generation 2.0. There are three things you should know about how I want to help you with this series of blogs. First, it is about innovation in its broadest meaning – whenever you need ideas to make something that exists better and/or to develop something entirely new. Second, I share with you the absolute best and most helpful innovation insights I’ve learned from a decades long career. My career started at Procter & Gamble as a senior leader and executive for 16 years, moved on to be Ernest Gallo’s vice president of marketing f ..read more

This blog provides powerful, practical information about how to use stimulus to inspire breakthrough innovation solutions. Stimulus is the second of the four Quantum Idea Generation 2.0 elements we utilize in a creative session to generate at least 12 X more ideas than brainstorming – and a quality of ideas you will never get from brainstorming. Here is a brief recap of Quantum Idea Generation 2.0 Quantum idea generation produces at least 12 times more ideas than brainstorming. To generate these powerful results you need to use four elements – diversity, stimulus, brain type, and eliminate f ..read more

In any creative session you will have people who are left and right brain in the way they think and create. This blog addresses how you can get the best innovative ideas from both groups for any need, at any time, for any kind of business. Quantum idea generation – overview. Here is a brief review of Quantum Idea Generation 2.0. In the previous blogs I have covered the following: Quantum idea generation produces at least 12 times more ideas than brainstorming. To generate these powerful results you need to use four elements – diversity, stimulus, brain type, and eliminate fear and have fun ..read more

While wild and wacky ideas might not be the winning ideas coming out of a Quantum Idea Generation 2.0 Creative Session you may not get those winning ideas unless they start as wild and wacky ideas. Here is a brief review of Quantum Idea Generation 2.0 from previous blogs. Quantum idea generation produces at least 12 times more ideas than brainstorming. To generate these powerful results you need to use four elements – diversity, stimulus, brain type, and eliminate fear and have fun. Today we’re going to dive deep into the topic of how to make sure there is no fear in an idea generating sess ..read more

Here is a brief review of quantum idea generation. Quantum idea generation produces at least 12 times more ideas than brainstorming. To generate these powerful results you need to use four elements – diversity, stimulus, brain type, and eliminate fear and have fun. Today we’re going to dive deep into the topic of how to pull coordinate the four elements of Quantum Idea Generation 2.0. You can immediately start using the help in this podcast. Let’s start with a big picture view. There is a sequence for the development of the four elements of quantum idea generation – diversity, left and righ ..read more

This blog continues our series on Merwyn Technology. Merwyn Technology has two major ways it helps you achieve greater innovation success. First it helps you craft the single most persuasive message for your innovative idea. Second, Merwyn Technology then evaluates the strength of this message by giving you feedback on your chances for success in year one sales potential. Here is an overview of what we will cover on how to craft a strong reason to believe that you can deliver the benefit promise to customers. Merwyn Technology is used to evaluate actual product communication. When it comes to ..read more

From previous blogs in this series, you know that 75% of all new products fail, with most of them failing in less than two years. The single biggest reason they fail is addressed in this podcast. They fail because they do not offer benefits that are dramatically better than the products people are currently using. Of the three critical elements in the science of persuasion powered by Merwyn technology, today we cover the third element– communicating how your product is dramatically better than some, most, all of the competitive options. Here is an overview of the importance of dramatic differ ..read more

When I read on the website the headline of smart concrete could pave the way for high tech, cost effective roads, it captured my immediate attention. Concrete?! Self healing roads? If you can find major possibilities like this in concrete, you just may be able to find innovative possibilities anywhere. Give this a listen. Contact: richard@i2ge.com ..read more

It is a bit stunning but there has been almost no relevant innovations to product pages in 20 years when 1-Click and product reviews were introduced. We have developed six innovations that optimize product page persuasiveness and create much high levels of customer satisfaction because they have the right information to make confident purchase decisions. Contact: richard@i2ge.com ..read more