Podcast Episode #342: Are you Making Wounded Business Decisions w/ Athena Dean Holtz 04-16-2024 Are you Making Wounded Business Decisions? Life is full of opportunities for us to become hurt and offended. And sometimes those hurts and offenses stay with us and begin to change how we see life and make decisions. In today's episode, I'm joined by Athena Dean Holtz as she shares her story of how hurt and offense became a driver in her business decision making. If you found today's episode helpful, I'd love to know! Send me an email to heather@sweetteasocialmarketing.com OR find me on LinkedIn a ..read more

Podcast Episode #341: How to Communicate you are Shifting your Business Offerings on Social Media 04/10/2024 How to Communicate you are Shifting your Business Offerings on Social Media In today's podcast episode, I'm sharing with you 6 things to consider and think about if you are shifting your business offerings. With the amount of content and information that is daily consumed on social media, it is not safe to assume that all of your followers will simply know what's going on with your business after 1 post. So let's chat about 6 ways you can use social media to get traction with the righ ..read more

Podcast Episode #340: Being an Author in 2024 : Leadership, Authority & Best Practices w/ Pam Farrel 04-02-2024 Being an Author in 2024 : Leadership, Authority & Best Practices 60 books. Can you imagine writing 60 books? Today's podcast guest as done just that! I am excited for all the authors tuning in today (whether you're an aspiring author or this is your 2nd, 10th or beyond book) to hear the wisdom from Pam as she shares some of her best tips and lessons she's learned over the course of 30 years of authoring books. If you found today's episode helpful, I'd love to know! Send me ..read more

Podcast Episode #339: Takeaways from The Social Media Marketing World 2024 Experience 03/26/2024 Takeaways from The Social Media Marketing World 2024 Experience Kara Whitehouse, CEO & Founder / digit-ALL marketing services • We need to forget about follower counts and focus on genuine and authentic connections. • This event inspired me to embrace AI and to not let the constant evolution of AI tools and daily technology changes overwhelm me to the point I’m frozen. Pick a couple of the tools and focus on those and incorporate them into our processes. • There are so many people in this wo ..read more

Podcast Episode #338: Pitfalls To Avoid When Hiring {For Your Team} w/ Teri Clanton 03-19-2024 Pitfalls To Avoid When Hiring {For Your Team} Hiring someone new to join your team can be exciting and also intimidating. What if the person ends up not being a good fit? In today's episode, I'm joined by Teri Clanton, an Online Business Manager and Director Operations, as she shares 5 pitfalls a business owner can avoid when hiring someone for their team. Here's a high level overview of the pitfalls to avoid when hiring: Not doing an in-depth assessment of what the company needs in its next hire ..read more

Podcast Episode #335: Angela Nash: Boards, Bricks, & Branding – Mastering Social Media Across Markets 03-05-2024 Mastering Social Media Across Markets In today's episode I'm joined by Angela Nash who is well versed and has seen great success in using social media across different markets. From a branding house, real estate to running for school board, Angela has learned to leverage the power of social media. If you found today's episode helpful, I'd love to know! Send me an email to heather@sweetteasocialmarketing.com OR find me on LinkedIn and tell me what you thought of today's episode ..read more

Podcast Episode #334: Profit Over Revenue with Robert and Kaylee Fukui 02-20-2024 Profit over Revenue Do you know the difference between profit and revenue? Oftentimes we hear about revenue, but profit is just as important! In today's episode I'm joined by Robert & Kaylee Fukui as they share about profit in business, asking the question ‘how hard do you want to work' and 3 common mistakes entrepreneurs make when it comes to pricing. If you found today's episode helpful, I'd love to know! Send me an email to heather@sweetteasocialmarketing.com OR find me on LinkedIn and tell me what you t ..read more

Podcast Episode #333: 6 Ways for Non-Profits to Grow with Social Media Marketing 02/13/2024 6 Ways for Non-Profits to Grow with Social Media Marketing If you are the founder of a non-profit or work on the marketing team of a non-profit, this episode is for you! Today we're talking about 6 ways that a non-profit can grow and have success using social media marketing. Authentic Storytelling: Sharing the profound impacts of your work through storytelling can deeply resonate with your audience. This includes crafting authentic, compelling narratives that highlight your mission, impact, and the ..read more

Podcast Episode #332: Show Up and Shut it Down: Strategies to Helping Teams go to the Next Level w/ Toi Sweeney 02-06-2024 Strategies to Helping Teams go to the Next Level   Today's episode is all about teams and how you can take your business and team to the next level. I'm joined by Toi Sweeney as she shares : The biggest mistake business owners make when it comes to their team Strategies you can apply to ensure your team is operating at it's best How to get team members to take greater responsibility over what they do How to ‘reward' employees for going above and beyond in their wor ..read more

Podcast Episode #331: Where's your Focus in 2024? 01/30/2024 Where's your Focus in 2024? I have great expectation that the Lord is going to move this year. In my life and in my business. And – I believe He will do the same in yours. So where are you putting your focus so that you can partner with what He desires to do? If you found today's episode helpful, I'd love to know! Send me an email to heather@sweetteasocialmarketing.com OR find me on LinkedIn and tell me what you thought of today's episode. We would love for you to leave a 5-star review for our podcast on whatever app you listen on ..read more