Learn from local sales ops leaders from Stack Overflow, Braze, and MongoDB for a panel discussion on selecting, finding budget for, and rolling out the tech stack panelists have deemed necessary to support their go-to-market strategies. Panelists will cover: - How to architect your CRM for account-based sales and marketing alignment. - How to get budget and executive buy-in to tech stack additions. - How to facilitate adoption through enablement/training ..read more

Scaling your sales team isn’t just about adding more reps. Rather, it’s about being a proactive operations leader and implementing an approach that equips your sales team with streamlined workflows and increased productivity to drive revenue efficiency -- then scale your headcount. Listen to Fuze and InsightSquared as they share the fundamental initiatives that organizations need to think about when scaling and automating their sales function. Panelists will cover: - How to build a data strategy for continuous ICP identification - How to architect your CRM for account-based sales and marke ..read more

Revenue operations professionals are on a never-ending journey to holistically look across the entire customer journey and align go-to-market teams. From an operations perspective, this makes it crucial to see things end-to-end and think strategically through long and short-term benefits in order to agnostically enable every team. Listen to learn what operations pros from Showpad and Jellyvision determine as the fundamental initiatives that organizations need to think about in order to achieve revenue efficiency and growth. Panelists covered: - How to create alignment across sales, marketin ..read more

Data is a competitive advantage. But, while collecting data has become easier with new technologies, it’s also expanding the sales tech stack. With that, do you have an effective data strategy that is serving as the foundation for smart business decisions and operational efficiency? With sales ops experts from Iterable and Leanplum, this session is all about learning how to build a sustainable data strategy to streamline workflows and optimize revenue. Topics include: - How to align your data strategy with your go-to-market strategy - How to establish a process for data integrity and data ..read more

Knowing which sales metrics to track is crucial for scaling the growth of your business and measuring productivity. That makes defining the right metrics and investing upfront in systems automation an important aspect for understanding how your sales organization is supporting revenue. We’ve dedicated this session to learning from ops professionals at HackerRank, New Relic, and Recurly on how they’re tracking success metrics and monitoring the health of their sales team. Topics of discussion include: - How to collaborate on metrics across go-to-market teams - How to expand data collection th ..read more

Artificial intelligence offerings are at an all time high with promises of automation, revenue efficiency, streamlined workflows, and more. As a sales operations professional, how do you navigate this evolving landscape? Listen and learn how sales operations professionals from Tray.io and Corvana have built a quality data foundation, evaluated tools, and enabled their teams to drive results through AI adoption. Topics to cover: - The growing prevalence of AI offerings - How to align your data strategy with AI investments - How to balance automation through AI with manual processes ..read more

With the growing pressure to scale pipeline and revenue, an impeccable data strategy and efficient processes are the lifeblood of your go-to-market strategy. Listen to learn how industry pros are implementing data to streamline workflows and increase operational efficiency. Our panelists will discuss how they built a smart data strategy, improved existing processes, and enabled their teams to drive pipeline and revenue. Topics include: - Tools used and lessons learned from scaling pipeline and revenue teams - How to align your smart data strategy with your go-to-market strategy - How to ..read more

Artificial Intelligence (AI) offerings are at an all time high with promises of increased productivity, streamlined workflows, and growing revenue efficiency. But as AI adoption soars, so do the questions surrounding implementation. To share what we've learned and elaborate on best practices, DataFox attended the 3rd annual AI Summit in New York, a conference dedicated to uncovering the practical implications of AI solutions. During his session, The Road to Enterprise AI, Bastiaan Janmaat, CEO of DataFox, highlighted the importance of Smart Data and outlined how the value of your AI deploymen ..read more

Operations teams are often tasked with reactive projects - more often than not, solving one particular pain at a time. We’ve dedicated this session to showing you how proactive operations leaders have equipped their sales organizations with streamlined workflows resulting in revenue efficiency. Listen and learn what sales operations pros from Showpad, SparkPost, and FinancialForce determine as the fundamental initiatives that organizations need to think about when scaling and automating operations to achieve revenue efficiency. Topics of discussion include: - How to deliver value through p ..read more

Account-Based Marketing is quickly becoming the “go-to strategy” for many organizations. But implementing ABM can be a daunting, complicated process that involves sales and marketing working closely together as well as utilizing new tools in the technology stack. Listen and learn what sales operations pros determine as the fundamental initiatives that businesses need to think about when developing and iterating their ABM programs. Key takeaways include: - Tools used to execute ABM - How to organize the sales team - How to prepare CRM and marketing automation platforms ..read more