NEW YORK: Critical Mention has today announced that it will become part of Onclusive, a newly formed global partner for PR and communications success. The move combines Critical Mention’s media monitoring and media contact database tools with Onclusive’s suite of market-leading global media monitoring, measurement and management solutions. Onclusive was formed at the start of this year following the merger of Kantar’s Reputation Intelligence business, PRgloo and the legacy Onclusive business. Critical Mention’s existing clients can continue to access their products and services as usual. So ..read more

Influencer marketing is increasingly prevalent in marketing strategies across the globe now that social networks like Instagram and Twitter continue to rise in popularity. The key to influencer marketing is to find influencers that align with your brand and its message. This will set your brand up for reaping the benefits of collaborating with social influencers. Improve Target-Audience Reach No matter what industry you’re in, capturing the attention of your target audience is a high priority when trying to gain engagement and visibility. Social media platforms have provided a space for b ..read more

NEW YORK — For the second consecutive year, Vishal Padhye, Chief Technology Officer at Critical Mention—the leading all-in-one Earned Media Suite—has been named to PRWeek’s list of the 25 most influential people in communications technology for 2022. This also marks the third consecutive year a Critical Mention executive has made the list, with CEO and President Don Yount having made the list in 2020. Padhye was promoted to CTO in 2020 in recognition of his contributions to the Critical Mention platform since joining the team in 2013. From the time he arrived at the company, his leadership ..read more

Telling stories that provoke engagement and resonate with desired audiences is a surefire way to create a strong brand. No matter what type of brand you’re representing, it’s important to create compelling messages and content to hold your audience’s interest. Always Have a Backup Plan “Unprecedented times” has been a looming term that has affected many companies and organizations throughout recent years. Revenue generation tactics needed adjusting and marketing strategies have been shifted to improve messaging to their audiences in a time when digital communications and influencer mark ..read more

As 2021 begins to wrap up, we want to walk you through all of the updates made to Critical Mention’s Earned Media Suite. From new products to monitor to refined analytics throughout the platform, we invite you to take a look back at all of Critical Mention’s updates and additions to the Earned Media Suite throughout 2021. Critical Mention’s Google Analytics integration allows users to: View and customize Google Analytics website metrics alongside mentions in reports to understand the impact of earned media on web traffic and conversions Navigate search display by Users, Sessions, Pagevi ..read more

NEW YORK — Critical Mention — the leading earned media platform — today announced a new partnership with Podchaser that will enhance Critical Mention’s podcast monitoring service. The integration of Podchaser data will allow brands to accurately track and measure the impact of brand mentions across podcasting. Through this partnership, Podchaser — the world’s most advanced podcast database — will power the media monitoring service with robust podcast metadata and valuable audience insights, including listenership, popularity charts, Power Score, and more. With this agreement, Critical Menti ..read more

Negative comments or reviews can feel be discouraging for any brand, however, they provide companies with opportunities to showcase their responsiveness and customer appreciation. If negative reviews are responded to appropriately, they actually have the potential to spin-off into positive results for your business. Demonstrate your care with timeliness One of the key practices to transforming negative feedback into positive results is to respond promptly. A response that is written within 24 hours of the negative mention shows your willingness to listen and take note, while also demons ..read more

The third installment of HBO Max’s hit series “Succession” was one of the most highly anticipated seasons of television in 2021. For those who don’t watch, Succession follows the dysfunctional Roy family, whose patriarch, Logan Roy, owns and operates the largest media and entertainment company in the world. The second season ended in thrilling fashion, with Kendall Roy, Logan’s son, double-crossing his father in a shocking press conference where he was supposed to take the fall for a company scandal, but instead implicated his father in the scandal and a host of cover-ups and illegal activ ..read more

As we move into the final quarter of 2021, Critical Mention continues to implement new products, features and platform updates to its Earned Media Suite. Many of these additions were inspired by client requests, and all platform improvements are made with the state of PR and communications in mind. The wants and needs of public relations and communications professionals are always evolving so we find it best to listen and even reach out to clients to see what products and features they’d like to see in our Earned Media Suite.  One of this year’s biggest additions to the Suite has been ..read more

NEW YORK — Critical Mention —  the leading all-in-one earned media monitoring and intelligence platform — has released Instagram tracking as part of its Earned Media Suite. The new release adds to the platform’s already robust Social Media Monitoring offering, which also includes Facebook, Twitter and YouTube. In addition to Social Media Monitoring, Critical Mention also offers monitoring for the most expansive set of TV and Radio Monitoring for stations in North America. The Earned Media Suite also includes a Media Contact Database, Podcast Monitoring, Online News Tracking and access ..read more