The best way to attract your dream client is to be clear about who they are. Who do you want to work with? Who is your dream client? You know…those rainbow unicorns that are EASY to work with, inspire you and make work not feel like work, THAT client! The more you know who this person is, what they love, what they struggle with, their dreams, and what matters to them, the more you can design your business to serve this person. Why would you do that?  Wouldn’t that limit the opportunity to make more sales and build a larger audience? No, in fact you will likely find the opposite is true! I have ..read more

So we have established you’re a bad ass boss lady and need a killer brand that will punch your dream clients in the face and say “look at me! I’m here” right? Right! So what is branding and why do you need it? Simply ladies… Your brand is your business fingerprint that holds all of your marketing assets together and tells the story of who you are visually. A killer brand can communicate all of this and more through clever strategic targeting. Your branding (if done right) tells your clients who you are and what it is you do. It tells the story of who you are, why you’re in business and what yo ..read more

Photo by Nick Morrison on Unsplash Stop saying bloggers aren’t writers because bloggers are the next generation of writers. I’m at a friend’s annual cookout, and as soon as a drink is in my hand, I’m approached by a friend of a friend. The question is abrupt, but not unexpected: “So what is it you do, again?” As one with multiple creative endeavors, this is never an easy question to answer, but I try to keep it concise, “I’m a writer.” The response is equally concise, “Oh, I thought you were a blogger. There’s a difference, you know.” It’s a stance wholly familiar to me. Being ..read more

Writers wish their writing to be captivating, inspiring. No matter if it’s prose or poetry; novels, blog articles or medium stories — who writes has the ambition to have a distinctive writing style. A unique voice. Texts without a voice are sterile, empty of meaning. Being so, how can we ask the reader to stay with us, to read our voiceless text? The reader has no way of identifying himself with the characters or the plot; there’s no life in the words! What is the writer’s voice? First, I’ll tell you what it isn’t: . It isn’t the writer’s writing style . It isn’t his technique . It isn’t his ..read more

Dear clients, Let’s clarify a few things before we start working together… I do not work for free because my design services are not free. If a client asked you to work for free would you do it? I don’t offer concepts prior to payment. This is essentially working for free. No self respecting graphic designer would work for free so please don’t expect me to do something you wouldn’t do for your clients. The most common lines I hear from clients wanting free design: “It will be good exposure.” “It’s going to be an excellent addition to your portfoli ..read more

Not sure what should I write about in your Blog? I am often asked by my clients “what should I write about in my blog?”. I’ve been blogging for many years now and my response is “what do you want to write about? What’s your passion and what do you want to share with the world?” By writing about your passions and keeping your content relevant to your brand, you will encourage your followers, clients and potential clients who will interact with your content. Ultimately your goal is to attract your dream clients to view your website. My client said… “I want to write abo ..read more

So you want to know how important is Facebook for businesses in 2019? Despite the many advantages that Facebook brings, countless business owners are still resistant to using the social media platform. What’s so bad about using this free service that people would be so reluctant to use it? And is Facebook still important for businesses? Let’s break it down. The problem with Facebook for businesses “Facebook doesn’t work.” “Facebook just makes you spend money. Why should I spend money on a free service?” “I don’t have time to run a Facebook page for my business.” Thes ..read more