You can ask AI for tips and advice on anything these days, including podcasting. You’ll often get solid enough (albeit rather soulless) pointers from your robot of choice, too. Let’s face it: There are few tasks AI can’t do, and it’s only going to get better. But there’s one thing it’ll never replicate, and that’s living human experience. On Season 20 of Podcraft, we wanted to build the content around the hard-won experience of some of the best independent podcasters on the planet. We’re talking well over a century of combined experience, thousands of episodes, and millions of downloads. There ..read more

Another year, another podcast awards season. But not everyone feels the buzz. In fact, more often than not, when you hear podcasters in the independent community talking about awards programs, the tone tends to be cynical at best.  And despite this, awards promotion still dominates a lot of the podcast newsletters (I’ll admit, I gloss over those bits, too).  We surveyed 1,005 independent podcasters to find out how engaged they are with the awards world, and how they think the programs could be improved. Do Indies Get Involved in Podcast Awards?  It probably won’t surprise you to ..read more

We know from previous episodes that consistency leads to podcasting success – but how do you actually become consistent? It’s all well and good to say, “Go out there and create lots of episodes,” when you might be intimidated by the idea of creating just one. So, this time around, we’re going to explore the nuts and bolts of timeframes, workflows, and content creation. Here, you’ll get real-world examples of how long it actually takes to run a successful podcast, and how it can exist alongside other channels, such as blogging, social media, and video. Transcription: Balancing Time, Workflow ..read more

If you can show me a social media platform without ads, fights, and algorithms, I’ve got a bridge in Brooklyn to sell you. However, Discord is unlike other types of social media. Discord can help you keep in touch with other podcasters, nurture a community of followers, and help you improve your podcast. In the next few paragraphs, I’ll show you ways to make it work for you and your podcast.  What is Discord?  Discord is a communication platform that includes text, VoIP, video calls, shared games, and media or file sharing. If you remember Internet Relay Chat in the 1990s or have use ..read more

If you’re eager to expand your listener base and foster a vibrant community around your podcast, harnessing the promotional potential of X/Twitter is a must. With an estimated 368 million+ monthly active users, X/Twitter provides an unmatched environment for exploration, interaction, and audience growth—especially when addressing a predominantly male audience, as 68.1% of users identify as male. Yet, among the sea of podcasts clamoring for attention on the platform, standing out can feel like a daunting task. Nevertheless, armed with these effective strategies, you can effortlessly promote you ..read more

Publishing regular podcast content is enough to keep most listeners engaged. In fact, studies have even shown that tuning in to their favourite show hosts is so engaging that it’s replaced some forms of socialising for many listeners. But it’s also true that just listening isn’t enough for everyone. Some listeners want to engage with you directly, talk about your show with friends or let the world know what they think about it by submitting reviews too.  So, it’s worth considering: Do you have a strategy for engaging with your listeners in this way? Our listener survey data suggests you m ..read more

In this Podia review, you’ll learn about a platform for managing your content stack, from courses and webinars to downloadable products. You’ve probably noticed from our monetization guide that podcasters have many more ways of making revenue than sponsorship. E-books, courses, and community membership can all make your knowledge bankable. But managing all those income streams takes time, effort, and money. In its latest incarnation, Podia can help your podcast branch out into training and email marketing, all on one platform. Our link to Podia is an affiliate. But, like any other review on t ..read more

TLDR: Is it possible to launch and grow a podcast without using ANY social media? Yes. Yes, it is! I was talking to an aspiring podcaster, recently. They’d asked for tips and advice on getting set up, and I said something that made them stop me and repeat myself. “… if you don’t use social media…” was the remark I’d made. I didn’t think it was an outrageous thing to say. But then again, it wasn’t the first time I’ve had this reaction. We chatted about it, and they were amazed that anyone would consider starting a podcast without a handful of social media accounts to accompany it. “But how woul ..read more

Audiograms. You may have heard of them, but, did you just how effective they can be as social media assets?  On average, audiograms outperform traditional posts as they exemplify established best practices. For example, on Twitter/X, audiograms typically perform 8x better than non-audiogram tweets. On Facebook, podcasters report seeing +70% higher engagement than non-audiogram posts.  Audiograms are versatile assets you can upload to almost any digital platform. In this post, I’ll show you how podcasters everywhere are using audiograms to market and promote their podcasts with Headli ..read more

Not so long ago, people who owned and ran websites were rare and mythical creatures. These days, though, there are a number of ways the average non-techy person can set up their own space online. This is especially true in podcasting. One of the best options out there now is a service called Podpage. In this Podpage review, I’ll run you through its features and show why you might want to use it to create your own podcast website. Reviewing Podpage Before we dive into the meat of this Podpage review, a quick heads up that our link is an affiliate. That means we’d earn a small commission if you ..read more