Great dashboards don’t just display data—they drive action. Whether it’s tracking fitness, managing projects, or learning new skills, the best dashboards use behavioral science to go beyond numbers. They tap into user psychology to inspire engagement and ensure every user feels progress. Explore real-life examples that got it right. The post How to Create Dashboards That Boost User Engagement appeared first on BehavioralEconomics.com | The BE Hub ..read more

Behavioral science has continued to evolve, but there remains a need to shift our focus beyond individual-focused nudges toward a more systemic approach. In Antiracist by Design, we begin to explore how the field of Applied Behavioral Science can identify the impact of social and economic contexts as we explore opportunities to promote more equitable, impactful interventions in the field. The post Reimagining Behavioral Science: Reflections on Equity from the 2024 Presidential Campaign appeared first on BehavioralEconomics.com | The BE Hub ..read more

Geert Hofstede revolutionized cultural research in the 1970s with a massive survey of IBM employees worldwide, using factor analysis to identify six key cultural dimensions. While his framework remains influential, it's essential for behavioral scientists to explore beyond these dimensions, acknowledge within-country diversity, and leverage modern research methods and technology. This nuanced approach can lead to more accurate and culturally sensitive insights in a rapidly evolving global landscape. The post What Behavioral Scientists Should Know about Hofstede’s Cultural Framework? appeared f ..read more

In 2022, Auckland Council undertook an innovative research project utilising behavioural insights, which was designed to support Auckland households to make more sustainable and climate friendly food choices, i.e., to eat less meat. This ‘Different Dinners’ project is part of a broader programme of work looking at how Auckland Council can respond to its commitments to address climate change. The results were positive and demonstrate that Aucklanders are both willing to and did make changes to their diets. All interventions tested resulted in increased climate-friendly food choices. The post Di ..read more

The pursuit of expertise has been a longstanding goal for us humans. Drawing from key research on how we build skills, we highlight the intrinsic connection between joy and the development of expertise in one’s field. By understanding joy as a vital component of expertise, we propose the concept of joyful expertise – a holistic approach to skill development. Potential contributors to joyful expertise include social connection, grit and resilience building, finding aligned environments, and the prioritization of holistic well-being. The post The Making of an Expert: The Joy Factor appeared firs ..read more

Selecting the right methodology for researching and exploring human behaviour can be a challenge. This article provides an overview of different applied behavioural science methodologies and offers some simple steps toward selecting the most suitable approach to gain insights into human behaviour. The post Decoding Human Behaviour: An Exploration of Behavioural Science Methodologies appeared first on BehavioralEconomics.com | The BE Hub ..read more

Pricing strategy is a funny area of business that everyone seems to hate. What role does the brain play in this, and how can you leverage behavioral economics to overcome your brain’s natural tendencies? The post Pricing Strategy: How Our Brains Keep Us Stuck appeared first on BehavioralEconomics.com | The BE Hub ..read more

Some apps or websites are beautiful, stylish, and well thought out in terms of UX, but have one problem: they are boring. These products can trigger both desire and resistance in the user at the same time. Here are a few tricks that will help solve this problem not from a rational, but from an emotional side. The post Unlocking 8 Strategies to Drive Conversions and User Engagement in Web and Apps appeared first on BehavioralEconomics.com | The BE Hub ..read more

Some apps or websites are well thought out in terms of UX, and are beautiful and stylish but have one problem: they are boring. These products can cause the user both desire and resistance at the same time. Here are a few tricks that will help solve this problem not from a rational, but from an emotional side. The post Unlocking User Engagement: 8 Strategies to Drive Conversions in Web and Apps appeared first on BehavioralEconomics.com | The BE Hub ..read more

There have been a lot of juicy headlines as of late in behavioral science. What seems like some of the most prominent opprobriums center around the replicability of studies and the falsification of data. I can’t help but wonder whether these spotlights are distracting (read: biasing) us from the potential and existing contributions of the field as a whole. Perceptions of behavioral science are just as vulnerable to our perceptions of other fields and ideas, and are influenced by the framing, priming, and availability of information. With that said, is it possible that the field aimed at better ..read more