Salesforce Summer ‘24 Highlights: Marketing Cloud Account Engagement
The Spot Blog
by Erin Duncan
4d ago
Salesforce Summer ‘24 release notes are out! Let’s dive into the latest features Account Engagement marketers need to know about.  Send Operational Emails with Engagement Studio Marketers can now send Operational (aka Transactional) emails via Engagement Studio Programs! This is a game changer for any orgs that need to send renewal reminders, shipping notices, invoices etc. through Account Engagement. To use this new feature, ensure Operational emails are enabled in your Account Engagement Business Unit and make sure you’re familiar with what does, and does not, count as Operational.&nbs ..read more
Visit website
Salesforce Summer ‘24 Highlights: Marketing Cloud Growth Edition
The Spot Blog
by Erin Duncan
4d ago
Even though Marketing Cloud Growth Edition just launched in February, it’s already receiving a ton of new features as part of the Salesforce Summer ‘24 release! I feel like this will be par for the course for Growth Edition and I personally cannot wait to see what this application will be able to do by Dreamforce. Below are just a few of the highlights coming to Growth Edition in the upcoming release.  Updated Flow Functionality Flow functionality for Growth Edition is, well, growing as part of the Summer ‘24 release. Users can now create Marketing Consent records directly from form fill ..read more
Visit website
SMS Mobile Strategy: A Guide to Go From Novice to Pro
The Spot Blog
by Kirsten Schlau
1w ago
If you’re like many, setting up an SMS program is not part of your everyday tasks. And if I were a betting woman (I’m not), I’d bet you’ve likely never done it before. If you have, then you likely need a refresh. Moreover, if you have an existing SMS program and now find yourself in a situation where you’re switching providers, you might be even more unsure of where to even begin. TDLR: Whether newbie or pro, there’s a lot to consider and unpack not only from a strategy perspective but the technical stuff as well. In this post, we’ll cover everything you’ll need to consider for your SMS ..read more
Visit website
Big Data to Big Impact: Enterprise Segmentation Strategy
The Spot Blog
by Cara Weese
3w ago
In the age of big data, effective audience segmentation strategies are the key to unlocking the full potential of vast datasets available to enterprise-level companies. Join me on a journey from data overload to impactful insights as we explore how enterprise segmentation strategy drives meaningful results.  From demographic segmentation to behavioral analysis, we’ll delve into the various segmentation approaches that empower enterprise companies like yours to understand their audiences on a deeper level. Segmentation strategies for enterprise marketers Businesses today face a monumental ..read more
Visit website
Conference Preview: Get Ready for Salesforce Connections 2024
The Spot Blog
by Marcos Duran
3w ago
It’s that time of the year again — when marketing, sales, and service professionals from around the globe gear up to reunite in Chicago, IL for the highly anticipated Salesforce Connections 2024 conference! What is Salesforce Connections and why you should attend? If you’re new to the ecosystem or never heard of this conference, here’s the lowdown. This year Salesforce Connections 2024 is happening on May 22 – 23, at the McCormick Center in Chicago, Illinois. This annual two-day conference, hosted by Salesforce, is a must-attend event for anyone who delivers exceptional customer experiences ..read more
Visit website
How to Copy Account Engagement Assets to Sandbox
The Spot Blog
by Erin Duncan
1M ago
As part of the Winter ‘24 release, Account Engagement users gained the ability to copy assets to and from Account Engagement Sandboxes. This allows marketers to test automations and assets before pushing them to their Production Account Engagement org. It also allows them to pre-populate Sandboxes with assets so they don’t have to start from scratch.  The Account Engagement to Sandbox-to-Production Flow currently supports seven asset types:  Email Templates Custom Redirects Custom Fields Files Engagement Studio Programs Layout Templates Form Handlers Account Engagement Sandbox-to ..read more
Visit website
A/B Testing in Account Engagement Engagement Studio Programs (ESPs)
The Spot Blog
by Erin Duncan
1M ago
Engagement Studio Programs (ESPs) are key for nurturing prospects until they are ready to send over to your sales team. But have you ever thought about A/B testing in ESPs? ESPs allow you to automatically send your cold prospects awareness content and consistently stay top of mind so they can gradually warm up to a sales-ready stage. Although ESPs can be used for everything from basic email sends to complex process automations, one feature it lacks is native functionality for A/B testing. The feature exists natively (and wonderfully) for list emails, but in the realm of automated emails and E ..read more
Visit website
How to Create Campaign Assets with Marketing Cloud Growth Edition
The Spot Blog
by Christina Anderson
1M ago
You may have heard Salesforce’s announcement of Marketing Cloud Growth Edition, their new marketing automation platform built on the Einstein 1 platform (also known as “Core”), intended for SMB marketers to help them more efficiently engage their audience at scale. This thrilling new announcement came with a lot of questions, one of them being, what is the campaign asset creation process like with Marketing Cloud Growth Edition? Well, here’s how it works. Campaign Asset Creation with Marketing Cloud Growth Edition When it comes to building your campaign in Marketing Cloud Growth Edition ..read more
Visit website
Marketing Cloud Growth Edition: Landing Page and Form Builder
The Spot Blog
by Erin Duncan
1M ago
Marketing Cloud Growth Edition builders enable marketers to build beautiful landing pages and forms with ease. The builders have a robust set of styling and functionality options that allow Marketers to customize their assets without needing extensive custom coding. Let’s dive into the features of these builders and walk through how to build your first Growth Edition assets.  Creating a New Landing Page Users can create a new landing page in two ways: Option 1 Navigate to Content > CMS Workspace for Marketing Cloud Select Add > Content Select Landing Page This option starts you w ..read more
Visit website
5 Tips to Accelerate Your Salesforce Data Cloud Implementation
The Spot Blog
by Kirsten Schlau
2M ago
Before we dive into the details of finding success with your Salesforce Data Cloud implementation, let’s set the stage. Whether you’re a seasoned Salesforce admin or just stepping into the realm of cloud-powered data solutions, Data Cloud is a game-changer, and here’s why you should care. Navigating the Data Cloud Landscape Salesforce Data Cloud is a platform that takes all of your data and turns it into actionable insights. It’s for anyone eager to supercharge their Salesforce experience. Whether you’re a department manager or an admin serving sales, marketing, customer service, or any other ..read more
Visit website

Follow The Spot Blog on FeedSpot

Continue with Google
Continue with Apple
OR