In the age of big data, effective audience segmentation strategies are the key to unlocking the full potential of vast datasets available to enterprise-level companies. Join me on a journey from data overload to impactful insights as we explore how enterprise segmentation strategy drives meaningful results.  From demographic segmentation to behavioral analysis, we’ll delve into the various segmentation approaches that empower enterprise companies like yours to understand their audiences on a deeper level. Segmentation strategies for enterprise marketers Businesses today face a monumental ..read more

It’s that time of the year again — when marketing, sales, and service professionals from around the globe gear up to reunite in Chicago, IL for the highly anticipated Salesforce Connections 2024 conference! What is Salesforce Connections and why you should attend? If you’re new to the ecosystem or never heard of this conference, here’s the lowdown. This year Salesforce Connections 2024 is happening on May 22 – 23, at the McCormick Center in Chicago, Illinois. This annual two-day conference, hosted by Salesforce, is a must-attend event for anyone who delivers exceptional customer experiences ..read more

As part of the Winter ‘24 release, Account Engagement users gained the ability to copy assets to and from Account Engagement Sandboxes. This allows marketers to test automations and assets before pushing them to their Production Account Engagement org. It also allows them to pre-populate Sandboxes with assets so they don’t have to start from scratch.  The Account Engagement to Sandbox-to-Production Flow currently supports seven asset types:  Email Templates Custom Redirects Custom Fields Files Engagement Studio Programs Layout Templates Form Handlers Account Engagement Sandbox-to ..read more

Engagement Studio Programs (ESPs) are key for nurturing prospects until they are ready to send over to your sales team. But have you ever thought about A/B testing in ESPs? ESPs allow you to automatically send your cold prospects awareness content and consistently stay top of mind so they can gradually warm up to a sales-ready stage. Although ESPs can be used for everything from basic email sends to complex process automations, one feature it lacks is native functionality for A/B testing. The feature exists natively (and wonderfully) for list emails, but in the realm of automated emails and E ..read more

You may have heard Salesforce’s announcement of Marketing Cloud Growth Edition, their new marketing automation platform built on the Einstein 1 platform (also known as “Core”), intended for SMB marketers to help them more efficiently engage their audience at scale. This thrilling new announcement came with a lot of questions, one of them being, what is the campaign asset creation process like with Marketing Cloud Growth Edition? Well, here’s how it works. Campaign Asset Creation with Marketing Cloud Growth Edition When it comes to building your campaign in Marketing Cloud Growth Edition ..read more

Marketing Cloud Growth Edition builders enable marketers to build beautiful landing pages and forms with ease. The builders have a robust set of styling and functionality options that allow Marketers to customize their assets without needing extensive custom coding. Let’s dive into the features of these builders and walk through how to build your first Growth Edition assets.  Creating a New Landing Page Users can create a new landing page in two ways: Option 1 Navigate to Content > CMS Workspace for Marketing Cloud Select Add > Content Select Landing Page This option starts you w ..read more

Before we dive into the details of finding success with your Salesforce Data Cloud implementation, let’s set the stage. Whether you’re a seasoned Salesforce admin or just stepping into the realm of cloud-powered data solutions, Data Cloud is a game-changer, and here’s why you should care. Navigating the Data Cloud Landscape Salesforce Data Cloud is a platform that takes all of your data and turns it into actionable insights. It’s for anyone eager to supercharge their Salesforce experience. Whether you’re a department manager or an admin serving sales, marketing, customer service, or any other ..read more

Since the announcement of Marketing Cloud Growth Edition on February 20th, we’ve been digging into the features of this new product as well as listening closely to the community’s questions about Growth. We’ve compiled the most common questions from Salesforce webinars, Slack communities, our internal team, and our clients. Use this Marketing Cloud Growth FAQ list to get answers to all your questions in one place.  Answers to all of your Marketing Cloud Growth questions Here’s a list of the most common questions about Marketing Cloud Growth Edition that we’ve seen. What is Marketing Clou ..read more

You may be aware that when it comes to improving user experience on a record page,  Dynamic Forms have become more and more powerful over the last few Salesforce releases. A good example is the ‘Add Fields from Related Objects to Dynamic Forms-Enabled Pages’ feature from the Spring ‘24 release, which came from a  Salesforce IdeaExchange request. Dynamic forms are a huge win for making more customizable and engaging user experiences, at least for custom objects and most standard objects. There are still a few that don’t have this feature yet. (I’m looking at you, Campaigns)  Her ..read more

In February 2024, Salesforce announced a new marketing automation platform called Marketing Cloud Growth Edition. It’s built natively on the Einstein 1 platform and allows you to build multi-channel campaigns with Data Cloud. The core audience for the initial launch is marketers at SMBs, but we think this new platform will evolve and give us a taste of what on-platform marketing automation will look like in years to come. That being said, let’s take a look at how Marketing Cloud Growth Edition allows users to create brand guidelines and why it’s something marketers will cheer about. Why you s ..read more