
Streaming Media | Online Video News, Trends, and Analysis
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Streaming Media | Online Video News, Trends, and Analysis
3d ago
Wednesday, February 26, leading industry expert Brian Ring will moderate the Streaming Media Connect panel "LLMs on Air: Gen AI Use Cases for News, Sports, and Entertainment." Large language models (LLMs) are making inroads everywhere in the streaming world. As a text-generating subset of Gen AI that stands apart from audio and video creation but is nonetheless having a significant impact on how broadcasters deliver content and how viewers experience it, how will these LLMs get commoditized? This expert panel addresses a host of issues around LLMs and streaming, from aggressive data scraping t ..read more
Streaming Media | Online Video News, Trends, and Analysis
4d ago
IPv4 is the current IP address protocol and it's very limiting for advertisers. It bundles many devices into a single address. IPv6 has existed for years, but has not caught on because there wasn't any business pressure to switch over to it. With advertisers looking for more precision, now is the right time to make the switch. TrueData's VP of products David Berman explains why IPv6 is a meaningful improvement and what it can do for the advertising industry ..read more
Streaming Media | Online Video News, Trends, and Analysis
1w ago
On Thursday, February 27, Mark Loughney, Senior Consultant, Hub Entertainment Research, will moderate the Streaming Media Connect panel "OS Wars: The New CTV Playing Field." From live linear to FAST, AVOD, and all flavors of free streaming, how are the OEM and OS wars transforming the way TV is distributed and monetized? As the global battle for TV interface dominance persists, and powerhouse OEMs increasingly assert their role as content gatekeeper, are we moving toward a closed society when it comes to CTV? Confirmed panelists include experts from Revry, Hartbeat, Shout! Factory, and Whale T ..read more
Streaming Media | Online Video News, Trends, and Analysis
1w ago
On Thursday, February 27, leading industry consultant Brian Ring will moderate the Streaming Media Connect panel "FAST Forward: How FAST Platform and Infrastructure Providers Can Better Serve the Market." As with any other type of streaming delivery, FAST needs to "just work" to support publishers' monetization goals, but that's nowhere as simple as it sounds. This panel examines essential infrastructure challenges and key emerging strategies for better FAST delivery. Join us to learn about manifest manipulation vs. encoded playout; optimizing and maximizing "Be Right Back" slots as in-house i ..read more
Streaming Media | Online Video News, Trends, and Analysis
1w ago
Zeam Media, the company powering the industry's most successful live OTT solutions as well as hyperlocal streaming platform Zeam, announced that it is again collaborating with John Stamos on a Super Bowl spot that will air on Fox stations in top markets across the country during the big game. Jack Perry, CEO of Zeam Media, discusses Zeam's hyperlocal approach, its creative and content strategy, and the economic and logistical hurdles of doing local advertising versus national ..read more
Streaming Media | Online Video News, Trends, and Analysis
1w ago
With a potential TikTok ban still looming and platforms competing for relevance, one big question looms for brands: where should their content go next? Joe Perello, founder and CEO of Props, believes brand content will break free from mobile and desktop confines to take over connected TV as the next big stage. In this Q&A, Joe discusses how brands can redefine success by creating engaging, trust-driven content that works in the living room ..read more
Streaming Media | Online Video News, Trends, and Analysis
1w ago
The cynics in the streaming pundit class often liked to say that transcoding video for streaming delivery is about taking good video and making it worse. The challenge, of course, is to make whatever quality degradation results from compression as imperceptible as possible. Choosing the right codecs for live or on-demand streaming requires balancing multiple considerations, from player and playback compatibility to conserving bit and preserving quality, and in this clip from Streaming Media Connect, perceptual quality expert and IMAX CPO Abdul Rehman discusses the key decisions that go into ch ..read more
Streaming Media | Online Video News, Trends, and Analysis
2w ago
As more users turn to unauthorized streaming sites to bypass subscription paywalls, cybercriminals are exploiting this demand through deceptive tactics. From malware-laden downloads disguised as media players to fake CAPTCHA verifications that silently execute malicious scripts, these attacks turn unsuspecting viewers into easy targets. This article, written by lead cybersecurity analyst Josh Taylor at Fortra, breaks down how these schemes work, their impact on users and the streaming industry, and steps media companies can take to protect their platforms and viewers from evolving threats ..read more
Streaming Media | Online Video News, Trends, and Analysis
2w ago
Connected TV advertising has been the darling of the ad industry in recent years. However, recent forecasts indicate a slowdown in spending growth. By 2028, year-over-year spending growth will move into the single-digit territory. But the honeymoon doesn't have to be over. Nicole Scaglione of PubMatic looks at the current headwinds facing CTV advertising and several key areas where realignment could jumpstart growth again ..read more
Streaming Media | Online Video News, Trends, and Analysis
2w ago
The streaming market is now fully embracing advertising. The pace of this transition is dramatic as in 2020, only one of the top four SVOD services in the US, Hulu, offered an ad-supported tier. Today, with the exception of Apple, all of them do, even SVOD stalwart Netflix. This shift is a testament to viewers' willingness to watch ads in exchange for lower subscription fees: SVOD providers are responding to market demand. Another key aspect is the explosive growth of Free Ad-Supported Streaming TV (FAST) platforms like Pluto TV, Tubi TV, Samsung TV Plus, and LG Channels ..read more