Nobody likes to lose, we all like to win, that’s what everybody wants. Why is it, then, so important that we learn to lose? Photo by Gantas Vaičiulėnas on Pexels.com Did you know that one of the essential lessons you take as a figure skater is falling? Because that’s what you do while learning, you repeat the same move until you master it, and while doing that, you are very much likely to fall, so you might as well fall properly in order to avoid injury. In fact, there are some special exercises dedicated to teach you how to fall. I wish there were a similar exercise ..read more

It's amazing how many times we tell ourselves bad things that draw us back. We never realize that we are listening to what we say. We don't realize that beating ourselves up does not change facts but rather create new boundaries in our minds. These boundaries that aren't but thoughts become our realities and beliefs. It's amazing how many times we give in to our fears and let them guide us. We never realize that we are creating those fears. We rarely step out and look from the outside in; that's when we realize how minuscule our fears are and how naive we were. Those fears that aren't but ..read more

“We don't see things as they are, we see things as we are.” — Anaïs Nin What does this mean? How is this even possible? I mean there are certain facts and certain realities in life. Certain things are just obvious and clear. Can’t we tell things apart? Well, let us hold that thought for a moment and think of a shortsighted person with no glasses on. What would they see? They would see everything blurry from a distance, and things would start to get clearer and in focus as they get closer to them. You can see them struggle to find their way, you can hear them stumble on things they can ..read more

"It's not what you said, it's HOW you said it."How many times have you heard this comment? How many times were you misunderstood because of the way you express yourself? How many times you could have avoided huge arguments only if you had communicated better? A long list of similar questions pop into my mind as I write and your minds as you read, but all of them eventually lead to one direction and that is the "how". Well, the "how" does not, hence, include the content of the message but the way of delivering it. A study by Albert Mehrabian states that only 7% of the meaning of a message ..read more

Why is designing a brand identity for food products so much different from other products and other sectors? Apart from the fact that it’s a basic need, food is a pleasure. And it is very much linked to our basic instincts. This strong link affects how we perceive colors, shapes and fonts used in the branding. And with the high competition in the food industry, brand differentiation is a must in order to cut through. In order to create a successful brand, you need to make the best use of these three elements (color, shape and font) in the sense that you convey just the intended message/prom ..read more

I have encountered quite a big number of business owners who started their businesses rather spontaneously and impulsively with minimum planning in mind. What they took into consideration was the amount of money they can invest, the industry they can invest in (within their budget), the production process, and the leads and sales they can achieve. At a later stage, as they start to struggle, they start to think about what they have done wrong and how they can overcome their misfortunes. Well, what has gone wrong in the first place is that they did not build their business on good foundat ..read more

Every experience is a good experience; the good and the bad; it’s all good after all.Or so I believe. This is a sentence I find myself often repeating in different contexts on different occasions. It is a conclusion I have drawn from my own experiences and other people’s stories and anecdotes that I continually observe and learn from. It is derived from all the encounters I have stumbled upon in books, movies and real life. I have always come to find that, in the end, every occurrence proves to be good and useful after all. This is not a lecture about positive thinking and about seeing the ..read more

Creating a brand is very much like writing a letter. You have a message that you need to deliver, and you’ll be using a familiar lingo to the intended audience. Hence, when creating a brand, take these 5 steps into consideration: Find the message that you want to deliver what the brand is intended for, what you want to say about the brand and how you want people to perceive it. Know your audience gender, age, social background, education economic background, geographical location, etc. Choose the proper words that best describe your product as they will be communicated through slogans, mantra ..read more

One of the major concerns that strike a business owner whenever he/she wants to to hire a designer is how much it is going to cost them. This can be a real challenge for both parties, especially that it’s hard to price an idea – something that is virtual and abstract. Moreover, in this industry, it is well-known that the price of a logo can range from hundreds of bucks to millions of bucks – a very wide and confusing range. This puts the project owner in a dilemma of whether it’s worth the price or not. It all comes down to the amount of responsibility the designer is taking on. Below are t ..read more

When it comes to business strategy and strategic planning, the task shall be done by an outsider and not by the business owner nor any other person from within the company for that matter. This is because the strategist has to be objective and able to see things from a different angle and with new insights. Even strategists don’t plan their own business strategies. However, it is good for a business owner to understand the importance of this process, know what it’s all about, and have an idea about how it’s done. Eventually, you are to be involved as one of the decision makers. According t ..read more