Technology and the pandemic are two of the major factors that have contributed to the change in user behaviour and consumer habits in recent years.  The way of shopping, new channels and customer needs are evolving very fast. In fact, achieving conversion and even improving engagement is becoming increasingly difficult for companies.  We are talking about the rise of e-commerce as a result of the change in mentality and behaviour associated with Covid-19 and technological improvements in online shopping. This is the great challenge of surprising the consumer, satisfying their demand ..read more

Augmented Reality has recently become one of the most widely used tools in marketing campaigns. Every day, more and more brands are betting on experiential marketing and, nowadays, AR turns out to be their perfect ally due to the great impact it generates.  For a few years now, it has been said that augmented reality would have an exponential growth, both within many companies and in advertising. Well, it seems that this moment has already arrived because more and more advertisements and digital marketing campaigns are offering web AR experiences. This refers to experiences that the user ..read more

Technology and the pandemic are two of the major factors that have contributed to the change in user behaviour and consumer habits in recent years.  The way of shopping, new channels and customer needs are evolving very fast. In fact, achieving conversion and even improving engagement is becoming increasingly difficult for companies.  We are talking about the rise of e-commerce as a result of the change in mentality and behaviour associated with Covid-19 and technological improvements in online shopping. This is the great challenge of surprising the consumer, satisfying their demand ..read more

Augmented Reality has recently become one of the most widely used tools in marketing campaigns. Every day, more and more brands are betting on experiential marketing and, nowadays, AR turns out to be their perfect ally due to the great impact it generates.  For a few years now, it has been said that augmented reality would have an exponential growth, both within many companies and in advertising. Well, it seems that this moment has already arrived because more and more advertisements and digital marketing campaigns are offering web AR experiences. This refers to experiences that the user ..read more

Nowadays you can hear more and more about low-code platforms, also known as No-code. What exactly are these types of tools? These are platforms that seek to offer a software component creation service, without the need to program code, or with a very low technical implication compared to the classic software programming mode, where a technician must program a software solution almost from scratch. They are usually based on the creation of components through a very intuitive graphical interface, in which the creator can simply drag and drop components to shape his solution. A typical example co ..read more

In this post we are going to explain in a simple way how to create your own treasure hunt game using augmented reality for web browsers, or the so-called web AR. It is a post mainly aimed at personnel with knowledge of web development (more specifically Javascript), although if you are interested in creating one of these dynamics, and you do not have technical staff in your team, we invite you to continue reading to better understand what this type of games. Within this treasure hunt, or also called Scavenger Hunt, a small web portal will be created where there will be different types of eleme ..read more

Augmented reality web is a trend that is gradually imposing itself in the market. As a company focused on webAR, from Onirix it is necessary that we know and get involved in various types of projects and sectors, from tourism and culture, through marketing and advertising, and even applying innovations in the industrial and digitization sector. Web AR, as we have already explained in previous posts on our blog, is a term that refers to the union of the concept of “web” with that of Augmented Reality (AR). This term is used to refer to any AR project or experience that is run from a web browser ..read more

2021 comes with news, one of them is Onirix’s compatibility with the new Lidar sensors, incorporated in the latest versions of Apple phones, iPhone 12 Pro. These types of sensors offer a new level when it comes to scanning different spaces, and thereby recognize the elements that compose them. To better understand what we are talking about with Spatial tracking, in this post we present this Onirix module, available for Android and iOS phones, compatible with ARCore and ARkit technologies. Thanks to the inclusion of Lidar within the Spatial tracking module, Onirix will be able to create high-q ..read more

One of the most widespread uses of augmented reality, within the world of marketing or advertising, is undoubtedly the creation of content for product packaging. With this technology, it is possible to create a new channel of interaction between the consumer and the brand. The physical image of the container is thus related to innumerable possible augmented reality experiences. From the creation of interactive games, relevant information such as nutritional aspects, association of commercial videos, or the explanation of the manufacturing process, with a fun animated scene. Any excuse is good ..read more

Augmented reality is a technology that in many cases requires an image on which to place the content: video, animated 3D scene, etc. This image is what is called an experience marker, and it is the image to be recognized and subsequently tracked through the camera. Sometimes it is very obvious to know which image we have to recognize as users: the cover of a book, a magazine, the label of a bottle, a movie poster, etc. At other times this is not so obvious, since the experience takes place in a less limited environment. For these cases, from Onirix we introduce the term of Visual Reference. Th ..read more